OK, so first of all, we're going to navigate to Google ads.
And sign in as normal.
So within Google ads, you have the key word planner, which is under twos and set and planning and
keyword planner.
So in order to do your negative keyword research, you can do this alongside doing your normal keyword
research while building out your account.
And you can go through the option of discovering new keywords.
So the best way to do this is just to gather four or five keywords that are relevant to your business
that you would like to actively bid on and add these into this box here to discover new keywords.
So I'm going to go ahead and type mine in.
There we go, and then you just going to go ahead and click the get results option.
Once the data has loaded, you'll see that there's multiple options at the top of the screen here to
adjust how your data is presented and where areas it is looking at.
So, for example, the locations here at the moment are preset for me and target in the United Kingdom,
English language, Google Search Network.
And in the last 12 months worth of data, that's absolutely fine.
That's exactly what I want to be looking at for my particular account.
However, these can be adjusted in line for specific settings that you want to target different languages
and different times scales.
Once it is uploaded, so once the data is available, you'll see that you'll have the original keywords
that you entered into the keyword tool at the top.
So mine was Attwood's trained and Google and train and learn PDA and PC training.
They'll give you various different columns with some information about those specific keywords.
So we've got the abridgment researchers.
Some of them are between 100 and 1000, some of them between just 10 and 100.
And I'll give you the competition around those cases as well.
So medium is medium competition, high is high competition.
And Google also gives you suggested bid ranges.
See here you'll see the top of page range and the lowest range in the highest rate.
And so it's basically saying, you know, that these keywords could vary from anywhere from five per
97 all the way through 10 data.
And of course, this can even be higher or lower when it comes to actually actively bidding on these
keywords in your specific count.
There's also an account status section at the site which will tell you whether or not these keywords
are already in your account that you're using to do the keyword research.
OK, so underneath is where the keyword ideas are.
So these are a list of keywords that Google deems relevant to what you have heard and believes that
you would like to also add into the account.
So you can use this obviously for expanding your keywords, but also really great for identifying keywords
that you don't want to be paying for.
So we're just going to go ahead and download these keyword ideas.
And this just opened up in an Excel format, so once you've got this, you can tied it up a little so
it's easier to read and you probably just get rid of all these columns and from gee onwards.
And here we have your data so you can open up the columns.
You can see exactly what you're looking at.
Again, the top couple will be the exact words that you actively entered into the key to.
Well, I'm going to do is I'm going to go ahead and filter this data.
So basically, Google will download it in a format of relevance of the keywords rather than by search
volume.
So as you can say here, there's an average monthly search volume column on the right hand side.
So as you can see here, there's a search volume called On the right hand side and Google will.
Give an estimation of what the search volume is for these specifically with in the location and language
over the time period that you entered into the planning to.
So all we got to do now is we're going to go ahead and work our way through these key with suggestions
and just highlight any that we feel are irrelevant to our account.
So anything that we don't want to for when somebody types that into Google.
So I'm just going to scan through this.
Obviously, you can take your time with this, and that can be a high volume of keywords.
I've been quite lucky here in that there's only one hundred and seventy two in this case, but often
you'll get thousands depending on the industry and the list of keywords that you end into the keyword
planning into.
So it can take a bit of time, but it's definitely worth it for you.
So, for example, I'm going to go ahead and highlight this Amazon piece, of course, because I don't
want to appear for this specific keyword.
It's not relevant for my business.
You might also want to get rid of any 20, 19 times because we're now in 2020.
Or it might just be that you want to be twenty times because people have accidentally typed in the wrong.
It's completely up to you and your SEO and PPC courses or I don't cover ASU, so I wouldn't have that
keyword in my account.
I've got free Google arts training and a lot of businesses will actually kind of be in two minds about
using the option for free and within keywords.
It is a good way to potentially get customers in.
But if you aren't willing to offer anything for free and there's no point in business, you just going
to be spending a lot of money and not getting any conversion from that.
And I do offer taste training courses, so I could potentially have that in my account.
But for this case, I'm going to exclude that also.
And then you've got more rapid mentions of Amazon.
So once you've highlighted a word that you feel is irrelevant, if it's not the whole phrase.
So Amazon pipsy calls.
So for my example here, it's just the word Amazon that is relevant to my business.
So any other mentions of Amazon within this list?
I can just ignore because all I'm going to do is add the term Amazon as a negative rather than this
whole phrase.
And again, you've got search ads, 362 in here.
No, that's not what we're offering.
And so on and so forth.
So you just go through this list, like I mentioned, highlighting all the things that are relevant
to your business.
And then at the end, once you're done, you can just fill this out by the salka so yellow and then
you've got your new list of negative keywords.
Now, what I usually do with this is once I have my negative key witnesses, I start to tweak them to
exactly what I want.
So in this case, I'm going to get rid of the 50 calls and just have Amazon.
I'm going to leave.
Actually, I'm going to get rid of the keywords related at the front of that and just have the twenty
nineteen.
I'm going to get rid of the rest of this and just have Essere and I'm going to leave the free Google
AdWords training as an example, because we can have that as an exact match.
And the search at 360.
And again, I might just have.
Search ads 360 and get rid of the trade and say anything to do with 360, anything that dimethyl, anything
to do with Amazon, anything to do with 19 will all be excluded from my account.
And then the exact search phrase for you, Google AdWords trend is going to be added in as a negative
exact.
So the next phase is to manipulate these keywords in a format ready to upload into Google ads.
Edita and into your account, I can just pop these onto another page so you can read.
All you do is write your match type also.
So I'm going to have a negative phrase for all of these and an exact language.
I'm all for this one.
Now, all this means is, like I mentioned, if someone was to now type into Google, I want to learn
Amazon, maybe say I will not show for that phrase because I've added Amazon, which is within this
phrase as a negative phrase in my account.
However, if someone was to take free Google training, I could potentially show for this because I've
added free Google AdWords tradin is a negative exact, which means only the specific areas will be excluded
from my account, whereas variations of it will not be so.
If I wanted to add the word free and get excluded from any potential search that included that I'd have
to also add free as a negative phrase to the account.
OK, so let me go ahead and show you how to upload this into your account.