Some people really love stories, so let's say you create a great new set about creating great content,
but what you can also do, you can start with a story because story can really take you into the action
and really interested.
So let's say this is a really great beginning.
Hey, is she really going to burn a twenty dollar bill right now and it immediately catches your attention,
so.
Create great content.
And what about burning 20 bill right now?
And so this is something that's taking you into the action.
Like then, of course, Brian is explaining about the story of the professor, but you start reading
and this is really great.
So one of the greatest strategies you can do, you can start a really strong story, compelling short
story that people will get interested.
What is going on?
What does that mean?
She's going to burn 20 dollars bail.
Oh, my God.
You start reading.
You get interested.
And then, of course, you continue with different copywriting tapes and, you know, then people really
like it because they like that you are original.
So you always think how you are the original, what you can give to people, you can just not create
a newsletter and send it.
You sure.
Writing how you can make it the more interesting how you can start the how you can put a story into
it.
But here is the continuing sort template, so you always have some subject line.
So this should really catch people.
As Alexander saw this happen, so it can be anything, great copywriting tapes, great content, sometimes
something very, very short, people just small our look alike to click on it.
So it's very short.
And then it chassy great content.
What is it?
I want to read it.
Then you have some bored opening, you know.
Hey everyone, an interesting thing happened when I went to Starbucks this morning and the people.
What what is this?
You know what what happened?
And then you shared the content.
They pointed to the pre and then call to action.
Which are you going to try first?
So in the end, you ask people what they like, what they are going to use and what is the best value
for them.
And this is like really great.
I like it.
And this subject line uses a subject line that will make someone curious about what's inside your message.
So, for example, this is how I got forty five point five percentage more traffic in seven days.
So everybody wants to get more traffic in seven days.
So people got really interested.
And so the email got thirty two point three percent, which opened.
Right.
So people love to really get some special information.
They want to get something that will give them benefit.
And the most important is the opening.
So the subject line, because everybody is getting tons of e-mails and they really shall click and start
reading the first you need to do create a stunning subject line and then both opening.
So you need your newsletter to start with something super compelling that where you hope your reader
right off the bat.
And so, for example, Becklin is using ministry, I'll never forget my first freelance writing assignment,
I was searching for writing checks on inlands and I saw a job listing that stood out.
Freelance writer wanted for 50 short house articles.
They sounded perfect, so I submitted a bid and the client accepted my proposal.
I was bound.
That is until I saw the project details.
As it turns out, these house articles were on the topic, how to get rid of man boobs.
Yes, you read that right.
And so this is really funny starting story and this funny stories to get people into the reading there
are great.
But then what's coming this next, this is important, so you also share something great and that is
strategy, improving your sights, click through rate in Google.
And this is something that you shared great value, so you start with three people start reading and
then you give them a value and this story shall be connected to the content and to the value you are
sharing with them or what you can also do.
You can adjust straight away, give the values.
So you just say, hey, today I'm going to show you the same Pohang that I used to boost my organic
traffic by forty five point five percentage.
So this is also great that you leave this story and you go directly to the action.
And I personally like this more that you really directly give them the value and you share the advices.
So this is also great.
And what's the most important is the value.
So it's very important to deliver the goods.
So if you are not sure what to write here.
It's good to create a list of three to five actionable steps that people can use that day.
So.
This is really, really great of.
Like, you can also teach your subscribers about important lessons in the form of a story, as you can
see in the end.
Looking back on this experience, two things stand now.
I actually wrote 50 articles about men boobs.
Second point, CEO and content marketing has changed a lot since then.
Especially what defines great content and you continue.
So what you can do is you can create links to content that will help your reader achieve a specific
outcome, like this newsletter from Romney study how to pick a lock with paper clips, Gmail keyboard
shortcuts, how to say I love you in 10 different languages.
Then thanks for taking back the iPhone photos.
How to chop an onion without crying.
How to ask for a raise so you can share different articles that you really like or you have created
yourself.
Call to action.
This is very, very important.
And in the end, it has a great value.
You should never skip your call to action how you can use call to action when you share a value.
So, for example, let's say you just send out a list of powerful breakfast recipes, so your call to
action could be to try one of these Recife's this week.
So the type of call to action is not so important, but important is that you always include a call
to action.
So, for example, advise people how to clean up windows and then you share 10 different advices and
then you ask what the people will be using will be using this software, or will you be using this strategy
or this practice?
What suits you the best?
What you will do right now?
And this is really, really important.
Second time blind dates are like very much, and this year especially use for ecommerce, or if you
are selling courses online, simply if you need a sound, you need to sell, sell, sell.
And especially if you have e-commerce, you can sometimes check value, but people will be expecting
from your marketing or offer.
The marketing of her is just like it sounds.
It's an email that pushes your subscribers to make a purchase.
So this is a very, very important, especially for e-commerce and usually it's a limited time sale.
This is really important that you have are ending on this sale.
So let's say today is.
25Th of April, and you're sending said and you tell people you have last two days to use for the percentage
sale you have the last two days, the sale is ending this Sunday.
So you really it's a closing deal.
So you really need to stress that it's a very special sale and it's ending.
So the marketing offer, you need to go straight away with subject line twenty five percentage of hey
everyone, for the first time ever, we are offering 25 percent of our entire catalog.
But it can be a special product chores and it can be special category.
Then you give some details and a call to action, very, very strong by now and then be us.
Be us is very important because people, they often just skim, skim, skim and they don't read the
entire marketing offer.
