My dear student, I am really, really happy for this strategy.
We can share this together.
So let's say squeeze page.
We can also call it a landing page to build your new site, the database.
So as you can see, the goal is to build your site database.
This is a great example of proven essy or tips straight to your inbox, get access to exclusive tips,
strategies and case studies.
So and basically, this page doesn't give many options.
It's completely focused on the offers signing for the newsletter.
And the conversion rate is 14 percent.
This is fantastic.
So.
This is a great start, so you should always think when you are building your website, that the new
site there for sign up form is not something that you just place somewhere.
But, for example, the.
About page or even landing page, it shall be something really important for you if you want to really
make the strategy of newsletter something working for you.
It's not something that will happen immediately in one day, one month, but it's a long term building
that the base building trust building audience.
But of course, you want to immediately reach how you use Facebook and Instagram ads.
But for the long term, this is definitely something you shall develop.
And even companies like developing this into the next level, as you can see, HubSpot has even 463
differen squeeze page news sites offering free infographics templates, how to use Instagram for business.
And like it's really a guide for user generated content.
So there are different lead magnets they are offering.
So now what we need to explain is what is it, a lead magnet?
It's the lifeblood of any West building campaign.
Why?
Because.
It's really hard to get someone to sign up for a newsletter or 21 day email course because people want
to get some value straight the way they want to get something.
So they are giving you and you said there, and it's not the time that people are really waiting to
subscribe for newsletters.
They're expecting that you give them something special and that you are worse to be in touch with you
to receive the emails from you.
Like for e-commerce, a great thing is to give a discount so they get a discount code and they can make
like more better purchases and they can save money.
But it can be hours, a checklist, e-book, swipe file, case study, template, access to video that
they can find on YouTube.
The more value you give them, the more sign ups you will get.
So, for example, one hundred days of real food offers up a full meal by an athlete magonet, so this
is very, very important that you give people something they can really, really benefit from.
So the more value you give, the more you have the chance to get more sign ups and you get more bigger
database, more faster.
One of the greatest, greatest thing is optimizing your blog's homepage, but it's not just some blog,
it's also about page, and it can be on the e-commerce website because some e-commerce websites that
you really put the energy, they put enough space for people to sign up.
They offer them discounts and they build new set the database and then they can send special offers.
And if you have e-commerce, it is really OK if you inform people about special offers.
But of course, if you're also Shandor, value is even better.
And like you can see, for example, this is a normal blog, home page design.
It's like traditional design that is used.
And it's nothing wrong about it, it's just a blog post feed, but you want to subscribe people to your
email list.
So as you can see, this is the old homepage that was using back Becklin.
And basically when he was the heat maps, he discovered that all this right side was quite ignored and
people were really just interested to get the content and read the content.
So as you can see that most of the biggest sites like Pinterest, Twitter, Facebook, they don't feature
content on their home pages.
Instead, the homepage is optimized for sign ups.
As you can see, if you can come to Facebook.
Com and you do not have the account or you log out and then you come to Facebook on, it's just directed
to you to sign up and start using the applications straight away.
And so, as you can see, this is a great example.
So this is the new speckling homepage, free exclusive traffic tapes, so.
And they started to convert to really well from four point six to nine or one, so you can have a look
into it.
And if you just now go to bed, Glynco, and I think this man is really genius, as you can see, get
excusive as your tips.
And I only shared it with my e-mail subscribers and you can see one here, there is a special landing
page for a newsletter.
So the aim is not to really push the content, but the aim is to really build the use of the database,
even like you can see proven as your tips straight to your inbox.
So if people want to go to the.
Block, and he is the second so you can get that guy and if they want to go directly to the block,
they have to go this way.
And it's, again, very strong action for your newsletter.
So this is a very, very important to really keep in your mind, building your use of the database when
building your home page, when building your website.
And then pop ups, like everybody really hates pop ups and DIMOS, what people hate is when you come
to the page and then comes to pop up, that it's telling you to sign up for the newsletter.
And like especially Google really dislikes it.
Surmise that you are not even allowed or is not recommended by Google for CEO on mobile devices for
Mobile Asiel to use the full box.
So and as you can see, even this great man has promised himself he will never, never, never use them.
So but sometimes the pop up can be useful.
It's a big difference between a pop up that attacks you the second you land on the page and one that
offers something of value as you leave.
So it's like a really big, big, big.
Opportunity to use the intention when people are leaving.
So it means exit in Tampa and this means when people are going to leave the page and probably they will.
Can they just do this motion to leave the page so it will be an exit and then pop up and then you can
offer some very, very big value, so.
This is a popoff that is offered when people are leaving by reading about YouTube or reading about a
seizure like this is offered to them so they can download free guide.
And this is why you are not really distracted from the content on the page, and this pop up is quite
OK and it has increased like the subscription rate to seventy two point nine percentage.
So this is something good.
But you should really consider because people hate Popov's and you have to really give them some big,
big, big value and something they will be happy to really use.
Content upgrades are always great because.
Single content upgrade can boost your conversion in just one of the blog posts, so that doesn't mean
you simply have a page that is really doing while you have a traffic.
People like to come to your page.
People like to read your content and play your video.
Stay on your page so you can optimize the page to give you more and newsletter sign ups.
And this can really boost your conversions.
As you can see, for example.
Here are some pages like Outrace that a Google ranking factors and.
Like, it's like, for example, one guy is getting eight thousand five hundred seventy eight visitors
every month, but it's very, very long, like four thousand six hundred twenty three.
So.
A lot of people ask for the PDF version, as you can see, people are asking to get it.
So what's also great is that you can create a PDF version of your guide and call it like a great content
upgrade.
And then what you can do, you can place it to the top of the page and you can tell people you don't
have the time to read the whole guide right now.
No worries.
Let us send you a copy.
You can read it when it's convenient for you.
Just let us know where to send it.
It takes less than five seconds.
So this is good.
So the people, they sign up for your newsletter database and they give the you give them the PDA.
So this is really, really, really great.
And then you send them to their email.
So, OK, we hope this guy helped you show how to rank YouTube videos.
And you can see the people can download it, and now this chap that I love very much email campaign
templates, so this is really cool.
So please stay with me, because this is something I would love to share with you.
So we will show you a different Peruvian email templates.
And these templates are specifically designed to help you crank out super valuable e-mail content that
your subscribers will.
So the quantum you said that this is, of course, the best because it provides 100 percent pure value,
the value can be in the form of great deeds, links to useful resources or some great story.
The exact time doesn't really matter.
The most important, that you focus on something that you are good so you set out a very, very good
at.
So your audience will love them.
So let's say you understand greatly how to create great content for Facebook, how to write great engaging
Facebook ads, and you have some proven formulas you can share with people.
And this is really great because you can just create a newsletter about it.
You can share this news this us and you can share this content or you really understand how to stay
healthy, how to stay fit, how to organize your time better, how to find 15 minutes a day to have
some home like exercise or to get more energy.
So you share with people some proven things.
So this content, there is something you show really built into your strategy, because this is what
your audience will definitely love very much.