My dearest student, I am so happy for you.
You are doing such a great progress.
So first of all, this digital marketing tools for a new cyber.
The goal is not to show you the winner and to show just some of the great options you can choose from.
And, you know, if you're going to do the email marketing, so you should decide yourself, you should
go to the websites of different solutions and decide what is the best for you.
For example, what is also go to think about is that you will be Step-By-Step building your database.
And then it's also depends if you can proceed one year payment or monthly payment that you can save
money.
But let's say that you can proceed mainly mudslide payments as your business is running.
So it's always good to double check how much you will be paying.
Let's say you build up to five thousand, then the marketing shall produce the revenue for you.
And then when you like, compare it and you compare different plans, you can see that it's quite reasonable
to be safe up to ten thousand sixty nine dollars.
And also it's gotten like every on these.
Companies are producing guides are producing different support, you know, about improving the campaign,
so.
It's also good to double check what support they are providing and they give you some templates and
they give you some videos and they give you some great video library, or this can simply help you to
get some more support and more success.
But overall, you can't really make a wrong decision with these fines.
We will be presenting to you.
So first of all, MailChimp, I was using Melching then.
It's very easy to use and it's very easy to send a simple newsletter or for marketing automation.
I was using it to send someone in real emails to give educational content, to open up people, to build
the confidence.
And you can even dive deep for e-commerce to have some behavior based messages.
And of course, Card A meant e-mails.
This is all possible.
What is good is that you can start with some limits for 2000 subscribers for free.
So this is quite a good option then.
This time, I think is either.
On the other hand, if you check like this is like you always buy.
So this is maybe not so happy, but also this company is allowing you we will also be double checking
convert Kate.
People like it a lot.
You can start up to 500 for free.
But this is all just about to start, and sooner or later, the newsletter and email marketing shall
also produce to you, but this might be a really good option to start with two thousand subscribers
for free.
And it's really a very good option.
Very good starting option to use it for MailChimp dot com.
Constant contact, I have never you on a state bond, drag and drop design and especially e-commerce
platform integration.
So this is something that might be really good when you go for e-commerce, because it's not really
so much for bloggers, but it's mainly for e-commerce.
But if you really want to push your e-commerce and have different qualities for e-commerce, this is
something you should really have a look into.
This one people love more and more and they convert.
Kate, what is God?
You can just go to the.
Homepage.
And you can just run this short video and you can create free account, what I like about is that you
get some good resources articles and also video trainings.
And this is basically meant for creators.
So definitely, if you are a person that there are laws to create the content.
This might be something you shall use and you should enjoy it just so you can get twenty six guides.
So this is quite good.
So as you can see, you can also sign up to get more and more the article and case studies.
So basically it's the most it is used by bloggers and this music shows.
So this content creators and one score that you can have, 14 day trial.
That's also good.
Get the response, like includes the features you would expect from ESPN, like autoresponder, responder's
and marketing automation, and this is something you might like if you would like to dive deep into
outer responder's marketing automation.
But like in my honest opinion, the most important is to be able to create great content and be able
to send your suttas itself.
And then the automation is something you can really do if you master the point one, selling great newsletters,
sending great content and really being able to master this.
And this is a big, big, big challenge.
It's so.
I must say that a neighbor or a neighbor, what I like about this, the pricing is very reasonable and
also they have some automation, but it's quite basic.
But what is really good, it's a nice reporting and what's.
I like that it's very easy to use, so if you are searching for something that's very easy to use,
you have nice report overviews and you have autoresponder.
This is really good for you.
And they have also 30 day free trial.
So this is quite good that you can start 30 days free.
So if you have a log, so this pricing, if your project will be growing, then this is really Berghain
price one hundred forty nine, up to twenty five thousand subscribers.
This is really good.
And you also get the grade guides this school and you also get the videos, so Maddis you get from Audy,
too, so they all give your support.
And if you want to, like, combat it a little bit.
That's mainly MailChimp, of course, who have --, an email designs, knowledge base, live chat,
like stuff like that.
And it's a very, very, very common that all these.
Tools, they have some extra and something is less expensive, something is a little bit more expensive,
but I would definitely think about this controvert kid if you are a creator and it seems to be really
easy to use and like if you really like something easy to use and also a good knowledge base and also
very, very reasonable pricing, this a VEBER might be a really good option.
And now the automation, so it's really big, big, big.
People think that this is the biggest solution.
But honestly, you can really start with automation when you have master creating the new set of data
database, cleaning out the of the database and sending the correct messages using the correct time,
thus using the correct content and just creating the best performing new site that campaigns can take
you years to really become a master.
Marlette's explain automation because it's something we need to understand.
And you might get to the interview and people will be asking about it if you understand.
So people think it's a really big thing.
It can be a big thing, but you need to really know how to use it and you need to use it.
Right.
And as I told you before, this is much better to build very strong basics and fundamentals, to be
able to just send a great new set of people to receive from you.
But let's dive into it.
So what does it mean, are you some autoresponder sequences like it's like marketing, automation,
training wheels.
So if you're new to automation.
Really?
And getting your feet wet with the semper autoresponder sequence, that may be really, really good
because just setting up the older responder or a few educationist e-mails in at all is very, very good.
Start even Becklin Kois is sending one email every seven days.
He is just having the welcoming message and he's growing greater.
Let's have a structure, you always have the welcome.
This is very important to welcome people.
You continue with some engagement and then you give value, you give a gain value, and then let's say
you give prelaunch.
So it means that you are preparing a bake sale.
