As you can see on the exam, it can be something really great, you can always turn your design into
something interesting when a strong look, as you can see this shots, dot net drops paywall with relaunch
publication that celebrates advertising creative and the talent behind it integrates with sister brands.
So you can see this is like always good to speak.
When you improve your service, you have a new web design or new service.
This is something you can always write about.
And there is really a nice, nice hook with this branding in the example.
And now probably the most important to talk about is developing your hook because you need somehow to
turn a piece of news into strong hook.
It's also called Azango.
This is how it is presented to news.
So as you can see, it's this example.
Long form content gets an average of seventy seven point two percent, which more links than short articles.
And if you want to transform it, you just write it into very broad appeal, because if you use the
vocabulary that online can understand your niche, it doesn't mean that the journalist will understand.
So you need to transform the information into information that in general, every person and every journalist
will easily understand.
So this is the example.
Internet users are more likely to share long form content.
So this dry topic that only about to perone marketers and you turn it into a hook that would appeal
to more people, as you can see.
So you need to take your information and make it interesting it for general audience.
And this is really important.
And then you have much better chance that your public will accept it and you will get coverage on different
sides, as you can see on the example.
And basically what Ciarelli gold is to tie in with Hortefeux, in many ways, a hot and trending topic
is the automated hook because it's in the essence of the news.
So after all, people are already talking about the topic.
So this is what you need.
And this is, for example, a great example.
Block chain technology takes center stage at Ohio House.
Can it day on April 17.
This done what could have been a boring Corelli's into something really interesting.
So this is really what people are like and that might be really great for you to use the power of your
local story, because most local blogs and news sites are starving for stuff to cover.
And you probably don't manage to always get to some big mega brands.
But what you need to do, you can get some kind of local coverage, as you can see, like America's
Lee's Hygenic CIG's and this is the overview has received a lot of different local news.
And this is really great.
So this local targeting can help you greatly.
And it's quite obvious because Israelis had a local angle or a local hawk for each of those cities,
and then, of course, what you can do, you can be creative, being creative is always great.
And you might be sitting on a press release goldmine, but you don't know it.
You just need to decide it correctly.
And this is a great example.
Salvadorans citing wine labels becoming the new standard while exporters look to new technology for
market grows.
And this is really nice.
This is a very original and it's very non-traditional and it's very, very cold out there.
So if you just say we are developing wine, Labor's better inside themselves isn't the time for nontraditional
thing that's going to bridges with customers.
So this is really important to be cut out there.
And now we need to talk more about the headline, because headline is probably the most important.
And as you can see, the headline will decide mostly if even people will start reading your.
Press release, and they will decide to continue in reading, using it and writing about you.
So now let's have a look into this two step process to write Partitas that stand out.
First, you need to.
Decide about your hook.
This is really important and we have talked about it in Chapter two and the second, you need to put
it into your headline.
This is really important, as you can again see on the example.
And basically this hook is important and it's important to implement it into your title, into your
headline necessarily.
Nice example.
New cloud product from Expense Wins Best of Interop 2019 Awards.
The perfect Rollie's headline for more new thing plus Hook Plus Company.
And here is a great example, cryptocurrency could become mainstream payment solution within the next
decade, finds new Imperial College and Etre report.
And this is really, really nice and you can to see your company is in the end.
So you need to pull the denuding and the hook into the beginning.
And your company, you put in to the end and you can see that.
The headline doesn't start off with their company and how great they are, you should always avoid it.
You should not write and start with your company or how great you are.
So you need to really get some attention and then you continue on with the hook.
So no attention, cryptocurrency hook payment solution.
And in the end, Imperial College and report.
And now the second most important is to talk about sub headline.
Most press release distribution sites, let you add a sub headline to your rallies.
And this is really important because a sub headline adds the detail and context to your headline detail
that can push a busy journalist to read the body of your release.
As you can see, this is a really nice example of sub headline because it's really giving a numbers
to the research that posts longer than 1000 words significantly outperform shorter articles, according
to analysis of nine million blog posts.