Guys, welcome back to the course.
So last time we left off, we looked at some keyword research and how to complete a built in exile ready
for upload into Google ads.
And so today we're going to talk through uploading this Excel document through Google ads.
Ed, if you haven't got Google ads on your computer already asked us to go to Google search or Google
ads, Ed, and download for your laptop or PC.
OK, so once you've got that and we're going to do is we're going to open up the Google ads at the application,
which will look like this.
And it's a couple of things you need to remember to do when using Google ads, Ed..
So Google ads, Ed, is Google's offline platform.
So it houses all the data in your account in an offline format and allows you to make changes that won't
impact the interface until you click this post button over here.
So whenever you open up Google, Ed, if you haven't already downloaded your account, you have to click
on accounts and add your new account.
And then you go through the login process of how you would when you log in to Google ads online to download
the account that you want to use whenever you open your Google account, any time you must remember
to get recent changes.
And the reason for this is, like I mentioned just before, this is an offline account.
So you need to get AlwaysOn changes that might have been made in the interface between coming in and
out of the Google ads and added an application.
So I'm just going to go ahead here and just click the exchanges, go for more data.
You've got a couple of options.
Initially, I would recommend just downloading all campaigns.
You get used to seeing exactly everything that's in your account, or you can use the option to download
campaigns that are already downloaded.
And this means if you download it before, it will only be download changes to the campaigns that are
already here in your editor.
However, I try to avoid this in case while you're still learning, you've made new campaigns within
the interface and you forget about.
So it wouldn't automatically be shown here under the already downloaded.
So just stick to all campaigns once you start using the account and edit a little bit more down the
line.
The option to download campaigns that I select.
And this will give you the option just to pick a specific campaign.
And if you've got multiple, you can choose whichever ones.
And usually you pick the active campaigns once you start using this more in the future.
So for now, I'm just going to get the recent changes for all campaigns.
So while this is downloading, I'm just going to get my Excel document data ready and say I've got a
little test campaign over here which can just be ignored, this is just for the purposes of my training.
So I'm going to get back into exile.
And it's really, really simple to use Google that I know the community best friend when it comes to
we're going to be busy and doing uploads.
So the build we did last time, we talked about having the headers.
So these need to be in place in order to match up in Google.
And Ed, if there's any spelling mistakes here or a headline that is incorrect, it won't import the
data correctly.
So you just need to check that all this is correct.
So let me just going to highlight it all, click the copy button, pop back into editor and go to the
account at the very top, import and paste, text paste that in there.
So what you'll see here is you see the headlines at the top.
These are actually a dropdown function and you can change these.
So that automatically match to what was in your headlines on Excel.
But I'm just going to show you quickly an example.
If you had a misspelling there, what would happen?
So we go back to exile, and if I just put a misspelled much type.
Go through the same process appears in the text you'll see here instead of much typing.
Now, analysis is not important because much time, which I had written with an E on the end, doesn't
match anything within Google's inventory for headlines.
So just make sure that all this is correct and make sure you always check the headline.
Sometimes you'll have additional rows, so you'll have to scroll to the right.
So just make sure they're all in place.
Otherwise, when you process, it won't upload the data as it should.
So I'm just going to quickly make that correct again and we'll carry on with the upload.
So account in part pays tax.
Check your headlines and then you can process the data.
So what it's done here is it has created 10 new outgroups and 24 give it for me.
And then there's a one under the updated section.
So the reason it hasn't created a new campaign is because the campaign that I'm uploading to already
exists here from me, built in tests previously.
When you create yours, if this is your first computer that you load in through Google and added, I
haven't got any existing campaigns within your Google interface either.
And you'll also have one added for campaign also or to come in, depending on how you build out your
Excel document with the update section, like say it's just a keyword that was existing and it's obviously
got change on it.
Maybe it's the Maxime's say all, maybe it's the match type, whatever it is.
We'll find out in a second.
So we just finished and review the changes.
If you have made a mistake here, you can just click the pivot and cancel section.
It's really important that you drill down and double check everything.
That scene has been made, changes that have been made so that you don't miss anything that could have
gone wrong.
So we'll finish and review that.
And I'm just going to click the button at the top.
So within my test computer now I've got my Nothing's Happened to me campaign.
I've changed it to the test for the purposes of this learning in session, the outgroups.
So when you've got lots of data and you're at a top level on your account, if you've got multiple campaigns
and hundreds of other groups and you've just added 10, you had groups, for example, and it's easy
to sort by this little triangle, which is the change of status.
So whenever there's been a change, a plus means something new and a triangle means it's been edited.
So I edited the name of this group before we started this tutorial.
So that's why I've got this little triangle here.
You shouldn't be saying this at this time because it's just new data, so you should only see the signs.
Now for groups, you just need a little quick spot check.
You need to ideally have the default Maxis eBid in place.
This is basically an ad group that will be assigned to all keywords within each ad group.
If you've forgotten to add a keyword level bid and then Google will default to the aggregate all of
it, it's probably unlikely that you use this.
I always just set it at one just so there's something there.
So that would be one pound and you know, you'll be used to set and keep it up a bit.
And you'll often now with Google ads, automated strategies be moved more towards a better strategy,
which doesn't require keyword.
Anyway, once you've checked that, you're going to go through each section that you've uploaded to
make sure it's right.
Next up, we've got keywords and target and so we've got twenty seven keywords that have been uploaded.
So here's the example of where there's multiple keywords and some aren't new.
