You have been such a fantastic student, I am so happy for you.
Let's dive more into this customer reviews and social proofs.
Of course, if you are a big organization, you have a long history.
It's quite easy to show that you have three hundred fifty thousand businesses or people that are reaching
great success.
We do.
But let's dive more into more examples, especially.
This can be really challenging.
How to start how can you start with social process if you are a.
Very starting business, how to do it, so you have just started a product, you have started a software
and you don't have so many social proofs.
So what you can do, for example, you can start a free version and you can see over 1000 people have
signed up.
So this is, for example, what I have started as your demo instructor because I needed to start to
prove myself.
So I started giving out my courses for free into Facebook groups.
And of course, it was not a great business, but I have built some strong foundations of students revenues
and build up a position.
Then when people they come up to my landing page, they can see my courses, students and now reaching
200000 thousand students growing and of course, many, many reviews.
So this is how you can start.
But if you have just let's say you started with 20 customers, but three of them get some amazing results.
You can use them, you can ask them for revenue and you can build up a reputation like this way.
So this is a great, great, great example, a very, very starting project.
You can have some better users and some of the better users, they can get a great result.
So the people, they will be not so much thinking if you have four million of satisfied students or
a million of satisfied customers.
But if you can show some of them are very, very satisfied customers, it's a very great starting point.
This is really, really important.
And a lot of people, they forget it.
What is your unique selling proposition?
This you should really think in and out.
Why should someone buy from you?
This is what you think.
And that's why sometimes it's so great to think about your business ideas and your business strategy.
Do you have the best prices?
Free shipping has a free return policy guarantee results or your students are getting great results,
or your products are highly, highly competitive and people are keeping them home.
They do not return them and they they are solid.
People can rely on them.
What is your clear selling proposition?
And this is something you should think also about your person if you will have to sell your services,
no matter is it CEO copyrighting Facebook ads?
So are you a great copywriter or do you have strong understanding for the needs of people?
You can create great copies or you are very accurate or people can rely on you or you are very fast
or you can understand retargeting.
So you also want to sell yourself.
So you shall think also in the murder of crystal clear.
Proposition like about you, about your person, as you can see, this company, for example, is offering
that you can try for free.
So you are not afraid to order.
You are not afraid to try it because you can do it for free.
You can try it at home.
And then you decide what you like, what you send back and what you actually like.
Purchase, of course.
So it's really crystal clear business strategy, big five frames to try on at home.
It's free and I think this is really, really great.
And at that point, people forget this sense of urgency and this is really, really important.
For example, when we are having some big campaigns in Scandinavia, we are always using this sense
of urgency, our sun sale and think now, last 24 hours so you can use the limited time offer.
Only forty seven left.
This is also great.
For example, I was one selling bidder, Toyland and on a.
I think it was 54 pieces were coming unstuck, so we started presale telling people that only 54 pieces
are coming on stop and they should purchase immediately to be sure to get the bidder to tell you I saw
this or sense of urgency is really extremely important.
But what's really important, you should not lie, you shall tell the truth.
So if you, for example, that people say is ending today, it must end.
If you have just the last 25 pieces on stock, it must be true.
Otherwise, all the community, all people purchasing from your following your ads, following your
social media news site through your Web page, they will lose the faith into you.
So you must always tell the truth.
This is really, really important.
This is a really nice example.
I think I don't need to even read it.
60 day Eurofound Polizei closes in a few hours.
I think it's very clear.
Headlines.
Headline is Ciarelli saying for you, then you, of course, continue with the second part when you
get people interested more, but if you don't create fantastic headline, then they will never start
reading.
So then everything is lost the same way.
The video, the beginning of the video, we can call a headline.
If people don't start watching the video, it's the end of everything.
So the headline is really important and some of the very famous copywriters will tell.
That 80 percent of people read the headline number that it's printed, it's digital or it's the headline
of your video headline is the most important because it's the starting point.
If you don't create fantastic headline, then it doesn't matter how great a copy is because the people,
they didn't start reading.
So what people like is if you are specific, so you shall tell people what the day will exactly get.
So it's quite embarrassing when you just read something very Jeneda, save more time the easy way.
OK, everybody wants to save more time, an easy way.
But what does it mean?
What does it really mean?
It doesn't really catch your attraction so much like if you are really, really clear, save two hours
per day with these seven productivity hacks.
So you should give very, very clear offer.
Why they start reading, why they start watching the video, why they shall click on your ad.
And this is, for example, got this snap HRR, hire your next developer design and data scientist or
product manager in 14 days.
So this is a really clear xrayed your company profile, search our talent pool, start interviewing
so immediately, you know what you get and you are attracted to get more information and to start people
off numbers, people of exact numbers.
And this is something that's incredible.
There are tons of studies.
When you give people clear numbers, it will help you greatly.
And let's have a look into this great example, connect with the world's best designers.
OK.
It's quite interesting.
It's good for me, actually.
But get your project in front of fifty one thousand eight hundred ninety one world class designers.
This is much more interesting for me because I would love to find a great designer for my new landing
page about copywriting, about a CEO, about Facebook ads.
And this is really something great that I know exactly what I can get.
And also, there is an industry study and simply it's much more applicable.
And this click through rate, this is everything in the marketing.
If you're running Facebook ads, it's everything if you're running Instagram as GOOG ads and LinkedIn
ads, but also for your CEO, if you create a fantastic title and a fantastic meta description, people
will click more, you will get more traffic and you will empower Google rank brain.
And as you can see, this number is doing the best thirty ways to make drinking tea more delightful.
So using the numbers is really good for you.
And you can see down more examples, the nine step as your strategy for 2019.
I like this example as your case study, how I increase my organic traffic 652 percentage in seven days.
Wow, that's insane.
Strong emotions.
Yes.
Because if you can sell to the feeling, it can be a positive feeling, but also it can be a feeling
of fear lost.
It can be a negative feeling because if you use.
Strong emotions, you can use different words like fast mistake, new amazing.
It's quite cool, but you can also use Advanced Marketing Institute and you can check your emotional
marketing value headline analyzer you just put into Google American Marketing Institute headline analyzer.
This is quite fine.
But what I would love to share with you, what I like is this.
If all of this I like actually very, very much, this is what I would love to talk.
This is especially very, very good for sales, for ads, for selling ads, especially for Facebook
ads and Instagram ads.
I have a really good experience.
What is it?
It's a fear of missing out.
This is really, really great.
What does that mean, because people are afraid that they would love to purchase something and then
there is a discount and discount is ending today.
They would love to get cheap.
I know the Porsche introduced the very new electric car, fantastic Porsche car and what they did,
they thought that they can produce just very, very limited amount of these cars and what happened one
year before production.
They have sold out the production two years ahead because people they such as the study videos, the
concept, and they got crazy about it and they wanted it so much.
And the possibility to purchase was very limited and it was not possible to have it.
So it was sold out immediately.
So this is really important, this fear, awaking fear in people.
It's very good for your business.
Southernmost, what people know is ending the sale last day for your great opportunity, or it can be
hours of press sale.
And I must say that when this press sale, I have great experience.
Only 54 pieces are coming on stock, Harry or the now or it will be gone again and you can have it.
This fear is great sales, marketing, power for strategy.
So please use it and you will reach fantastic success.