My dearest to them, I'm really happy for you.
You're doing fantastic progress and you can keep up with me.
That's great.
So to continue in the topic, this is, of course, great.
If you ask people to reply to you, you'll get fantastic content, ideas, and also it helps you to
build relationships.
And this is really, really important.
And you can see that people, they can even offer you cooperation.
They like to be in touch with you and they even offer you to be a case study.
So this is something great.
And remember this new print subscribers, so you don't want to sell.
This is important in the first part of new asset, the marketing strategy you are building relationship,
very similar study that's coming that people are ready to proceed, purchase like after someone's email
between segments and times email.
And even there is a standard if you're in a long term build relationship, the people will buy from
you the latest in two years.
But it's always good to keep this in mind that it's never good to push for purchase immediately.
It's also for building the relationship and building the trust.
But definitely if you have e-commerce project, you can, like, really welcome people to tell them
what they can expect and you can give them give them a voucher for a discount with limited time.
It's so very important that it's a limited time for this Walcher.
And this is important, this 80 to 20, this is very important strategy.
What does that mean?
Percent of your e-mails should provide value.
I mean, if you have an e-commerce project, even the value is that you share some advices, what to
do, what not to do, or you give them different manuals or how to do.
But you should always provide value.
And also the value can be seen that you give a discount or sale.
But it's always good that you.
Share the values, especially if you're having a blog post than 80 percent of your emails should provide
value and 20 percent should be products and services.
So this is very, very important.
You can see that you always give value, give value, so give value, give value, give value, sell.
So this is a very, very important.
So you are not just selling, selling, selling, even.
I must say that when it comes to the.
Online projects in e-commerce.
You can also do the way that you don't send out so many e-mails and if you really do not have time to
share some value, you do not have time to build content, create the blog because you are happy to
create Facebook ads or Google ads and you are happy to update your e-commerce website with new products.
Take care of SEO for time.
Does count on income tax.
Then you can just sell, sell, sell, but you shall not do it like every day or every week.
You should do it like.
Every two to three weeks, it depends what products are you're selling, but this is also possible that
you always introduce a campaign.
But if it is possible, it's very good to share the value.
If it is not possible, then you shall sell.
This is the most important when you have e-commerce, but it should not go into this surveillance.
It's really not good because then you'll get a lot of into spam email and this is not really good for
you, so you should really try your best to avoid it.
So.
The second point is.
Even this outlaw is sending 10 pure volume message for every sales e-mail.
So this is the best suspension if you build a block and if you are like creating content for people,
the more trust you build, the more value you share, the better.
And you don't want to burn out your list, so this is very, very important that your audience, your
subscribers, they know that you are sending something worth opening.
And this is also great, real secret into increasing open rates.
It doesn't mean that the value has to be in like form of content.
So if you, for example, from e-commerce site that sells Pallay or protein bars, 20 percent, 25 percent
off sale for your new line or barrass is of big value for people who likes them.
But still, it's not a bad idea for e-commerce sites to send the value packed newsletters, for example,
keep your baby safe.
Be aware of the baby's presence, carefully prepared to bet only place baby on his hair back in dock,
do not and bedding under the dog.
Keep cords and strings away from baby.
Never leave baby alone in and out of bed.
Never use components on deck separately.
So you can see you can always share something meaningful even if you have just pure e-commerce and you
just want to sell, sell, sell.
And of course I understand you want to sell, sell, sell.
Then you can introduce different weeks, different products in a special sale or different categories
in special sale.
Still, if you will show some of the value, people will appreciate it.
And in my opinion, this is very important and this is something that people underestimate a lot and
it is worth this thing worse, sending your e-mail and of course, it's like a emails previa, but it's
also people are using.
Different tools, but she may provide us very important then probably ninety nine point nine percent,
you are safe also with Meg Borg and Microsoft Outlook.
So you really want to be sure that the subject line the sender and the message forever is interesting
for people and you should really be tested and even set that testing chainmail and send it to your testing
team male.
Because a lot of people, they forget this and this is killing open rates, especially people can think
about descender, they think a lot about this subject line, but people always do not check this message.
Premio And this is very, very important because the message premio is like a second subject line.