Then you have the beach.
So you like Correlli, get people excited about this sale and then you send them.
This is very involved in some frequently asked questions so they might think they are not sure or they
have questions.
So this is the assurance that they can really be sure to proceed, purchase and then you close it.
So it means it's definer you have one last day to proceed purchase.
And like, once you get the hang of creating a basic autoresponder, you can try using differen autoresponder
for different people.
Let's say you run as a US company that helps people make doctors appointments and you have two types
of people that visit your side, doctors and patients.
But it can be, of course, like different groups.
And the point is.
You want to create different autoresponder for each group, so it means that.
You create the Dr. Autoresponder and you create a patient autoresponder, but still the structure and
the logic is the same.
You're welcome people.
You engage people, you give them value at least two times or three times.
You give them prelaunch.
So they are excited what is coming.
You give them offer.
You are them most frequently asked questions and answers and then you close the deal.
You give them last day or last two days.
And basically this is like the same autoresponder or the same customer journey.
But you create different content for doctor and different content for a patient.
So basically, even the structure and the flow of the out, the responder is the same.
The content in the emails will be optimized once for the doctor and once for the patient.
And basically, you might be wondering, how do I know who is signing up?
And this is a really good point, so you need to really during a sign up process to let people let you
know if they are doctors or patients, and then, of course, you can create different all responses.
But it's completely the same system for any business.
You need to understand who is receiving your email and then you are sending this to specific group of
people.
Segmentation, this is really, really big, and it's another easy way to get started with marketing
automation, and it means instead of putting people on different autoresponder as you use this segment
back, so it's like you have tags, for example, when you set up Facebook ads and you use the tags
for Google Analytics so they can market more easily.
It's the same.
And you use segmented tag subscribers based on how they are behaving.
And this is great because then you can send like super targeted content.
So there is a great example from back lingo.
When he was introducing a new YouTube training for speech videos, he announced to the entire back Linko
email list, as you can see here, that he is really excited.
He is introducing first page videos and he was thinking YouTube marketing is blowing up right now.
Anyone that's interested in ACA will probably want to grow YouTube channel, but it was not this way.
So not all subscribers were really interested in YouTube.
So the next time he was introducing the cause, he decided to use the segmentation.
So he was only sending the email to people that cared about you marketing.
So he sent the entire list an invitation to new training.
Serious about YouTube CEO, as you can see.
But the point was that to get access to these serious subscribers and to raise their hand and say,
I am interested, hey, I was shocked, surprised.
Here is the full story.
I send out a welcome surprise to everyone that enrolls in one of my courses.
And one day a while back, I grabbed a cup of Starbucks, sat down and read to the results.
Something I've never seen in a while comes your way before.
You seen what made you decide to sign up?
So this is a really nice new setup, and the goal is to simply from your complete list, find out,
Charles, the people that are interested in something that was YouTube CEO and YouTube marketing.
And now here is the catch.
I'm only going to send this serious to people interested in you to marketing.
So if you want to get access to this new training series, let me know by clicking this link.
Click here to get access to the new YouTube as your training, Sirius.
And this was really interesting because we send messages to people that wanted to receive them.
We had a sudden conversion rate for that, Loung.
So this is really good to understand your segments and to target people that are interested in the content.
And it's also connected to your website.
If, for example, somebody is signing up on the page about iPhones, so it means that you shall send
them more information about iPhones.
If they sign up on the page where you compare Samsung mobiles, you shall send them more information
about Samsung mobiles.
So this is the understanding of segmentation.
It's very comparable to Facebook ads, audiences.
You want to target the correct message to the correct audience.
And when you segment people, it means when you take the correct people and you send them the correct
message, the results will be much, much better.
What you can also do is to test for marketing automation campaigns.
And of course, it has a ton of potential, but it can get really, really complicated and very quickly.
So you need to have behaved this is Grainco now you really start with the basics, and if you really
feel that you are strong in your Neustadter campaigns, you can start building your automation.
So the first you shall really build your list and sending a content.
And once you have handed on that, you can set up out the responder.
What this great.
And if you have managed that, you can start using text to segment your analysis into two to three different
groups, and just this can take you not months, but years to make your master, because this is a big
training to create the database, to create correct autoresponder and then even to use the tags for
different groups of your subscribers.
But if you feel like you have completely mastered tagging, try for on email automation.
This means that you create hyper targeted messages based on all Bern's clicks pages, visit the passport,
Chase's demographic's time on site and lots of more.
This, of course, like time on site depends on the registration of the user, for example, in your
e-commerce store.
Let's say you run an e-commerce site that sells grain free dog food.
And when a new subscriber sign up the day Chaus Dashan from your what breed of dog do you own question
grain free dog food.
And this is really great.
So you really get the information.
What breed of dog do you own?
And if you decide that that person put a bag of dog food into their car, then they close the page so
they don't purchase well, when marketing automation, you could go beyond the generic.
You forgot something in your cart.
You can create something really special.
You can send them a new customer discount for 20 percent.
And you can mention the fact that these dogs love the product they had in their car.
So this is really, really great because you can ride marketing.
Automation allows you to use customize a bond and card messages so you can send out a message.
Your dash cam is really hungry and our.
Other customers, they're really happy with the food you have just chosen and because you really love
to welcome your you really want to give you Birch's discount, 20 percent percentage.
So this is the basics.
And I hope you have really, really enjoyed this.
So we will dive a little bit more into the automation.
And I'm so happy you are so close to them and you are doing so great progress.