So what does it mean for us as e o why search warrant?
As it turns out, searching with your voice is so very different than typing specificly.
Voicer changes how people search when people search and what they search for.
In this chapter, we will break down this changes and how they impact estie old.
Voice changes, how people search, why searches change, how people search in two important ways.
Searches are no longer searches are more conversational.
We will explain.
Boeing engineers noticed that voice search keywords are significantly longer than text based searches,
as you can see on this table, speech searches longer to detail.
As you can see, it's even seven, eight, nine keywords and whois searches are just longer dallas'
like computer language.
In other words, they are more conversational.
In fact, Google states that 70 percent of searches on Google assistant use natural language, for example.
Let's say you want to start making cold brew coffee at home.
And a few years back, you would probably type a short keyword like May cold brew into Google.
That's quite logical.
But when you search for the same thing, we deal with your query.
It will be totally different specificly.
Your search term will be longer.
You will also use some natural human language.
Hey Google, how do you make cold brew coffee at home?
Needless to say, this is a big impact on how we do keyword research and on page s own.
We will show you how to adapt to this change later in Chapter three and four.
But for now, let's look at the second way.
Whois search is changing as the old.
Voice changes where people search because voice search is so convenient, it's being used more often
and in more places than ever before.
In fact, Google reports that.
People use a lot near to me now searches, so this is very important as I am giving you complete Google
my business, you should really go for it because Google, my business is very, very supporting this
race.
Neném in our searches have grown by 150 percent over the last two years.
So please be absolutely sure if you have any local business, any local place, of course, use this
powerful strategy, but be used to use my Google, my business complete guide that is both for complete
beginners and also there is a fast track for more experienced students.
And these searches are happening in places that you might not expect.
One survey found that people are significantly more likely to use voice search in public places like
restaurants and the gym and even in public bathroom compared to last year.
As you can see.
The environments do people use voice search, it's, of course, at home, in the office, but you can
see on public transportation in a restaurant with friends in a restaurant alone, and you can see it's
growing, growing, growing and even against a public restroom.
Cheam Party and Tatter saw this Llorca search engine optimization means will be more and more important
if you have any local business.
So be sure to check the Google my business section.
For example, let's say you are visiting Boston for a big meeting and on the way to your meeting, you
spill coffee on your shirt.
A few years ago, you head to the closest place with.
Wireless connection, whip out your phone and type closing, saw Bostom into Google.
But thanks to Alti location, technology and research, you will do a voice search wherever you happen
to be.
And like I outlined earlier, the key word you use will be very different than if you type it out.
What is the closing store that's now open right now?
That's why Google, my business is so important for your local business.
What's changed is how people get search results.
Google is slowly changing from a search engine to an answer in China.
In fact, thanks to its ERP future slike knowledge grab and future snippets, this is important.
You checked also the interest that the GS for future snippets, the number of organic leaks have dropped
by 37 percentage.
Why you don't need to visit a site to get your answer.
It's right there in the search results.
How tall is the biggest tree in the world?
And you can see the picture and you can see the answer.
It's three seven nine point seven feet.
And they are in red wards, so you can see this is the complete answer.
Google is giving to you and Google is using this same answer for use technology to provide voice search
results.
For example, let's say you wanted to know how many calories are in an apple.
Back in the day, you would search for something like epic calories and be forced to sit through 10
different results, but with more research, you can get your answer.
Read back to your within seconds.
How many calories in one medium apple down.
Ninety five calories in one medium epper.
Sure, lots of war searches are done on the Google application or by typing with your voice on your
phone, which means that you'll still get a traditional set of 10 BlueLinx.
What is some Macías Sushi and now you can see the example, but this is becoming less and less common.
In fact, even when you get 10 blue links from a voice search.
Google usually reads the future snippet back to you, according to Linked in Mekki, market is a type
of sushi roll that includes toasted seafood.
Nori rolls around when they charge flower to rice and various fillings, including Grassie fruit and
vegetables.
So what does this mean for SVO and content creators, our content needs to give people direct answers
to their questions, otherwise it's going to be harder and harder to get your content in front of people.
That said, don't stress.
We will show you exactly how to create voice optimize content in chapters five and four.
But first, it's time for us to show you how to do voice search, focus, keyword research.
So now we will dive in voice keyword research.
Please stay with us.
And I am so proud of you that you can manage this great strategy and apply it for your business and
for your clients.