My dear student, welcome to this great strategy, I believe this strategy is really fantastic, and
I am so happy to share this with you and I am so grateful to use this great strategy.
Share it with you from Becklin.
Call.
I think it's a great source and you shall always use the blog to get more news in digital marketing.
And so that is very, very famous quote from Bill Gates.
Content is the king.
And yes, content is basically touching everything.
So if you want to create Facebook and if you want to create video, if you want to create a website,
if you want to go for social media marketing, you need how to create great content because.
This is like the heart of everything, it's connected to our digital marketing, social media or what
we need to do.
And basically it's not so difficult to create content because there has been thousands.
Thousands.
Content creating every single minute.
The point is you need to know what content to create, how to succeed with your content, how to promote
your content.
And of course, we have a newsletter to build it.
We have Facebook ads, Instagram ads.
We have YouTube.
We have your website about how to really connect it all together, especially in this guide.
We have a look also in the linked in marketing that is very, very important for these seniors.
So.
What we need to do, first of all, we dive deep again into video, so this will be more summery, but
of course, it's really important and we have short summary, but really great for email.
And what is really great is to also talk about the strategy that's called being the source.
This is something really fantastic.
And of course, engagement is the heart of social media.
So we dive deep also in the next sections into social media and especially Facebook.
Instagram linked in is all the same.
It's about engagement.
And then, of course, we need to more go for topics how to really decide what topic you go for and
what kind of content to create and how you can use the content for different platforms, for blog,
for video, for social media.
And so basically we dive more into different strategies and offers that I am really asking you all the
time is to put your energy into video content.
So in this course, you get a complete guide, how to create videos with smartphone, how to cat videos
in Adobe Premiere, how to create the very short videos with online Orfeo.
That's really great to.
So like the most important is to understand that people like to come to our website and to watch video
and, you know, even 72 percent percentage and it's growing every day.
People prefer videos.
So when they come to your website or they come to social media, they really love to watch video.
It's much better.
And.
Much more confortable, so it doesn't really matter if you now put more energy into YouTube linked in
Twitter, of course YouTube is great because it can give you views in long term and bring great benefit
in long term.
But what's really great is to understand that the intro is everything.
It is in the written content, but also in the video.
And imagine that intro is something like Turei.
So it's something like really epic Ukraine.
You use your first 15 seconds or 30 seconds to really make people excited.
So because.
Especially when you go for social media, people are deciding really fast and on whether it's Facebook
or YouTube.
People really need to be sure that your video is something they want to watch.
So you need to make them excited in the beginning and you need to create some epic intro.
And you can see since 2000.
Eleven.
It's incredible.
So it's really.
Already decades, so YouTube is really asking people the first 15 seconds ever notice how many of your
favorite shows start with a great two minutes turn, followed by the opening credits instead of the
other way around.
How often has a great movie trailer caught your attention and made you want to go see the movie right
away on opening night?
With so many entertainment choices, all types of creators know how important it is to capture the attention
of audiences.
So this is really important.
And even YouTube with Google is asking for this for many, many years.
So the intro is the most important part of your video.
It's the most important of everything so that people should really get information.
What do you give them?
Why they should really watch your video or why they should follow you, why they should trust you and
they should really be excited about the content.
And so this is really important and it's very important to understand that you create for Facebook,
for Instagram, very short videos.
It's a short video and the format is def differen.
So it's nine to 16.
But it's really good for you to focus on YouTube.
That's why I was pushing so much in the beginning of this course to really go for YouTube, for smartphone
video creation, because as you can see, of course, Google is the king, but YouTube is the queen.
So you can see that YouTube is simply the master of video.
And of course, Facebook is all the time trying any way possible to compete.
But still, YouTube is the winner right now.