So if I saw it here again, I've got all my new ones with the pluses and what I did add one that changed
area.
And so I can just check on the right hand side panel all the information about these individual keywords.
I've got a bit of seven.
I click through a different one.
I set the bins for all of them to seven.
I'm just going to select all those keywords, just do a quick spell check and I can say the keyword
varies.
That's because we've got different covid selected.
But all the match types are the same exact because I've done an exact match build, which is exactly
what we want, and then all my bits are set to seven.
So that's a quick check.
So you need to do to make sure that's all in place and then that is ready to post to go live into Google
ad interface.
And we also did a quick build on negative keywords, which I'm just going to show you how to upload
also.
So if we just switch to my negative tab, there's not as many headlines here.
You'll notice we've just got the keyword and the match type.
And in this case, when I've done the negatives, these are terms that I never want to for across my
account, regardless of the campaign.
So I'm going to apply this to all campaigns within the interface and then Google ads.
Ed, obviously, I've only got one come at the minute, but if there was multiple, I'd set across all
of them.
I'm going to show you how to do that now.
So if you just highlighted again, simple copy, go back into Edita.
But this time we're going to jump into our negative keyword section on this management on the left hand
side and just click Heyward's negative.
Now you've got options, just ad negative campaign level on a like a singular basis.
So that would just add one in view and you can write it over here and change the match type, or you
can go into the make model changes section.
And what I'm going to do is I'm going to use selected destinations and I'm going to apply this as a
campaign level negative covid and I'm going to play to my test campaign.
So this means these negative keywords will be applied across the whole campaign so that my keywords
would never match out to these terms that I don't want to repeat again.
I a.
We've only got an exact match campaign on this and Turrill as the example, so you negative keywords
are going to be used more for when you do and for much modify a phrase abroad keywords within the account
to make sure it doesn't pick up irrelevant searches.
The exact will obviously only match out to exact and synonyms up here was all of that.
But for uploading the negatives were then going to pop the data into the right hand side in this section.
Again, it's going to automatically match to your headlines that you've created in your Excel sheet
to make sure that they're correct.
Match type sometimes will default to Criterion type, but that is the exact same thing and about these
terms as negative phrase.
So it means that I don't appear in any sentences containing these words in this order.
So I'm going to process that now got negative keyword and three added, which is exactly what we want
to finish and review and keep.
And then at a campaign level, you can now say that these three negative keywords that I've created
have been added and they are applied where it is our group.
They are applied at a campaign level.
So you can actually drill down and add negative keywords to individual groups if it's bespoke to the
other group.
But most of the time, the negatives are probably going to be across account.
So once all that up and running, we can now post this live to Google.
And so like I mentioned at the start, this is an offline platform.
All you did as housing here by downloading it from Google.
But it isn't actually the changes that you're making isn't actually making any active changes within
the Google ads interface itself.
It's all done offline.
So you can use this to make as many mistakes as you want.
It's a really good place to be learning.
And so get used to using Google as editor for making your changes.
And then once everything is 100 percent correct and you are happy, you can then click the post option
in the far right hand side.
And just remember, always have it clicked on all campaigns.
When you've got multiple campaigns within a year, sometimes they'll be an option for just the campaign
that you're in.
So if I was just hovering on the test campaign and I had multiple others, and so if I show you, I'll
just add another campaign quickly.
So if I was to pause now and I'll call this.
Yeah.
Campaign to add some outgroups.
OK, Chebet.
OK, and then post and you'll see here, it'll say all campaigns are selecta campaigns, so try not
to get caught out on this because if you have it on one campaign, it'll only try and boost that one
campaign when you've got selected.
And so remember to always check and click all because of the otherwise.
Sometimes you may miss changes that you've made in your offline editor.
And when you go to check it and if it's later, you'll be questioning why they're not there and that
would be the reason.
So I'm just going to go ahead and post this.
And you'll see it all turning green as opposed and then close.
So this is all gone live to the Google ads interface now, and it was going to show you quickly online
exactly where that is serve and navigate to.
I just sign in here.
So now what we should say is these two new campaigns live within the account.
Just give this a moment to load, so we've got the test campaign there, just double check, Ed.
Yeah, make sure that's all posted yet there's nothing else left to post there to test and campaign
to should be shown up there as well.
So.
Sometimes it can just take a couple of minutes to come through.
I was going to refresh this page.
The second campaign hasn't come through as of yet.
I just want to wait for that to come through just to show you exactly how it is work and while we wait
for that, to applaud and just be mindful that at the moment this is obviously just a key word build.
So although you've uploaded these new keywords and campaigns into your account, even if you've got
billing and everything set up, there won't actually be any.
There won't be any.
But there won't be any way for it to go live because there's no ad copy written in the account you'll
see here and the ads and the zero ads available.
So although you've got kids eligible to bid on until you write your ad copy, which will show you in
another video that won't actually be eligible to run.
So I'm just going to submit reports that I think it was because there's a missing budget.
So it hasn't gone live yet.
So I'm just going to post that again close and then go back to the interface and do a refresh.
And there we have it, so say the two new campaigns, so we've got the test campaign, which was originally
there.
We've updated and they've got compared to that, we may just follow the example within Google ads just
now.
I'm going to pop that as polls, even though I know there's no ads in there just for an extra layer
of security in case ads in later and don't want it to go live.
Thanks for watching this material, guys.
I hope you found it useful and continue leanin.