My dear student, welcome to this email marketing guide.
I believe that you will love this guy because I love it very much so.
The aim of this lesson is to completely cover.
Email marketing or a newsletter marketing, so we will cover the most important topics like building
your email list, writing amazing newsletters, and then, of course, the most important, turning
your subscribers into customers.
We will also have a look into different online software you can use.
But first of all, we will cover the fundamentals building your e-mail list.
This I love very much is the campaign templates.
And then, of course, what's so very, very important, how to get high open writes.
One of the most underestimated is the ability to reach out and your email to be delivered, so this
so you need to have a look into it and then we will have a look into some of the best marketing tools
and we go more advanced about automation and, of course, some more strategies.
But the most important is to really master the essentials and understand the starting point.
So.
First of all, email marketing is digital marketing practice of communicating with leads and customers
with email.
So it can be news that their promotional campaigns even announcement and of course, according to many
studies, the revenue on option is great.
So and of course, this is important to understand because.
Now, days like if you go to every page this that has some specialization, they tell you the best is
to create Facebook at their best, revenue is on search engine optimization.
And then, of course, the email marketing people will tell you that the best revenue is the newsletter
marketing.
So, of course.
If you know how to do correctly, Facebook ads, how to use all the power of lookalike audiences, then
of course you can also have great revenue.
This is why we really go deep in this course with Facebook, Instagram.
It's the same if you know how to correctly perceive as CEO, including more than as CEO, then you can
have great results.
And the same in this newsletter.
And the more simple than about email marketing is that it gives you a direct line to your audience.
So this is like Carelli now, everything is expanding, you have a new linked in and people love to
talk.
So I am also showing tick talk in this chorus.
So is it something for you?
And according to some of these studies that even claiming that average value of an email subscriber
is reaching nearly thirty eight dollars.
And this, of course, depends on your business.
This depends on the different business mindshare you are running.
But definitely if you are able to build a great list of subscribers, it is a great value.
And according to some of the studies, the revenue on option is fantastic, but this is, of course,
a game you need how to do it, correct.
So now what we will be mainly doing is to help you to build correctly your list, to send the correct
messages, to know how to really reach out people the way that you build confidence and then you sell
it the way that they like it.
So and as you can see, 86 percent of marketers consider e-mail as important or even very important.
So definitely email marketing can be a great digital marketing strategy, but we need to do it, correct?
What is important that with email marketing, you own the distribution, so you have the direct line
to that person's inbox.
And of course, with Facebook or Instagram, you don't have it directly, but if you are clever and
you are using my CARUS, you can create the exact custom audiences for your.
Let's say a website visits, but also for all the engagement via video or Facebook business page.
So social media are also giving your great, great, great advantages that email marketing is really
great, that it can give you a direct line to that person's inbox.
And basically.
One of the most.
Painful issues with Facebook or Gammick is dropping down all the time, so that's why we don't spend
so much time on the organic, but we spend a lot of time how to set up correctly Facebook and Instagram
ads and, of course, dynamic targeting.
And basically, of course, like if you compare the organic range, then unfortunately you can succeed
with Facebook and then it's much better to use Facebook and of course, Instagram ads and email marketing,
because with email marketing, if you do it correctly, you can get a great engagement rate.
So.
Let's have a look into it that even people, they find social media annoying.
That's why I am always showing you how to use the frequency to show the frequency and to be sure that
you show the ad maximum once or twice, but.
Like a lot of people, they expect to receive value in the inbox, they expect to get special offers
to get announcements.
So the most what people really dislike is TV commercials.
But as you can see, if you combine this extremely positive or negative, then definitely email marketing
is doing the best linked in marketing.
It means linked in sponsored ads and then, of course, Facebook ads.
So you can see the Facebook ads are still quite OK.
Of course, what people really, really dislike is direct mail, and so you shall never do it.
This is much better to create correct Facebook ads, correct Instagram ads, and it's much, much better
if you build your place and you proceed the email marketing correctly.
What's really great is about emails that they really convert to.
Great point.
So what does it mean if you build the correct way, your new site database, you can get really very,
very good results.
And of course, like if you're pushing with Facebook or organic, you can't do anything, so you always
need to use Facebook ads and dynamic retargeting.
But as you can see, if you do email marketing correctly, you can extremely push your results.
