My dear, is the law student, you are so fantastic, you are doing such a great progress, so now we
are in the middle of copy writing that is so important for us.
And also in this course, we talk about content creation and especially the landing page creation.
So and now what we are going to talk is about skimming.
What is it?
People usually they don't read all your content.
So for example, this landing page I am showing how to create, you can see it's reading subheading,
and if they want to read more, then they can just easily go what they saw a good that they had this
navigation so they can easily go step by step.
And I said heeding subheading and this way they can easily continue.
Yes.
So now what we're going to talk is creating the content for schemas.
And this is basically using a lot of subheading and breaking the content into little chunks, as you
can see, so people can much more easily go through the content and start exploring the content itself.
And basically, as you can see, you can always if you create a guide, you try to help people.
So you define it into steps.
And so it's very clear what is step one, step two, step three.
And it's a much more easy to follow up for people because the old way, when people created the content,
they just created the article.
It's not really what you want to do.
You want to use a lot of supporters and you want to really organize the content correctly.
Also, what is core?
If you create the guides, it's creating takeaway lines.
So when people just came, they just get some short summary.
And this is simply a short summary, how to create, you know, you can also call it bottom line.
So basically some short summary, but now what I am really excited to share with you, because you are
so fantastic student, I'm so happy for you, are these proven copywriting formulas.
And I think this is really, really great because now you will more understand that a great copy is
not just to return.
It's not just graded, but it's more like composed.
So you know what parts of the copy shall be put and where.
And this is a little bit different for landing page for a newsletter.
So let's dive into it.
So the first, let's say a template or the otherwise, how to organize your content, how to assemble
your copy, how to create a copy that you will more easily persuade people and they will follow up.
And this template is really fantastic, this is for a new set, the market.
And of course, subject line, short and sweet, and why it should be shorter than Suyin, because there
are two big reasons.
One reason is the delivery of your new site marketing campaign.
This we are talking a lot in the email marketing section, but basically short subject line has better
delivery.
And the second point is that people, they often are overloaded and you need to quickly catch their
attention.
So the example can be sale right now, sale three days, special offer just now.
Or if you create the content marketing, it can be Ruki copywriting mistakes and then always is the
need attention.
So if people start reading the email, you need to create fantastic lead because especially with email
marketing, people are overloaded and they do not like emails unless they are really exciting and they
give them value.
When you get the attention, it's really cool to give some lesson what was good for you?
Why did you start using let's say you want to sell Ackbar iPhone Permax, you want to have a new e-commerce
store.
So you're going to share a story how it did save your photo shooting video creation.
You can share a story, a lesson from your life.
And what's really important is clear, a call to action.
So you can, for example, say Chass today or Chass next three days.
We are starting this e-commerce project.
So we give you a very special prize and we give you a bonus and we give you some special tickets or
free charge.
So this way you can really have some clear call to action.
But the most important is to tell people what to do because they are often very tired or they do not
want to think or they simply don't know what to do.
And I also.
Not all people are all the best intelligent and the way you think, so you just write them, click here,
get your special discount here, follow up here.
So you tell them click here.
And then what people read basically the most if they came to your email is the B.S. It is a very, very
interesting, but people love reading B.S. So you can, for example, write.
And also for the first 100, we have second very special bonus.
So this piece is really important to keep subject line very short and sweet.
And you can see this is a great example.
It can also greatly increase open trade.
So it's very positive for the delivery itself and also for the open trade, because if you give too
much information into the subject, people do not know if they want to read it.
If you give very short, sweet information, they might start reading it much more.
Grabbing the lead, this is what we have talked about, and this is very, very important because believed
starting the email is shown in the G mail, it's also shown in the paper mail.
And it's something one people can know what will follow up.
So as you can see, this is really cool example.
Do you struggle with marketing yourself or your work?
So this is a good question.
And if they see it, they will more be excited to what will come up.
And so it's really cool to start your email with the question then, for example, cost schedule.
This is really, really cool example how you can follow up with a story.
And this is really, really good because this is giving the feeling like if you are a marketing manager,
then you might not enjoy these spreadsheets so much, but maybe you love spreadsheets.
But you have to admit there are some creepy things about them as specialists and you are probably using
lots of them.
