So this is more a summary for us, as you can see, this is a traditional block and what we need to
understand that, of course, you can use this kind of user experience, as you can see, but it's not
really so much optimized to build your database of emails newsletter because people they often miss
this even it's on the right side and they start directly focusing on your content and then they they
start direct reading your content.
So as you can see, it's still quite, really great, like.
This conversion rate is still very good, but as you can see, if people just come to your website and
they are directly prompted to proceed to action, it can be also Virginny with their purchase.
But if you like, really want to create content, so they come and you push them to sign up for our
newsletter.
You can see it's a great, great, great advantage for you and like plus 60 percent increase of conversion
rates.
So it means that out of 100 or even 16 people can give you email.
This is great.
Also, as we have told you, if you use very easy news, set the template without a lot of media, this
can help you greatly because it's very personal.
Also, it's important to remember that always a person is sending the email.
So this is very, very easy.
E-mail is something very natural for people to open and read because the hack is in the situation that
when an email is looking like standard email, it's more natural for people to read it and to open it.
If you create the very fancy email, first of all, you are not sure how it will always open to all
people in different kinds of.
Like boxes, even you can optimize for Gmail, but there are many kinds of inboxes, and so you can
be sure that you really reach with the message.
And second, for people, it's very natural to read just a natural e-mail and you can see the click
through rate can, like, really, really grow greater.
And this is just a very, very short summary.
So subject of blog posts back then.
You always need to look people, so you need to tell them what you are going to give them so they get
excited to continue in reading your newsletter.
Then, of course, you go for some privacy or some benefits.
So this is important to give them.
And then, of course, link.
So they click on the link and then call to action, leave a comment or purchase now or use your promo
code, whatever.
And this is a real time example, as you can see, since it's very easy news out there with the great
open trade and great click through rate.
So it would be fantastic if our people could open like right in this because 42 percent open.
Right.
It's a lot.
And the click through rate is insane when I get for Facebook and it's like five percent larger than
I am really happy.
And when I get like nine percent, this is really insane success and this is just for retargeting.
So going over 10 percent of click through rate is a lifetime success.
And so you're going to see this is really easy e-mail content strategy.
This is also good for you because there are different kinds of malware checks and different kinds of
spam checks.
So if you create a topic very easy, you have more chances that all your emails will be delivered.
And the you can read in, hey, today I'm going to show you my exact content strategy and then like
a social proof, that's very important, the number of visitors and then, of course.
If you want to get more traffic from your account, then go to this post and then a link, so it's very
easy for people.
So what, they get social proof?
Link and click here.
So this is really good.
And content upgrades are still a great way to build your emails, but it's quite, really hard, you
know, all the time.
For example, update each PDA.
So it means content upgrade means that you create the content and then you offer a PDF version.
But the point is that if you create a more PDF, it's really demanding to update everything because
you need your content to stay fresh and stay updated, as you can see.
Yes.
Give me my PDA for e-commerce as CEO.
So this is really, really hard, you know.
So what do you can do when you create a lot of content?
You can create some universal universal topic update.
So it means I'd say people are reading about keywords, research or about SEO tools.
So they are reading about some topic.
So you offered them some free universal guide.
And this way you can greatly build your newsletter.
So you'll have one PDF that is offering some very United Universo information through your Nishan to
your business, and then you offer them a free guide in exchange for a newsletter sign up.
And this is really good.
So this can help you greatly.
And of course, we have talked about this.
So you shall always send exclusive content, because if you want people to stay on your e-mail list,
you can just send them links to your latest blog posts and podcast episodes.
You want to really give them the best out of the best.
You need them to really be excited and you need them to give meaning that your newsletter is giving
them value.
The same for e-commerce, if you will be just spamming them.
It's not really a victory, but if you give them different offers, special offers that are just quite
rare and you also shared the value, this is much better.
As you can see, when you give them something very, very special, they are really open it and they
really, really click through it to read it and follow through your blog.
And they also often answer to you, and this is this is the strategy that we didn't really talked about.
And it's really, really good.
But it's very demanding to create credit.
But if you manage to create it at least once upon a year or at least to two times a year, it's great.
So what does it mean to be the source boss?
It means that you create a content that is such a great statistically and also it is giving great value.
So if people are searching for information, they will be quote you.
They will use your data, they will use your statistics.
They will use your advice as they will be happy to quote you and to link to you, because as Best Buy
some more reports, 74 percentage of people that have published original research content stated it,
how them to get more traffic.
So and also you are more recognized as the outrating.
You are more recognized as someone trustful.
So creating research is creating big data is something people really like.
So what's important is to focus on new topics and trends.
So this is really great.
So, for example, if I would love to create some great topic about Facebook ads, it would be very,
very hard for me.
But what is so great, great misunderstanding is the creation of Instagram ads because the power of
Instagram is also in Facebook business manager and the most powerful Instagram ads you can incorporate
in Facebook business manager.
And you can use all the power that business manager is giving you also for Instagram.
So it would be really great to create a new topic about Instagram ads and the usage of business manager.
So and now, for example, here here is the example, like high quality industries today about voice
search because voice search is really extremely important.
We spend a complete section on Bowdich and so it's a great example.
So in 2008, it was really great courage to create industry study about this topic.
And you can see it started to be really shared on social media.
It started to get tweets and people really like to inform about it, as you can see in these great examples.
But what's the most thing about them is that it can bring you great back links, because if you create
the past, that is resource for others.
That's having some great value and great statistics.
And it's a great research.
People like to link to it because they often too, and they often use your statistics.
So they have to create a link for you because they are using you as the source and this is the nature.
So if somebody is telling that is using from your desk that he is quoting you and when he is quoting
you, he has to link to you.
So it's a great way of link building.
And, of course, the validity necessarily involved and you can't just create a compound and provide
some research statistics or find out without proper value and proper validity.
So you should be 100 percent sure that all data you are providing are really valid.
And this is really important.
If you create the content that you really, really double check that all that you are providing to people
are accurate, are correct and dissuade.