Hi, guys, welcome back to the calls.
Today, we're going to be talking through some easy add formulas in exile to help you out when creating
your expanded text ads within Google ads.
So, yeah, we've got just a breakdown of the requirements, Karradah length, etc., that you'll need
when created your ads moving forward.
So you've got headline one, which has a character length of 30 is required.
And it basically is where this is going to be, where you most likely to get noticed.
So you want to consider including ways that people might have entered into the Google search engine
to help you boost your relevance within your ad.
And you also want to consider your call to action, etc. Then you have that.
And so you've got three headlines, one, two and three.
The role that your characters in length each and headline one or two is required both headline three
is optional, but I would recommend using have been three at all times when possible.
Next up, we've got our descriptions.
The two descriptions within your Google ads expand the text us and they both have a character length
of 90 each.
So just bear that in mind when right in your descriptions about your business.
So this is where you're going to hide out as much information as possible about your specific service
or product that you supply.
And again, you want to try to include a call to action here in USPSTF to help ensure that the customers
click on your ad.
Next up, we've got paths.
So there's two paths available to be applied on expanded text, and these are both optional.
However, if possible, I would recommend using these.
And it's basically just how your display you're always going to be shown.
So, for example, I might have a pass that says maybe say planning, and then that would show as ABC
Learning from my past one and to carry the AR 15 each.
And then you finally Eurorail make sure that that is in place and this is where you're going to be directing
your customers to when they click on an ad.
So just to give you some easy formulas to help in terms of quickness when career in your ads in the
future Excel.
And we've got a couple of things down here.
So we've got character length phoneys, which is equal length.
And so, for example, this is my headline.
The formula in use is nineteen.
So if a double click here, you can say this is my headline is exactly nineteen characters.
So we know the headlines like 30, so we're going to add some additional information and here I am.
So this is my headline and say it is twenty seven.
That's probably about right for a headline.
So anywhere up to thirty four a headline.
This is just to show the formulas in use.
Next up you've got the training formula and this is useful to remove space at the beginning or ends
of words.
So you might have copied some text from a website and they might have copied with and a space at the
front or the end.
But when using the character formula for Length's and it will count a space so far outer space to the
end here you say that goes up to twenty.
So it might just be giving you an incorrect number there.
So this basically just trims out anything that's either side of the words and removes before you leave
in it as it should be.
Uppercase, as you would imagine, makes everything OK.
So if this is your son and I want everything OK, here's the formula will make it look like this.
However, I'll just note when creating ads, you will never have your ads in full of a case because
it will be disapproved.
Lowercase makes everything Laura.
So I want everything.
Lowercase is the sentence and the form that makes it look like this.
And then to be a useful one is going to be the proper formula, which is equal is proper.
And how that works is it makes each capital letter at each so each word a capital at the beginning.
So I want each word have a capital turns into how it looks here.
I want each word.
I have a capital letter.
And then the final use formula will be how many words are in a specific sentence.
And so here is quite a complicated formula that you could just copy this.
And this basically calculates the number of words in a sentence.
So here you can say there is six in the sentence.
One, two, three, four, five, six in the formula calculates that year for you.
These are just really some basic formulas and some information that will help you in creating your Google
ads, expand the text.
I hope that helps guys and continue learning.