Hi, guys, welcome back to the course.
So last time we left off, you will have set up your first Google ads account and your first campaign.
So now we just need to make sure that all of your settings and targeted are correct.
Ready to go for a successful campaign on this video.
I'm going to run you through how to do link into your Google analytics account and also how to set up
your first conversion goal with analytics and import that into your Google ads account.
So let's dive straight in and you need to have a Google ads account open and also your analytics account.
I'm just going to run you through firstly how to link these two together.
So if you go into your TOS and Centonze section within Google ads and navigate to the set up and linked
account sections, you see all these different options for areas that you can link to.
If you click on Google Analytics details, it should show you analytics properties that are registered
under this email.
So we can say I've got the Freeland's to success Dakoda UK analytics property available here, which
is this one that we're looking at now.
And in order to link that from the Google ad site, you can just pop here and click that link section
within the actions.
So, yes, to all of the website data then good and important, the site metrics.
And then you can see if that.
So now we can say that that has been linked and there's the option to unlink at any time, if you need
to, if you want to link your Google had to come from the analytic side.
Just going to refresh this page, just to make sure it's synched up.
And if you go to the admin section under this column here, product linking Google ads linking the option
here to link from the site as well as you can see here that I have already linked to Google ads, which
would just from the Google outside six eight one six four nine six eight one six four nine.
So that's linked.
I'm just going to go ahead and do a dummy link set up to another account so you can see how you do it
from the analytic side also.
So if you click this plus new link group, you can see here that this analytics account is already linked
to Google ads account.
So the one that we're in now, six eight one six, one nine and another and Google ads account.
So the final one I've got the option to link to here is this other ones of attack here and continue.
Just give it a name
and then you take all website data to link and then link accounts.
So that will link to that Google ads, Sayyad account as well as the night.
And see within Google Analytics, I've got three linked accounts from Google.
That's the one that I'm working on now, is the one that we need to be concerned about so them to are
now linked to allow import of data.
Now, obviously, when you set up your Google ad campaign, you will have had a goal in mind in terms
of what you want to achieve from this Google ad campaign.
And it might be that you want to, you know, increase your brand awareness or just drive a bit more
traffic to your website.
However, in most cases, there will be an end conversion goal that you have in mind.
And a conversion is anything that is relevant to your business in terms of a goal.
So, for example, it might be that you want people to pick up the phone and call your business, or
it may be that you want people to make a sale online.
So if you've got an e-commerce transactional website or it may just be something simple, like an online
lead enquiry form will be your main conversion goal.
So in order to set up a goal with an analytics, you'll just navigate to the admin section under the
column here for Google's selection here.
And then you can create a goal based on lots of different attributes.
So I've set up a few here you can see already.
And what I've done is because mine is a lead generation based website, so you fill in a form in order
to contact me.
And that's why I want to achieve from my PPC campaign I've created a destination, euro based goal.
So what that means is if somebody fills in my online form and click submit, they'll be navigated to
a thank you page.
Which page this Google Analytics Google will fire and track as a conversion.
So in order to set up a goal, you can click on this plus new goal option here and like say there's
lots of different options available to you.
I'm going to show you the custom goal using the destination.
So if I could continue.
So name Qualitest goal for now.
So you've got duration, destination pages, events, etc..
So I'm going to show you the destination option.
Continue with that.
And then what you can do here is you can drop in a euro that is equivalent to a goal conversion for
you.
So that's just, for example, say that this pipsy trading page for me was the goal that I wanted to
achieve when people hit my website.
So they put that in there.
What I can do is I can leave the value blank because there's no monetary value assigned to my goal.
And it's a generation goal and I don't want a funnel applied to either.
A funnel would mean that the traffic has to take a specific path towards the destination for the class
as a conversion.
So I'm going to leave that off as well.
Then you have the option to verify the goal and this will tell you what you achieve on your website
so far, if anything.
So I click this.
It's in currently and this goal has a four point fifty five percent conversion rate based on the data
from the last seven days.
So that's it to me that people who've hit my website in the last seven days and 4.5, five percent of
them have hit this page for the conversion.
So if I save that, that will now be a goal within my Google analytics account.
And then what we want to be able to do with these goals is we want to be able to analyse them from a
Google ads perspective.
So how is the campaign performance in terms of the goals that we want to achieve so we can import these
and analytics and Google ads?
And in order to do that, we can never get back to our Google ads account, click on tools and settings
and then click into the conversion section within measurement.
Now in here, you'll see a list of any goals that have already been set up.
If you have Ginzo, if there's nothing set up already, this will be blank and they'll be an option
with a plus sign in the middle of the page to set.
Your first conversion, otherwise you can click this plus option here and I'll give you different ways
that you can track your conversion.
So you've got website up, phone calls and import, because I've set up the conversion goal that I want
to track within Google Analytics.
I'm going to use the import option.
So I click on this here and then I'll give you a little dropdown of different locations that you can
import.
So if you've got data from the likes of Salesforce, you could also use that in this section, too.
So I'm going to go ahead and click the Google Analytics.
And then because I've linked to the Google Analytics account, this will show me any goals that are
in Google Analytics that I have the option to import.
So I've already imported one and before we've done their screen share to do so, I've only got two goals
left to import.
And you'll see when we switch back to that screen that these match exactly what is within Google Analytics.
We've got lam people say, they say and the test score that's got the test score there as well.
So if I want to import them both and just highlight this little box important and continue and then
that's it done then goals have now been imported into my Google ads account.
So now whenever anybody visits my website from a Google ad campaign and keyword, I will be able to
track back to the campaign and the specific key word that led to that conversion goal.
You can also go into these individual conversion actions and edit the deals within them.
So if for click into here, for example, there's a couple of different dropdown scenarios that you
can edit.
So you've got the the conversion names you can play around and change that if you need to category as
you can drop down and see exactly what it is.
So for mine, it might be submitted for you can save that or you can just leave it blank.
The value option, like I said, mine is not a transactional based inquiry or conversion or I'm just
going to leave.
This is don't assign a value for it.
But if it was, you could set aside any monetary value if it is consistently a value for that conversion
that you've set up.
And then the other areas you can edit is also the count of the conversions on an inquiry base.
It's recommended that you use the one count, if transactional, be the every count, and then you have
to click through a window, which is recommended to be the standard 30 days.
This is just to say that, yes, we are going to track it within Google, so we want to include it within
the conversion column and Google add to that is.
Yes, and then the last click attribution model can be amended and it defaults to last click.
Ideally, if you want to move more towards attribution and data driven data, you'll optimize this to
a data driven attribution model in the future.
But because you've got no conversions at the moment to new account, this option won't be available
to you right now.
So you can have its last click or you can play around with some of the other attribution models if you
prefer to.
So linear, position based, etc. are all different models that you can try.
I'm going to leave my last click.
Find out what that means is it gives all the credit of the conversion to the last click it was assigned
to.
OK, so we're going to save that and done.
So we've now created our conversion goal, so we're ready to track our campaign wants to start winning.
And we've also linked to our Google Analytics account so we can see the data within there and import
their metrics.
So if we carry on into optimizing the account, our next video is going to talk through some of these
settings on the left hand side to do with your targeted and some optimization techniques ready to put
right before your company goes life.
So guys, continue watching.