So the piece is especially extremely important in your sales offer, in your e-commerce offer.
So the buy now shall be really clear.
They should really click on it and you shall go for one call to action.
So it means you'll say this Fernbach special sale.
This category is special sale, complete catalog, special sale and big by now.
Check the products really big, big, big call to action and really keep in mind that business is very
important, but the most important is very clear subject line.
No need to be super creative.
It's your lucky day, 20 percent off site wide, just to let people know about your offer, you just
directly tell them to purchase for a special price.
This is the aim.
And then you need to start your email with a line or two that describes your offer.
So this is my first ever Black Friday deal.
Why do you can save up to eighty three percentage on social triggers, flagship courses?
So it's just really, really very, very strong, immediate action to tell people they can save money
they can purchase.
Details, you you just outline your offer now it's time to get more deep start and end dates, this
is involved and the ending dates, key benefits story behind the promo conditions, limitations.
So you can see to the family, enjoyed them percentage of your next order, use this code and check
out expires and the exact expired date.
This is very important.
So it's time limited.
This is also good to welcome email.
If people sign up for your e-commerce, so you'll give them a discount, you'll give them walcher and
it's time limited.
This is so very important that you create this time attention.
I would really, really recommend it because, for example, I am now consulting this project that I
love very much and I'm really grateful I can help with Facebook ads.
And basically, there is always like import them that they have one day, ten minutes, no, 10 minutes.
Like two minutes.
Yeah, like ten hours, two minutes and 41 seconds.
And then they can get some special discounts.
So it's like e-commerce projects.
You can push for a.
You said that.
And as you can see, so for example, Yemenites, Danish, it doesn't matter so much, the most important
is to explain that you have this.
But what's also important is always to push for the lifetime limits.
So this is very, very important.
So, again, seeing that, you always tell people that's life time limit, I think I have just offered,
but I really want to show you.
So.
I will now just now want you to give me a minute, so.
I will show it before closing so you can see this is good.
So this is with the translation.
So the campaign is ending in one day, 10 hours, one minute.
And this is very important that you stress it out in the newsletter.
So then you show people that different people are buying like different products that they can get to
the newsletter.
But this time, stressing ending the sale is very, very important.
And I would highlight advice to use it.
So you should really, really push it and you should really do your best to.
So the way that you stress your people and there is this time limit and the same, you shall do it if
you are using.
You said that this time limit is very, very important, you know, and you can see it's giving distressing
feeling that it's the last day I can use this sale.
And what's also good that people are now buying it.
So I should really join.
So this is really, really important and I would highlight device to use it.
And let's get it back.
So this is this stress management with special limited time offer.
What's also important if Ukraine is your center, is that you don't want to, like, overwhelm them
with too many details, you need to drive them to the e-commerce website.
It's impossible to close the deal inside your email.
So you need your email to be very clear.
Very sure.
And have just a very strong call to action.
And this call to action is what they what they shall do next.
And this is, of course, shock.
Now, this is a great, great, great example.
Cleaning system by free for nine point ninety nine shop now.
So it's a limited time offer.
You get free pieces just for ten dollars.
And the beer, as this is very, very important, because this is a labor tactic that can easily double
your conversions, why?
Because lots of people will scam your message, but they always stop and read B.S. That's we really
recommend using B.S. in almost all marketing of your emails.
And you need to do here is summarize your offer and include another call to action.
So this is very important.
You need to really show the best of your newsletter and give a game call to action.
So it is a great example.
You can save up to 80 for a percentage on a social triggers flagship courses.
I never did anything like this before.
It's only available until Cyber Monday.
Here is the link.
So it's very important that you summarize everything into Pierres and you'll give the link a game of.
And the announcement this is very, very interesting, even if you might not use it so many times,
sort of an announcement like is something very big in your life, very big in your project?
I really like, you know, the most best ever announcement I received was from a burner.
And this is really great instructor on Udemy and I received the email from him was right on the biggest
announcement of my lifetime.
And I was like, Oh my God, what is this?
And then he has shown that he has Chass the twins.
So he got the two babies from his wife and they also had happy family photo of a Slive, him and two
babies, an Indian.
Thank you for all the support.
Please check my courses if you.
Purchase my policies, you support this beautiful family, and it was so heartbreaking and I am sure
it has brought him great sales.
So with the announcement, you are not pitching for 10 percent of sale.
Instead, you want to save this template for something really big, brand new product or service, leave
even a new version of popular product, limited time product release, important features added to an
existing product.
Sore subject line is introducing or announcing my email marketing course great, or my brand new super
product, my brand new spatial improvement of the product and then some compelling need, we are excited
to announce the release of the big reveal.
Here is what is new clear call to action laramore.
So this is really great that you really announce something special is happening.
So subject line introducing or announcing, you want to make it clear that your announcement is a big
deal.
After all, you will probably only send one or two announcement emails every year.
So don't be afraid to use terms like introducing for the first time in your subject line.
So let's say if I create a big, big update, I just can write introducing great this content of my
lifetime.
I can write.
And it should be subject line introducing or announcing you really want to make it clear that your announcement
is a big deal.
So don't be afraid to really push it hard.
So this is a great example of subject line.
As your dad works, free point all is now open, a very clear announcement and compelling to leave.
This is very, very important.
You have different options here.
What do you can do?
You can jump right into your product announcement.
Hey, today is the day.
I am very excited to announce.
I am very excited to announce this is really great for race, so I'm so happy to share this with you
and we will dive more into the templates in the next video.