Hi, guys, welcome back to the course.
Today, we're going to be talking through how to do some keyword research using Google ads keyword too.
So if you'd like to navigate back to ads, dot Google dot com and the account you'd like to work on.
And today I'm going to be working on my land.
A freelance freelancer success.
Dakoda, UK, your account where I'm looking to expand out and reach people who want to learn about
PPC training.
So in order to carry out some keyword research first, first going to navigator to the Tools and Settings
section and to Google's plan and key word planner section.
Now, once this is what we're going to do is we can get past this and discover new keywords, so we're
going to type in some key words that we want to target.
And then Google will come up with some additional keywords that it believes are relevant to our business.
And this is the style of keyword research.
Some, if I may, I'm going to type in, say, training Google and train and then say maybe a teacher.
So these are just some ideas around business keywords that I think would attract the right audience
to me.
So if you go ahead and type in the key words that are most relevant and closely related to your business,
to start with, they can do up to about 10 in here.
So pop in as many as you can think of.
I'm going to go ahead with these four.
You can also actually use your Yooralla as well.
So if you have your website Yooralla, you can pop that into this into the domain to use as a filter.
And all you can all time is start with the website you're about to be.
Click this section here.
You can pop any URL and basically Google will try to read the website and use the keyword on that page
to get the results.
But for now, we're going to start with the keywords that I'm added in.
So if you click on this get results button, you'll see some updated information.
So firstly, what you need to know is at the top is your filtering.
So for me personally, I'm targeting the United Kingdom.
So that's correct for me.
And if, for example, I only wanted to target, let's say, Leeds, I could adjust this and add that
in and remove the UK and that will update the data that's within the dashboard behind you.
So if I save this these figures when I worked it, but I'm going to edit it back to the whole of the
UK because that is relevant for my business personally.
So you can go ahead and update your location if necessary.
Your language again is going to be English.
And I'm looking to target the social network Google.
And the data that I want to display is going to be the last 12 months.
But again, you can play around with these if you want to refine your data in any way.
Now, in the dashboard below, you'll have the key words that you provided initially.
So we've got the first four here.
So it's key with Provided and it will give an overview of the average monthly searches that these keywords
receive, the estimate of competitions or how competitive they are in the search space, and then some
kind of estimate a bit.
So what you'd need to be putting in is your maximum S.P.C.A. in order for your keyword to be eligible
to show then underneath is Google's keyword ideas.
So it's got a list of different ideas that it deems relevant to what I said.
So in order to review these thoroughly, I'm going to click on the download keyword ideas and this will
download into a CSFI in exile for me so we can open this up.
And basically the way you go into a keyword research is you are just going to work your way through
Google's suggested keywords and identify whether or not these are relevant to your business.
So the best for I know that I want.
So I'm going to highlight those in green and then I'm literally just going to work my way through the
sheet and highlight.
Yes, I know.
As I go.
So.
Yep, yep.
Then when you find something that is irrelevant.
So for this debate 360 training, I don't want to appear in this, so I'm going to mark this as red.
So when you're doing the keyword research, it's important to understand that it is the goal to expand
your keyboard reach and adding keyboards to the account.
The keyboard research is also a crucial part of helping you identify negative keywords that you don't
want to repeat for.
So things that people will type in the Google search engine that might be slightly related to business,
but not necessarily a service or product that you sell.
So we'll add this as a negative.
So I'm just going to go through and highlight a few more, for the example and.
Anything with dates and you can either add in or you can remove the date or you can update it to the
current year.
I'm going to just ignore this one as well.
You don't always have to have a yes or no answer.
It might be that you're unsure about the specific keyword right now.
So you just don't want to add it or excluded at the moment.
So I'm just going to skip past that one.
OK, so I'm not going to go through the whole list on this demonstration because we'll be here quite
a while, but if you continue to go through these keywords that you've downloaded and highlight everything,
yes or no, I'm just going to try and pick out a few more negatives just to give you an example.
OK, so once we've got everything sorted, we can filter our data.
I'm going to sort it by color.
OK, and then the red ones, like I mentioned, are going to be my negatives, so I'm going to move
this onto a different table together.
This copy those over here, so can you read and you don't actually need any of the other data that came
with that, you can just get rid of it and then we'll come back to the original sheet.
So for now, I'm just going to delete everything that I haven't highlighted is green because I don't
need it at the moment.