So that's really cool.
How to get more people into the story and be clear call to action.
So you need to sign them up for trial, get discounts, make purchase, simply give them clear information
what they should do.
And this last year, yes, it's really important because I honestly don't know why.
But this is something what people read a lot.
So this piece is really important.
And then we have the landing page.
So this is really important.
I am also showing how to build up a landing page, how to use the copy for landing page, but let's
dive into it headline.
This is really, really important social proof.
Yes, yes, yes.
This is really cool.
So the headline is always the same point because this is when they start reading, when they start skimming.
You can also put some short information here to some Seanie, but social proof is really cool and putting
the social proof up has shown to bring better results and immediately build more confidence.
And then, of course, what this call is, when you describe a problem, when you think about the problem
and when you offer the solution.
So basically before you start selling, you stop explaining what is the problem, how you can solve
it, and then finally you show the product.
So let's say again, let's return.
The problem can be that you would love to create a professional videos about how to do it without some
professional equipment.
And then you get data and then you give solution that people can simply purchase the iPhone 12 Permax
that will create high quality.
These are videos and of course, also Dolby Systems sound.
So this is quite clear.
And so let's have a look into some great examples.
Headline shall always give a clear benefit.
So this is a fantastic example.
Talk to invite only girls mentors that truly enjoy helping.
So you come to this website and you know that you can personally talk online to people that will be
really happy to help you.
And you can immediately start with free trial.
And there is some more information.
But I think this is really clear.
Social proof, yes, this is simply very clear, and we are also talking, if you do not have a social
proof, we have already talk about it.
You can have the first 1000 free trial users.
You can have just a from our first client.
So, of course.
It doesn't mean that you can always have the best big companies like IBM, but still what you can do.
You can chase your some kind of calls.
So, for example, I could run the show or the biggest company educating, but we are using different
technologies.
I have been showing and also I have been showing the quotes from my students.
So you can always find a way even like that is very, very good for you to start showing some social
proofs.
And basically, this is important that you start explaining a problem and then your D for a solution
and then the transition.
So when you go from problem to specific offer.
So this is a core example.
But there is one thing that's different now compared to when I was 25, when I don't stick to my house
routines, I begin to fall apart.
Plus, despite the signs of aging can catch you by surprise, these are some of the reasons why I make
sure to eat collagen rich diet, and it's why I am super excited to introduce the next to our new product.
So this is the way that a lot of people, they get 40, they need to have better results with diad,
they need to feel fresh and they start feeling that the edge is hitting them.
So this is really cool.
And, of course, call to action for a chase scheduled and more sign up Blockbuster Blind, this is
something if you want to create content marketing, we will be not talking about content marketing,
about the blog post marketing.
So we spend a lot of time in blog posts.
But I will just create some introductory information for you.
But don't worry, we will go really deep with all this content creation blog post creation and this
headline.
As you can see, we already talk about it.
You show your numbers and you shall be really specific.
How to save seven hours per week in three simple steps, new research.
And then the introduction shall be a really strong, clean, strong proof and perennial.
And then, of course, the steps.
Step one, step two.
Step three, action.
Amber content, well organized.
This is important that you use a lot of subheadings.
Examples, examples are always beneficial, and then the call to action is, of course, subscribe to
the newsletter.
You can also put it in the middle.
You can put some takeaways.
But I think this is quite, you know.
The first most important point, let your readers know exactly what they are going to learn, the more
you will be specific, the better the more clicks.
And we will talk a lot about click through rate, because this title is Sauza appearing in Google Search.
So people will click more, they will start reading more.
This will have a very positive.
Very positive results, and it will empower the governing brain.
So this is simply a great example and this is important that these short introductions shall be not
more than eight sentences.
And then, of course, you go for proof and of course, previa.
And this is a great example.
Today you are going to see 17 actionable SVO tips and techniques.
So this is cool.
And as we talk a lot, you can see the number of visitors on the exact numbers.
And then what is really important is to follow up with actionable content, back your boss with Xiaoming,
that the the techniques strategies that people can use right away.
So this is really, really important that you give people well organized content and you immediately
help them.
And you are a fantastic student.
You will manage this and you will arrange incredible success.