Hi, guys, welcome back to the course.
So last time we left off, we had our very first campaign and also linked to our Google Analytics accounts
and set up some conversions.
Now, what we're going to do is make sure that all of our settings and targeting are correct in order
for our campaign to run effectively.
So if you'd like to go ahead and log back into your ad stock, Google dot com account and pick up where
we left off on this main home screen here on the overview tab within Google ads.
So first of all, we're going to work our way through the left hand side panel and navigate through
each section to talk about what we can optimize further.
So obviously, we've created our first campaign, which is in my case, an exact campaign within.
We have our ad group, which then holds our ads and our keywords.
So now we're going to go ahead and double check the sentence section.
So got a dropdown here, tab for Suttons and you can click on the campaign settings section.
So it'll give us a breakdown of individual targeting settings for the specific campaign that I'm on.
So the situation is a campaign and you can also do account level also.
But we'll start with the campaign settings.
So first of all, I would say the budget set to attempt to pay back the May set your budget to what
you'd like to spend.
My bid strategy is personne on maximize clicks.
But again, we will talk through a bit strategies in more detail in another part of the course.
We have touched on it briefly.
It might be that you've started with a manual CBSA or maximized to get your campaign going.
My campaign type is search.
So this means that we're running on the search network and not include in any display delivery method
is standard and which means that Google will try to show my ads evenly throughout the day for the budget
I have set on the campaign.
If you have an accelerated delivery method and this means Google would spend your budget as quickly
as possible.
So it might be if there's high competition and you've got a limited budget, you could have the potential
to spend your budget by 11am a.m., for example, rather than have been staggered throughout the whole
day.
Next up, we've got the agitation, which is that the best performing ads and rotation ad and then campaign
and did the start.
It will be the day you've created the campaign.
I haven't set an end date for this campaign because it's a it's an indefinite campaign.
But you you can set an end date on specific campaigns if, for example, you're running an off a campaign
that only runs for four weeks, for example, you can choose to create an end date.
So it ultimately ends for you.
My language is English because I'm targeting English users with English ads and my location is the United
Kingdom.
And we've also got a section here that mentions the ad schedule, but adjustments and devices.
But there's a separate tab on the left hand side that will go into in more detail to optimize these.
So if I just take a quick look at the account settings also, so most of this can just be left, as
is checking all the targeted color buttons turned on, which is fine.
And what kind of scan through this section checking the time zone, which would have been done when
you originally set up the account and everything else is fine for me and should be for you also.
OK, so if I move on to the small section, this is where we can go into more granular targeting for
the campaign and account.
So like I mentioned, my targeted location is the United Kingdom.
However, if I wanted to say within here a breakdown of individual cities within the UK, I can also
add these in and it'll start collecting data in rules for these cities also.
So we'll do an example.
Um, I'll select the campaign and I'm going to pop in Manchester, for example.
The Manchester England is another location that I want to target, so I'll save that.
Now, what we'll say here is obviously we're targeting the UK, which houses Manchester, but will be
able to see the traffic that comes through all the UK and the traffic that comes to Manchester and,
for example, Manchester, as we're and particularly well, we could use a bit adjustment to maybe increase
that by 10 percent for for example, or if it's performing badly or not as well as we'd like, but still
want to appear in the area, we could actually decrease the bit adjustment by 10 percent, for example.
And what that means is, although it Hogan all of the UK, Manchester specifically would have a higher
or lower bed dependent on the performance.
So you can go ahead and add as many locations as you like for here.
So.
Well, I in a few more, just as an example.
And you can also add in what's known as a religious target, so his target would be if you want to drill
down and target specifically close to an area.
Maybe it's the only service within 20 miles of your location.
So you might do 20 miles within a postcode area.
So wrapped up in a post code has just make one.
Oh, that got buried here.
So 20 miles within barrier would be this radius and you could apply that also.
I'll save that and you'll see the different breakdowns of locations.
And again, you don't you can remove locations as well as you can remove any of these that you've added
and and change your location as you need to phone from this, those excluded locations also.