As you can see your show really.
Check this, because you'll probably optimize a lot for your subject line in the sand, but you'll need
also the intro and you'll need to double check sending your newsletter to your testing g mail to show
what is it showing because you really want to optimize the first few lines of your message in.
Looks super exciting.
As you can see, this is really good as an example.
So this is the person this is also very good.
We will get more into it, but it's always much better.
Even if you have like e-commerce business, corporate business or big company, it's always better than
some real person is.
Descender is giving you the information then this is, of course, the subject line and this is, of
course, the private message.
So this is very important, especially here.
This is what I like.
It's go time.
I'm just getting ready to jump on today's Advanced List Building webinar so you can really see that
there is something important.
The webinar is starting, so it's really good.
So this is something I would really recommend to check it.
And that's why you can see that people like Becklin and many others, they're sending just this easy
emails without any graphics.
And this is another reason that.
This is it is very good for it, but we will dive deeper into it.
We have a special chapter about it.
And this is really important because this is maybe the most underestimated point that can help you the
most and of course, people.
Everybody doesn't want to think about it.
And, of course, most marketers would rather spend time building their e-mails or coming up with catchy
subject lines, but the ability to deliver the email is the most important part of e-mail marketing.
And there is one point, of course, you can get a great software, a great online tool, but it's also
got to understand strategies that will help you to deliver the emails more safely.
And you will get more openings and you can be sure that people really get your e-mails and they read
them.
So, yes, this is very important and very underestimated, even honestly, I was very, very shocked.
How much is this important?
This is the hardest decision to make.
This is very, very hard, you know, but if you are building your data base, you always want to build
your data base to be as big as possible and you want to have as many people as possible.
But why you want to have people that they never open your emails.
Why so?
This has a very negative impact on your complete statistics, but also your ability to deliver the emails
saw the opener.
It's going to start dropping down and even the ability to deliver emails can start dropping down, as
you can see.
And then what can happen if you have a lot of a lot of people, they never open your emails, you can
get to the spam because the people, they never open your emails, they have already marked you as spam
and they are automatically putting you into the spam.
And this is very, very bad for you.
This is not good for you because then it can happen that to all your subscribers and hours of people.
That are interested in your content.
They never receive the email from you and it will automatically go to spam because if a lot of people
in g mail or in outtalk or of course, in the Apple software, they might marked your s out to delete.
It can have very negative results for all the people in your database.
So then you can have and get this feedback from people and all the emails you sent are going to my SpinVox.
And this is really, really bad.
This is so bad for you, not good at all.
And this is called least hygiene.
So delete all people that are not opening your emails.
In the last three or four months, because they have probably already marked you as not opening out
or they need spam and this is very, very bad for you.
So.
So you can see, for example, this great man and this, I understand, could be really painful because
you have the email list size seventy eight thousand and you go to fifty thousand nine hundred and one.
So it's really painful and it's really hard thing, but on the other hand, you have two great advantages.
So if you go to this pricing and you just try, so it's a much better price, you know, if you pay
for eighty five or eighty thousand or if you pay for fifty five.
So that's also good because it has no meaning paying for people who are not reading your e-mails.
They are increasing your budget and they are automatically helping the spam in Chines Tomarchio spam
and adding more fuel to all other subscribers that are interested in your content.
So basically, when you delete all people that are not opening your emails, you can help greatly,
even in this very painful but is cleaning out.
It's also good when you have a CEO to sometimes go to your website, check your titles, clean out your
comp and, uh, check the play locations.
It's the same everywhere.
So it's always good if you're running projects to proceed time by time, clean out.
So a few weeks later, the open trade showed up like a rocket ship.
But the most important, the ability to deliver emails got much better because the email was not going
to all the people that they already marked you as spam or as not opening or as al-Duleimi.
So this spamming Chines and altered anything in Chinese, they automatically calculated this e-mail
as trustful.
So this is very, very important.
They need people that are not reading your email.
And as you can see, this great man is deleting people every four months.
And this way, you can really greatly improve your ability to deliver emails.
The second point that's very, very important, and it's also close to be cleaning out your database
as well as.