And but hopefully on your list, you'll just have a full sheet of red and green that you can tidy up.
OK, so I'm left with the key words that I want for the business.
So now I'm going to do is I'm going to put this into a format ready for upload into the Google account.
So firstly, we can get rid of this information here.
However, I would just take into consideration the of red and yellow range on the page, but wait for
your high range.
I just have a highlight of the both columns and check out what the averages.
So it's in 740 is the average across all of these keywords.
So I'm going to put my bit in at 740 for all keywords to try and make sure that my cable is going to
be eligible to show up.
If you don't want to pay as high a bid, you are free to put in lower bids and with what's in line with
your target in your business.
So I'm just going to get rid of everything at the minute except for Mickey, my cousin Jamie Filter,
and I'm going to build the columns that we need for upload.
So once we build this, I'm going to show you how to upload it using Google ads editor.
And it's really straightforward and really correct to do so.
It's a good feature to be able to have.
So you've got your cable column and then in order for your keywords to turn you, they need to sit within
an AI group.
And our group sits within the campaign.
Like Nike will also need some additional attributes, such as the Mac CPC vote, which you just talked
about.
I'm going to put mine in at seven.
And then we also want the match type, which is the type, the match that we want to have for our keyboard.
So this format shapes available in Google ads.
You've got exact phrase broad and broad match modifier.
In this case, we're going to be built an exact match keyword campaign.
So I'm going to put that in as exact.
These two columns can just be dragged down.
Yeah, just be mindful and excel that sometimes, if it's a number, will increase at one by one.
OK, and then I'm going to start building out my campaign and our groups.
So at the moment within Google ads and I have one campaign run and so we just have a look at that.
So we've got this picture, an exact campaign.
Now, the research that I've done has been for that, so it can still fall into the same campaign.
So I'm going to call this Zatarain and exact.
So all this means is I'm not creating a new campaign.
It's going to go into an existing campaign, but I am going to create new ad groups in line with the
keywords.
So the best way to create your outgroups is to basically name them in a way that is relevant to all
the keywords it will house.
Ideally, if you can, you'll have as little number of keywords in the same group, a group as possible.
A lot of people, managers fight for Skags, which is called Single Key, but our group.
So you have one key word for a group, but if there is something that's tightly related, you can include
multiple keywords within that group.
So I'm just going to go ahead and start naming my groups.
So for me personally, I know that AdWords is the same as Google ads.
So I'm just going to call this first one Google ads course.
And then, of course, on fundamentals, I think is a key difference in terms of the keywords.
I'm going to name it differently.
And make sure that I'm to a segment out.
Bassekou, glad cause and obviously it's kind of subjective, so the word best I do want hopeful for
a keyword, but I probably won't include it as an ad headline, so I'll just put this into Google ads
cost.
Cement the monolith and just work your way through until you've completed all that.
So another key thing to think about when creating your groups is your group will direct and your headlines
for your ads.
So if somebody was searching for the word Google ads training, I want my group to be Google ads training.
And I want my headline want to see Google ads train.
And so the first thing that somebody sees about my business in the ad is the thing that they've searched
for.
So remember, when you group many keywords into ad groups, you need to keep them tightly themed so
that they're always relevant to the ad when somebody searches.
So I'm going to go ahead and finish this off.
OK, so we'll skip past the individual, kind of the rest of them for now.
And if you go ahead and complete everything until you are finished and you have a full list ready to
applaud, until then, we're going to move on to the negative section.
So this is the thing that were popped in earlier.
So she was or just reading that now two negatives.
And here this is where you're going to highlight the areas that you don't want your business to appear
for.
So, again, for this section, for the board, you'll need a key word column.
But the only other column that you'll need is a much type.
And you can have your broad phrase are exact match keywords for negative.
So in order to upload your negative keywords, the match type is really crucial here because it determines
what you don't apply for.
So if I was to apply this as an exact, this means that I just wouldn't apply if someone was to type
in this this exactly where DB 360 training.
However, I know that I don't want to pay for anything that includes the word DB 360, so I'm actually
just going to drop the training section and change this to a phrase.
And what that means is any sentence that includes this word will not be eligible to show.
And that's relevant again for the word Amazon and the word 360, AC 360.
So I'm just going to put all these in as phrase for my option.
OK, so next up, we need to do an upload into Google ads, Ed, so if you want to join us back on the
next.