Another great strategy to reach success is to use social media, and this is really great for you because
it's very, very easy and you can understand what are the needs and what is the pain that people are
struggling with.
So you just go to the Twitter and you search for a competing product.
Let's say you just check something about accounting invoices.
You have been searching for this software.
And as you can see.
Immediately you get the feedback that people they don't like, for example, down missing or recurring
invoices, automatic late fees and reminders also it's right on the interface they don't like.
And this is just some crazy books.
It's that, say, your competition.
So I would love to create a software that's providing easy invoicing so you understand some of the pains
of your potential customers and then you can very, very easily sell and create a copy, a simple,
intuitive interface requiring invoices, automatic late fees and reminders.
So you can immediately put this into your copy.
Put this into your landing page, into your social media post, into your newsletter, because you can
see in this point your competition is very weak.
So you can get strong and you can push these points.
Another great kind of research is asking the product hand, because if people they can Google something,
they can find something, they probably go to product hand.
And let's say you have been searching the information about Leaf Check and you would love to create
some great copy for live chats.
So the company hired you to create a copy for live chat tool.
So if you go to product hand, you can see in this example what's the best live chat tool for websites.
And you can see immediately some great, great, great copy from potential customer cost effective out
of pop ups.
What's more, the agent collaboration integration into a support ticketing system capture respondants
details automatically.
And then it's very, very easy to start with this great Kontum, finally a cost effective chat tool
that has all the features you need, are left to contains the features that competitors charge 200 dollars
a month for at half price are key features include easy to use out of Pop-Up Vaults, the agent collaboration
built right in full integration into your support ticketing system automatically collect respondent
details.
So if you understand what people are searching for, what people are wishing for, then it's a much
more easy to sell them via your copy.
And now we dive more into this professional copywriting strategies, because, as we told you, copywriting
is more assembling, understanding what your potential customers are wishing for and putting it in front
of their eyes, no matter if it is Facebook at Facebook, past Instagram, a newsletter, a blog post,
or you create a video, you need to know what they need and then you need to know how to assemble the
copy, how to create the copy, and how to use the psychology of persuasion.
So probably the most important understanding understanding is the slippery slide.
What does that mean?
The most challenging question is how to make people continue reading, how to make people continue watching
your video.
If you create Facebook, post Facebook and how to stop them when they are scrolling, how to make them
start reading your content.
And the most important understanding is this.
The sole purpose of the first sentence in an ad is to get you to read the second sentence and you can
see some of the most successful copies for our Facebook ads.
They start with stop attention only to they start reading.
So they stop the people when they are using the mobile up and down and they just stop them and make
them reading.
So this is really important.
No matter how fantastic copy you create, no matter how fantastic landing page you create the beginning
is everything the same with the video?
If they don't start watching, it doesn't matter how great you have created the video.
So this is really, really important to understand that the headline is same for you.
So you need people to really get that into your content.
And the next line is even more important because you need them start reading and getting excited to
continue.
And when they continue, it's again a very important because sooner or later you will get them to the
last section and that's the call to action.
Purchase now by now, click and enter your email.
Leave me message.
Call us, but this will talk a lot about this call to action.
And it's really, really, really important, you know, because you can start, for example, with
story.
And sometimes a picture.
As you can see, only example how I have turned their YouTube channel around.
And, you know, you can see some results and the story is starting last year, but first YouTube channel
was struggling.
And you get interested and as digital marketing strategies, you know, and you start the story so you
can also use something that's called open loops.
So it's an opening.
It's like making people excited.
I will show you how to choose the best keywords from this list later on and this later on.
This is some something making you attracted to continue reading.
So he will show it to me.
So I want to know I want to really understand it.
I want to read it and I'll continue.
But probably now the most important for understanding is this a a and it's a very powerful copywriting
formula strategy.
And you can use it for a sales landing pages, blog post, internal e-mail newsletter, Facebook and
Instagram, and you can use it for a YouTube description's.
It's really important and it's very, very simple for us.
So what you need is the attention, especially with Facebook ads.
There is tons of content.
The same with Google search.
There are always so many competitors.
So you need in your title to get the attention and immediately you need people to get interested when
they start reading more.
And then when you get your attention and you get the interest, you need to.
Make them really interesting more and more.
So you awake desire in them?
This is really important.
So if you try to sell something, the people need to wash it.
So you need to persuade them that is something they will really like.
And then it's a very strong call to action purchase.
Now, last.
Seven hours of sail.
Leave Neustadter to get free bonus code, whatever, this is really important to subscribe to a newsletter
to get bonus called.
Sorry, but this is really important.
Attention, interest, desire, action.
So let's say this is example.
This is the most comprehensive guide to building bike links on the planet.
Oh, my God.
This is really giving a lot of lot of interest.
And the best part, I'm going to show you techniques for generating bike links that are working right
now.
So this is a really big promise and it's making you a lot interested.
And it's really, really strong this and it's really strong desire point, because everybody wants Bucklings,
everybody wants higher Google rankings and the call to action is very simple.
Let's get started.
So you grabbed the attention.
You make people interested.
You awake the wish to know more and just let's get started.
What I really like is this, and this is selling benefits because most people, what they do, they
are showing the features.
And I don't mind, for example, in Scandinavia, if you go to the park like n parts of Europe, you
go to places like Denmark or Sweden, then it's a little bit different.
So the Scandinavian people, they prefer to have just very clear information about the product.
But if you go to the other parts of this globe, you can always sell benefits.
And most people, they will listen to benefits.
So unless you have been selling in Scandinavia, especially in Denmark, Sweden, Norway, then you
shall focus on benefits because most people they know like to purchase your product or use your services
if you sell them benefits.
So it's quite simple.
Let's say you would love to sell more of.
Furniture, so, of course, you can just describe the furniture itself, but let's say the benefit
of kitchen furniture that's on demand and it will give you the feeling that your wife will feel like
feel like goddess of.
Like cooking, she will feel so great.
Everything will be more than easy to use.
So this is what you want to do.
You want to sell the benefits unless you are selling in Scandinavia, you always try to sell benefits.
But be aware in the north of Europe, you always show the features because the Scandinavian people they
hate when you try somehow to manipulate and they will never purchase from you.
So this is a great, great, great example of mission control for marketing teams.
I think I don't need to really read it because it's quite clear, especially now with Home Office,
you need simpy to build teams schedules.
But what's really nice is how is the kopay full of benefits, keep projects on track, prove it, get
global visibility.
It's really nice.
One of the most important points is a strong call to action.
And that's why people they spend a lot of time on the headline, they spend a lot of time on gathering
customer reviews and helping people and persuading the potential customers and they forget how important
is a call to action because people are busy and people do not think so.
Sometimes you just leave a purchase button bottom.
But let's say you need to build a database and you will have to offer people free ebook if they subscribe
to your newsletter.
So people they they do not think they are busy.
They are lazy to think.
They are tired to think such as you.
Right.
Enter your name and e-mail and click download free ebook.
And I can tell you I was testing a project for mortgages and we change the call to action the way when
people they had to leave their lead.
So you wrote them.
Enter your mobile phone and click on the button, we will call you back, and it has doubled the convergence.
So when you tell people exactly what they should do, it the increase convergence.
You strong and clear call to action whenever you want your prospect to do something.
It doesn't need to be fancy, just tell them what to do.
Social proof, social proof is really, really important.
Everybody knows it and there are tons of studies about it.
And social proof can be great.
You can say how many customers you have.
You can call with your customers, but really do it.
Clever way to sell, like how you need to go.
Much more ahead.
And this is what we are going to do in the next video.