My dear student, my beloved student, you are so fantastic and I believe you can reach great success.
I love this copywriting guide.
It's a brand new guide from Becklin.
I love it very much.
And I would love now to commentate to go through it with you, but to make it more practical.
Hands on experience for you.
So copywriting is basically so important for you.
No matter if you create a video, you have to blend the video or you need to optimize a copy on your
website or for social media or for Facebook ads.
It will help you to get more traffic, more leads, more sales.
So this is something fantastic.
And in this new gadget, brand new guide, you will get everything you need from fundamentals.
You will focus a lot on your potential customers, and we will go to professional strategies.
You will understand how to create fantastic headlines, the best leads, how to write a complete copy,
and how you can use the best strategies that are possible to use right now.
Just if you go to the fundamentals, copywriting is simply a process.
When you create a copy that can increase sales, that can make people reading your blog post, that
can increase the conversion of your Facebook ads.
It can improve your new Sitra.
It can make your.
Podcasting much better.
So it's connected to everything you have been doing, starting a social media newsletter, marketing
as your block, marketing, content marketing.
So it's really important for you because if you know how to create a great copy, it can help you with
your e-commerce.
So when people they come to your landing page, they purchase more.
It can help you to acquire more leads, more potential customers, to create better articles, to get
more social media sharing links to.
Let people read your e-mails, your newsletters, and it is basically touching everything.
So no matter if you need to create video or you would love to start a podcast or you need your blog
post to really catch it up, or you need your Web page to have better meta description.
This is really important because you can increase your click to rate.
You can empower your Googling brain.
This is great.
And of course, Facebook posts, Instagram post, YouTube description.
If you are writing emails for outreach for social media shares for Bucklings, there are always students
writing to me that they do not succeed.
So you need to know how to write personal outreach emails.
And the same with press release marketing.
And also, if you introduce yourself, you need to know how to do it, what is really great that you
can become a professional copywriter because copywriting is not just writing, but it's also learning
about your customers, about their needs.
And it's more like putting sentences together.
Very clever way to persuade people to purchase to become your customers.
So it's really important and you can do it.
And to become a copywriter, of course, you need to understand the spelling grammar.
But what you need the most is to have some business feeling.
And of course, to become a copywriter needs a time.
But if you use these strategies, you can become a great copywriter much faster and you can become better
copywriter immediately.
And great copywriting is not just about creating a copy, it's about research, about thinking how to
organize these sentences, how to give a structure to your sentences, and, of course, how to apply
psychology of persuasion and how you organize your content.
And you can be sure that this is really highly demanded skill set if you will be applying for a job.
This can help you greatly in your business careers.
Also, in the end of the course, we are giving you a complete guide how to become a professional freelancer
or how to use your skills and sell them.
So this is really important.
This is really a skill that people are hunting for.
And if you go back to the history, some of the best, best, best copywriters got paid insane amounts
of revenues because they did a great copy.
And these times with digital age, it's the same.
So the first most important you need to understand your customer.
So it's called customer focused copy.
You need to write like your customer is talking.
You need to give a feeling.
Aha, this product is for me.
This solution is the best solution for me.
I would like to use your service.
You need to give your potential customer this feeling so and may be the most easy is to talk to a few
of your customers.
But let's dive deep into more very clever strategies.
Reddit.
Reddit is a great place because you can understand how your customer or a potential customer is thinking.
How do they talk, what sentences they use.
And this is simply really great because you simply go to read it.
You can write into the search field, your business topic, and you can start reading how people are
talking.
And as you can see, for example, you would love to know more about, let's say, Paolo DIAD Bar,
and here you just find a copy and language directo from the customer and is as you can see, you need
to be also very clever.
So it's not just about creating the copy.
It's about understanding what your people desire.
So, for example, you can easily discover that people don't really like if the like bar is stuck in
the piece.
So this is really important and you can easily create a copy because you understand your customer.
Finally, Apollo 13 by the dozen hard or it gets stuck in your teeth.
Are you looking for a power bar that doesn't feel like eating shoeleather?
The Brian soft and cheesy parallel bars are for you.
So you can see you can create a copy and you can sell because you understand what are the needs of your
customer.
And this is very, very important.
It's not just writing.
It's not just creating a copy.
It's understanding the fears and the needs of your customer and giving him the assurance that he will
be very satisfied.
What is really fantastic is going to big e-commerce websites, and this is really great because if you
just read some reviews, it can be also your competitors products.
It can be even digital sales.
It can be digital product, physical product.
It doesn't matter so much.
But as you can see, this is a great example.
You can read the copy from the customer and immediately if you analyze it, you can immediately see,
aha, it was extremely simple to send and you have sales copy immediately, not assembly needed.
Just take it out of the box, put it on your desk and put your monitor keyboard and mouse on a very
simple.
Transitioning between a sitting and standing position is very quick and easy.
So this you can see that studying the revenues can help you to immediately have selling sentences.
Of course, you have to organize them.
You have to use them the correct way.
You have to use the A did a psychology of persuasion that I will explain you a little bit later.
But you can see you don't need to really create the complete cockpit.
You need to assemble it.
It's more about searching, reading, finding and then assembling the best sentences.
And you can see again, really, really great.
I could ever use the time, guidance on how to take action.
I will never, ever create such a fantastic copy myself.
And if you just go to the.
E-commerce website and read some reviews, you can get it immediately, so this I can immediately use,
if I would love now to introduce my new CEO copywriting course and I would definitely use it.
Detailed guidance on how to take action.
So studying the reviews is very, very great.
If you have a bigger company or a bigger product or service or you have more possibilities, you can
reach out to customers, you can understand more.
Why did you decide to buy this product?
What did you try before buying our per bag?
You can simply ask your customers, and the advantage is that you get detailed information, for example,
here you can see that people, they struggle a lot with getting back.
So they need to know how to create the content, how to outreach people, how to create a correct content.
And so this you can easily get the information, how people struggle, how people spend money, what
challenges they have, and then you can create a better copy.
And of course, you can also use this, this is very easy, you can use, for example, Google, you
can use different kinds of like solutions and you can get some more information from people, maybe
even the best, if you have the best possibility, is to join a way to more customers to really ask
them if they have 20 minutes of their time and you can simply reach them out.
You can have a short video call and you can really gather more information.
How are they happy?
How is the product helping them?
What they would improve, what are their challenges?
So you can quickly get some customer feedback and you can improve your service.
And you can also understand how to create better sales copy.
So this was the beginning.
This is really, really important that you talk to the customer, you sell to the customer and you create
a sales copy.
This is your goal to organize the content the way that you understand the needs of your customers and
your sell.
Like how?