So, again, it's the same principle that you can select your campaign and add in a location that you
don't want to target.
So let's say, for example, you targeted the whole of the UK, but you specifically don't want to target
London.
What can happen in London as a negative?
So the whole of London would be excluded.
So be safe that what you might say is that you've got a like a conflicting situation because you're
excluding it and you're targeting it.
Yeah, because about in London before.
Uh oh no.
Sorry.
Excuse me.
We didn't have London and so we're fine.
So if I'd had London and here wouldn't say any traffic coming through for it because I added it to the
excluded list.
So this is just ways that you can optimize your targeting of locations, following on from your location
targeted.
And we have the ad schedule, which is under this section here.
So currently there's no ad schedule in place.
So you'll get a notification saying your ads are eligible to show all of the time, all the days of
the week and at all times of the day.
So as I've mentioned previously, if, for example, you would only like your ads to run between nine
a.m. and five p.m. Monday to Friday, we can create a schedule that allows that.
So we'll go ahead and set this up for you.
So here you've got a breakdown of the days that you want to talk, it can get quite bespoke.
So it might be they have specific times on a Monday, different times on a Tuesday, different times
on a weekend, for example.
But for this scenario, we'll just do a Monday to Friday at it.
So I'm going to set my Monday to Friday, 9:00 to 5:00 p.m..
I will go out and then save that, and what that means is this campaign is now only eligible to run
between the hours of nine a.m. and five p.m. and will not run outside of that Monday, Tuesday, Wednesday,
Thursday and Friday.
So it will no longer run on a weekend, Saturday and Sunday, and it won't run outside the I was here.
He can add on different layers so we can do the Saturday, for example.
Maybe it's showtimes.
You run from 10 p.m. to four p.m., for example, on a Saturday you can ADTRAN.
So there we go.
So I've just changed it to Saturday, so remember, if you're making changes in your schedule, you
can either change that schedule completely or you can add more variations on if I wanted to include
my weekend and my weekdays as well.
So currently, this is what I've got.
You have to click this, add one minute Friday and just pop in whatever time you wanted to show for,
OK?
Now go.
So this is just an example of how you would update your schedule and the hours and days of work that
you want to for.
I'm just going to go ahead and remove that, because right now I want my campaigns to run all days of
the week and all hours to gather the data and understand it.
OK, great.
Once you've started getting a little bit of data this day and our section will give you more of a breakdown
of how your ads are performing the traffic levels and conversions that you're getting by day and by
our phone.
And this we have the device section.
Now, this is where we can optimize towards our devices, whether that be computers, mobile or tablet.
So at the moment, I'm going to leave all the adjustments blank simply because we don't have any data
to justify applying a bit of right now.
And it may be that once we start generating some traffic through this campaign, that mobiles work particularly
well for us.
And then I can then start to increase my mold over to Jesmond and so on and so forth.
But right now we're going to leave those as bunk again.
If you've got a specific reason for why you don't want to target a specific device, you can, of course,
add an A minus.
But it just means that you could do minus one hundred percent decrease by one hundred percent.
And that would mean that it wouldn't show for computers, for example.
Again, we're going to leave that for now.
And then a good little note at the bottom here is how to say changes that have been made on your account.
So at the very bottom, you've got this change history option and this will give you a breakdown of
all the things that have been done on the account, depend on the date range that you choose.
So this month, for example, I can say that I've had ad schedules removed, added, etc. So these are
just the things I've been doing on this example today.
So, yeah, if you come in here and you have any questions about the changes that are communicated,
this will give you a full breakdown of what's been happening and maybe more insight into why something
has happened as well.
Specifically, when you start gathering more data from your account, it might be that there's a change
in performance and it might have been something that's occurred on the account as a change.
Also able to review back here and see what exactly went on.
Thanks for listening, guys.
Your campaign is almost ready to go.
Just one more section, and that is doing your billing information.
So if you hang around for the next video, we will talk through that section also.
Thanks, guys.