Copywriting copywriting is a crucial skill in today's content hungry economy.
Information has never been more valuable, and the huge surge in demand for digital based brands makes
online content a valuable commodity.
Copywriting skills are needed in almost every area of marketing, even if you produce mostly video content.
You still need an engaging description that tells potential viewers what your clip is all about.
Copywriting can boost your search engine results, help you build trust with your followers, and can
convert the subscribers into active buyers.
There is an absolute must you you should follow if you want to be a successful copywriter with the power
to persuade copywriting is an art and is so much more than just slamming down words on a page.
Be original, above all, don't be afraid to be unique as this will make your content stand out.
Don't aim to just copy what other marketers are doing.
See what works.
Then add your own flair to create content.
Readers can't get anywhere else.
Name it, your header is vital when it comes to getting readers to click through to your content and
a successful header needs to be brief but impactive enough to immediately capture your attention.
Don't be afraid to be bold and emotive and always remember to use your head to tell people what your
article or ad is about.
Use numbers to add extra interest and make your head is crystal clear.
Ten marketing tips, a super B sales sounds exciting and direct, whereas great ways to make more sales
sounds boring and a bit vague.
Add value, are you giving your audience a value added experience, you're content to be telling readers
something new, giving them useful information or presenting them with an answer to a problem they have?
Tell your content to see your target audience, you might be creating world class content, but it's
no good if your readers aren't interested in the subjects you're covering.
Take the time to do proper market research before you create a content plan so you can write copy that
caters to your audiences specific needs and desires.
Persuade, don't push, no one likes to be told what to do, and if your readers feel you're forcing
their hand, they're likely to walk away instead, gently persuade by dangling a tempting carrot right
in front of their noses.
You can do this by framing your product as the ideal solution to a problem they have by highlighting
the exclusivity of your service, gaining their trust or showcasing the popularity of your brand.
Be brief, brevity is crucial when it comes to copywriting, even when you're creating long form content.
People tend to skim, particularly online, so it's important to keep their interest.
Think of tabloid newspapers and how the journalists can make new stories interesting and immediately
digestible.
Don't use a long word.
We are sure to and we'll do a waffle on endlessly when you could cut down what you're saying to just
a sentence.
Use variety in your copy switch between short term and long sentences at bullet points, and subhead
is to break up the blocks of text and provoke interest by asking questions, compliment text with visual
media like pictures or video where possible to add more color and get your copy.
Get emotional, you might think that including a ton of facts or by chance makes you look more of a
pro, but in fact it can even be a turnoff people by people, not products, and they connect with emotion.
They don't shy away from using emotive words with impact to capture the attention of your audience.
Be human, not a robot.
So include a character in your copy, whether you're writing from the point of view of your customers
or sharing a powerful life changing experience you had yourself.
Hit those pain points, everyone has pain points and your customers are no different, tune into what
your customers stress about.
Remind them of why it's important to act to fix this issue, then anger your copy to present your product
or service as the answer to their prayers.
Follow the golden aid of formula, the magic formula every copyrighter needs to know is attract interest,
desire, action or Ayda, this is an easy way to remember the four key stages your copy needs to move
through in order to achieve a successful conversion.
The aid formula, in a nutshell, first attract customer interest with appealing heads or patent questions,
then interest your reader by reminding them of a problem they worry about or intrigue them by teasing
details of a great new service or product that will help them.
After that, you need to make them desire what you have to offer by framing your product as the perfect
solution or as an irresistible opportunity that they just can't miss out on.
Finally, you close the deal by using urgency to encourage your readers to take action right away.
Use a strong call of action that reminds them just what they will be missing out on if they don't click
that buy button now.
Later on in this course, we'll cover the different types of copywriting and look at strategy to create
content that connects, you'll learn how to create email, campaign subscribers, read ad copy that
convert and blog articles, attract interest and help you grow your followers.