I like to take at it, simply try to avoid to becoming a spam.
This is really important because she may on Yahoo!
Talk, they really, really take this very seriously.
And so they should do it.
So if and lots of people are marking your emails as spam.
It sends a clear message that people don't want to read your emails.
So how can you lower the spam complains?
And, of course, like you have some great e-mails, but he already knew this.
So basically.
This is great, you send one hundred fifteen thousand e-mails, you have very low bounces, and you
should also clean your bounces, that every system is showing your bounces and you should also delete
them and you should have very low complaints.
So one of the greatest mistake is to hide the unsubscribe, because what people really hate a lot is
still searching for the unsubscribe.
This is very important because if they do not have very big button or big link and they can't answer
unsubscribe easily, they just click.
To the spam filter, and then you are automatically marked as spam.
So it's very important to allow people to unsubscribe easily.
That's very important and very useful.
You should really make it super big, super obvious.
So second, you shall not send Bazilian emails.
Because.
If you really send too many emails, you crave this frustration, people, they feel always again and
they just hate spam.
So especially if they have just sign up for your newsletter, Ukraine, something great while coming,
but you should not really feed them too much.
Otherwise they just hate the spam button.
And that's not go.
So if you send more than one email, Badme, consider condensing that content into single weekly e-mail.
Of course, there are exceptions.
For example, you may want to send five emails in five days for big promotion or limited time for that
lounge.
Just don't make daily emails a habit unless that's what people sign up for.
Of course, if you create a special email, CNRS and you promise that 21 days every day the people will
receive one e-mail with 15 minutes video to get better and better get more better house a lifestyle,
then you can do it.
But otherwise, sending one email a week, one e-mail a week is enough.
Then what's really, really great point is I was quite shocked about this thing called subject lines
and sat there with super short subject lines, get the best Open writes.
So this is something I was really shocked and I must keep it in mind.
And police also keep it in your mind, and this is a simple fact that short subject lines get more opens
and then long subject lines.
But.
It also helps the ability to deliver because spam filters flag messages that contain certain words and
phrases, and they put lots of emphasis on the subject line.
So the more words you use in your subject, the more likely one of them will get flagged.
As you can see, long subject lines can result in.
Poor ability to deliver emails, so it's much better to create short subject lines.
When you use short subject lines, you are much less likely to get caught in the Pilbara.
And again, this is just a story and we do not have any proof, but it's very, very logic and it's
something you should definitely try.
And the last we are going is to talk about using double opt in.
So what does that mean?
In Europe, it mainly started when is GDP and data protection.
And it's not something you must do even with GDP.
And it's something that's recommended and seen by a single opt in means that people just and email to
your forum, they click that they agree to conditions in Europe.
They shall have this article and they just sign up for our newsletter.
But double opt in means that they like fill the form, they click, they sign for you on your site,
but they also get email and, you know, certain.
Oh, this is fantastic.
Thank you very much for joining.
I I'm so happy I have shared with you this content so shall really create some very good impression.
And please click here to.
I confirm your subscription.
So it means that they get the email, they open the email, they click and get the subscription.
And so, of course, this is something very, very hard to accept because you want to build the database.
But it's much better to build a database of people that are interested to really get your emails, to
really read your emails and to be excited about your emails, because it if you just get people that
they mark your spam, they just they did they field into your database, but they are not sure about
it.
It's very bad for you.
It's very bad for the ability to deliver emails.
And it's also not good because if you're starting a project and then you like pay twenty five dollars
for one thousand people and then you add two to three thousand people, it's much better to pay fifty
dollars for people that are really interested to read your emails because why you should pay seventy
nine dollars if you have two thousand people that they don't want to read your emails, you just want
to pay for the people that are happy to read your emails and you want to send the newsletter to people,
they really want to read your emails and get content from you.
And of course, get newsletters from you, get special sales offers from you.
So I hope you have really enjoyed this section.
And the next we are going to log email marketing software.
So you will compare to five digital marketing services for a new site, the marketing.
And basically there is not sign that this or that is better.
But you have some overview.
You can go to the websites and you can decide for yourself what you like the most.
So you're a great student.
I'm so happy to continue with you.