As you can see, my dearest, fantastic student, this is another great example of Ron Kopay.
We have been a leader in the VITIT space for 57 years.
And what does it mean for me?
So you are leader, but I mean, what does it mean for me as a customer?
So what's really, really important is to focus on the customer.
And it's really, really important email campaigns that run your entire Shopify store.
It's not the most sexy copy.
I agree completely.
But if you have been running a Shopify store and you need to start up like New Sutta marketing and you
need to set up automated emails and you need to do it everything easily without any hassle.
This is exactly what you need to read email campaigns that run your entire Shopify store.
It's not fancy at all, but it's great because it's giving exactly the information, what people need.
Another great example is Apple, because Apple is never telling how great we are if they're introducing
something that always standing.
How great is the product for you and how much you can do with the product, how you can create the best
HDR videos with Dolby sound and how you will become a professional filmmaker.
So what they do, they sell you iPhone 12 per mok's and they give you a feeling that if you purchase,
especially this parole marks, you will become Stanning professional film maker, you will have aged
yaaa and you will have Dolby sound.
So this is what you need to do.
Another great point, and I always thought that this is very, very important and this is very important.
And then once stood on the road.
Hey, Tom, you are always telling that these days this everything is seen by them.
But honestly, everything we have in his guide is very important.
And mastering the lead is very important because if you finally manage to create fantastic headline,
if you manage to understand the needs of your customers, if you organize your content and if you manage
to organize the revenues, then still you are lost without mastering the lead.
So to master the lead.
This sounds very important and especially everything given in this strategy.
She is top highly important no matter if you want to be better.
Facebook ads expert, copywriting expert or content marketing expert, everything given in this strategy
can help you to get better results.
And why is the lead so important?
Because if people finally start reading, you need to stick them.
You need to make them interested.
You need them to really continue and get excited about the rest of the content.
So because this is where everything is deciding, if they continue and they go on to your complete content
or they click on the ad, they click on your title in Google Search.
So this is really important.
It's always good to start with a hook.
It's like you can imagine that you are like a fisherman catching a fish and you need a hope.
So the first sentence of your need is huge.
And this is a great example.
The stats are in and the results are unbelievable.
Email is still the number one way to drive sales online.
OK, this might be true if you create fantastic headlines, if you create fantastic books and if you
create a killer content, then it can be true.
But what can you start to wait?
Does this sound familiar?
Now you can benefit checks in two days with this solution.
You know the feeling when you wake up and you don't know what to do with your Facebook ads and this
very simple audience optimizing formula will help you to immediately boost your sales.
So this who this hook is really very, very important for you.
What people also like they like stories.
People lost stories.
So if you start with a short story, it can keep the people reading, but you shall not create some
epic story.
You shall create some very, very short story that will catch the people and get them into the topic,
as you can see on this example.
So this lead is based on a real exchange with prospective customer.
So you can just read it as the example.
And it's, again, that somebody is lost.
This is always good because people can identify with it.
So I could create a really strong lead when students are constantly writing how they struggle with the
Bucklings or how they struggle with Facebook ads and how student is reaching out.
How is he?
Unable to reach great results and how does it continue, so I help him.
What is also good is that you follow the headline and this is quite clear, that the headline is for
attention and now you open more information to get people more and more interested.
So this is clear.
And again, you can use this a idea for more.
And this is a great example.
Now you can grow your online business using advanced SEO tactics and strategies.
This is really cool.
What's really important is to understand that you shall make it really short eight lines or less.
So let's say this is some short introduction.
When you make people interested, it doesn't matter if it is video or sales page, if it is Facebook
and Instagram and email.
And you said certainly want to make it super short.
The core of your lead is to grab someone's attention so they keep reading.
And once you've done that, it's time to transition into the meat of your page.
Here is a great example.
This is what you need, you need people to get interested and now maybe we are really diving more deeper
and we are going to create a complete copy's.
So no matter if you create a Facebook, that's when you need to grab attention, that you need to make
people more interested and tell them why they should click and increase the click through rate.
We will dive more into different examples and complete guides how to create a compelling copy's.
So we especially have a look how to write a better blog posts, emails, social media posts, ad copy,
sales letters.
So this is something you shall stay.
So if you already have a feeling that your head will explode or it's too much watching today, please
continue to manage this video, manage this section.
You are a fantastic student and you deserve it.
You really deserve it.
The first important point, right?
Like you talk.
This is really important, so when you create a cockpit, you shall stand down and you shall read it
yourself, and then if you think that it's really great for listening, then you shall actually use
the cockpit.
So if the cockpit doesn't sound really great when you listen to it, you shall rewrite it or you shall
update it.
And this is something that my wife was talking with me.
I was helping her to prepare some of the documents.
And it's really important to use short sentences because the longer sentences you use, the more heavy
for the brain and for the potential customer is to digest them and to really understand that because
people there often tire people, they don't want to read people, they don't want to think.
And they're more symbolic than what you can do.
You can just make the copy easy for them.
So you shall use very short sentences.
So as you can see on this example, 12 words, short sentences, it's much better for people.
So this must be one of the most important points.
Use very short sentences.
Right to one person?
Yes, because let's imagine that you come to page and finally, you would love to really get in shape
and you just read this general message.
Lots of people struggle with weight loss.
They've tried diets, they've tried exercise.
While nothing seems to work.
What but let's say if you're reading this, it means that you are struggling to lose weight hit while
you try diets, you try to exercise, but nothing seems to work.
So you are on the right place to finally get in shape.
This is much better.
And please, this applies also to business, to business, because especially the business, to business
copywriters, they love creating the copies that are intending to No one but understand, even in the
company that is sitting, that is sitting managers there is sitting CEO and these are people.
And if you write them directly, they make the decision.
So you shall always create specific business to business copy.
Want to get more from your widgets than they generate widget company is for you.
So this is great.
Simple.
We've helped small business owners like you increase their widget efficiency by 25 percentage.
Another great point is active voice, and it's clear that Brian wrote a blog post.
So this is just very easy.
We just start with the name or it can be it has just started, but it's simply active voice.
If you need, you can Google search the University of Wisconsin and there is a guide for it.
But I think it's quite clear and maybe the best, such as Google for Hemingway, too.
And this Hemingway tool will tell you immediately if you have been using the active voice.
But I think this is really, really clear.
And the last point, like you can use emotional words, you can really.
Get the people into the feeling, but you shall not use heavy sentences and heavy words like demonstrates
utilize fascinating all these heavy words that are even crazy for you to spell it, then you don't use
it in your copy because they get heavy for reader.
They get heavy for your potential customer.
You want your potential customer to easily start reading and easily go to the action of purchasing your
product or leaving you the lead or signing to your newsletter.
So you should use very easy to use terms like use excited.
Interesting note this psionic show.
So I'm so happy for you.
You are so fantastic, Saddam and I can really feel you are going to reach great success.