So it's definitely a strategy you shall keep in mind and you shall develop in your complete digital
marketing structure.
And as you can see, one third of subscribers to retail newsletters make a purchase, so this is great.
So when you build the e-commerce project, you can, of course, share value advices.
But if people subscribe to your e-commerce or retail, they expect to get special sales to get special
announcements, to get special offers.
And you had the chance that 30 or even 40 percent will purchase from you.
So this is great if they are subscribing for e-commerce.
And this statistics are telling one thing we can ignore email marketing, we can skip email marketing
because it's a great tool and we need to do it really correctly.
So how do we get started with email marketing?
And this is a really good question, because you can very easily annoy people and you can also very
easily make your audience very happy and you can greatly increase your revenue.
So this is what we need.
So when we want to get started, we want to develop email marketing strategy.
We want to sign up for email marketing software.
We will get more deep into this, like we will be consulting five email marketing software.
So I have just prepared for you what I was always using is MailChimp.
So that's probably something, you know, and it's very easy to watch tutorial.
There are hundreds tutorials on YouTube.
And the reason is that you can start with 2000 like 2000 newsletter members for free.
So this is quite good, but I would always advise to double check because you can expect that you double
check the calculation of the price.
So this I would always advise, you know, how much you will be paying for, let's say, 10000, because
this is something you can definitely build up to fifteen thousand.
And then what I really like is converting it.
We will discuss more in depth, but right now I just want to show you and the reason I like it because
it's somehow built very easy to use.
And I like the way they create these resources.
So they have really very nice guys.
And also, they have this video training, so you can always go for a live session every week, so it
means that they just educate you with video trainings every seven days and you can get a direct training
and also ask any question you have.
But the most what I like is that they you can also start for free.
And they have just a complete solution.
So it's a little bad with another solution that, OK, I have standdown, but do I need to stand down
or I have to go for professionals?
So they had just a complete solution.
And then, like, if you go to ten thousand and you pay like, yea, it's it's.
It's the pricing is on this company's nearly the same as you can see, it's always good to double check,
like if you will be growing how much you will be paying.
So it's always good to double check, you know, the monthly fee.
And, of course, you get some better price if you go for annual.
But I personally will choose this corner to get even.
I was using the MailChimp and I was quite like it.
And I was also using the like educational step by step seven emails Enduro.
I just somehow have a really good feeling for this too.
So but we will consider this more and we will talk more about it.
Then of course what's very, very involved and is building your email list.
And of course these stores now offer it like that.
They can use Google contacts or they can even like sock your G mail so you can reach out people in your
Gmail or the and like to really get more subscribers.
You probably know you need some report.
Ebow lead magonet webinars to share some value, to offer some value for the email.
But if you have a e-commerce project, people will be also happy just to know when you have sales,
when you have special elections.
So they will just they will just really be happy.
Even you will sell them special discount.
This autoresponder is really great, especially this welcome messages, so this we will be talking a
lot and then, of course it's all the time like when you are creating Facebook and Instagram as you
need all the time, improve yourself.
How can you get better open AIDS?
How can you get better click through rates, conversions and how to get the feedback from your subscribers.
So this is like all the time process.
No matter if you are creating email marketing campaigns or another Facebook ad campaigns, you always
need to track and improve.
So this is like the most important essence of digital marketing activities.
Try yourself to always be better, to always improve.
So the most important thing about building your e-mail is so you can see there are many, many strategies
and many advisors, many gurus.
But we will give you the very, very strategic points that are working right now.
You can really trust them.
So.
One of the greatest points is and people miss is your about page, and this means that if you have any
website, I'm showing how to create fantastic websites on Avodart.
Your about page is very important because most people, they always go and check your about page.
And these people are usually of people like you.
So they really are primed to subscribe.
So you recommend putting at least one email sign up form on your about page.
So, for example, James Clyburn has more than five hundred thousand subscribers and is always placing
about page in the bottom of four.
As you can see, my address is get a date.
And as you can see, even people are using two forms, one in the top and one in the bottom, because
this page is very, very long.
So it's even possible, but at least you should have one form and let people subscribe and get in touch
with you.
And now we will also talk about squeeze pages, because squeeze pages are very, very important to really
inspire people to sign up for your newsletter.
And I was so excited to share this with you in the next video.