My dearest, fantastic student, I am so happy for you.
You are so great.
Now we are going to dive deep into this fantastic section and I would love to talk more about the landing
pages.
I'm showing how to create the landing page during the website creation, but I would love to explain
more what is in the landing page, how you can use it.
Why is it so important for you how you can get more leads, get more sales and also share with you some
really great templates and psychological guides?
We will also dive much more deeper into content marketing sections and copywriting sections into psychology
of persuasion and different content strategies.
But right now, I would love to share with you the explanations why you need the landing pages.
What templates can you use?
I would love to have a look at some really great examples.
Would you talk about a B testing and some more strategies?
So why is it so important to have a landing page?
Because landing page is specially created to help you to get more conversions.
What does it mean?
Imagine that you create Facebook and Instagram and the Google ad.
You optimize for a CEO and when people come to the general page, you have more call to actions.
But when landing page, there is just one aim.
It can be to sell your content.
It can be to sell your product.
It can be to build your and your site database.
And basically you have just one goal.
So when the people land after clicking on a link, let's say in a Facebook post email newsletter, they
shall do just one clear action.
And that's why you need a landing page, because landing page is helping you to get people to do what
you need.
It can be purchasing the product.
It can be signing up to your newsletter.
It can be purchasing your video content.
So what is the difference, let's say you have a Wapshott, and if you have a workshop, you might have
a more call to actions, more offers of different products, let's say on the Web shop.
It's more like directory.
If you have a block, you have also more offers of your content.
And I also sign up for the newsletter.
So Home Page have more people call to actions, but Landing Page has just one very clear call to action.
And this is why you need the landing pages.
It can be fill out a contact form, learn more about your features, sign up for a free trial, purchase
your video content, purchase your physical product.
And basically, the landing page is very important for you because it shall help you to increase the
conversation, it shall help you to increase your revenue, it shall help you, especially with your
conversion ads, the Facebook ads.
It shall give you very clear help to get more customers, to get more sign ups, to get the more sales,
to get more leads.
And why is that landing page can help you so much, it's because you have a very clear call to action
and also the landing page is created for a specific group.
Let's say if you create the Facebook ad and you have special targeting, let's say, for women or for
people interested in looking young, fresh, beautiful, you create a special landing page for them
and you will sell them the feeling, looking great and beautiful and you can sell them the cosmetics.
So when you create a specific landing page for a specific targeted group of people, you will increase
your sales.
We will talk much more deeper in my Facebook ads and content marketing, how you can create different
content marketing strategies and how you can work much deeper with the psychology of persuasion.
But now I really need you to understand what is the landing page and that is so important for you.
Am showing how to create a landing page during the website crash.
And now what I would love to share with you are templates.
So it's not just a gender explanation, but also explaining concrete templates.
So how you shall optimize your website page if you would like to get more email or sign ups or more
sales or a free trial page or lead generation, especially the lead generation.
I have a lot of questions, so let's dive in.
So a lot of people, they would love to build a new set of doctor base and they would love to stop email
marketing.
They would they would love to create a content.
And one of the points that they don't know is how to create email or sign up page.
It can be even your home page for blog so you don't need your home page for blog to be directly all
articles, but it can be email, sign up page, and in the future they can go to your content.
But we will talk about this more in the content marketing copywriting strategies to see.
Right now, I need you to understand the templates and what is it?
It's simply a system of organizing your Web page the way that you will have more people signing up to
your newsletter database.
And basically, people are very scared to sign up for your newsletter database.
There are many scammers.
There are a lot of lot of.
And honest practices, so let's say if you create email, sign up page, you shall create very clear
headline.
This headline is the most important because people need immediately to understand what they get.
And this is so, so, so important because they might leave immediately.
So you need to quickly explain them.
What are you offering to them?
And in the sub headline, you can like places that you will send the newsletter once upon week that
they can subscribe any time.
And then the hero image can be some picture preview of your content so they can imagine what content
they will receive from you.
And then what's really important, you need to place the call to action hours above the fold, because
a lot of people, they placed the call to action just to the end of the page.
But most of your visitors, they will just stay in the beginning of the page.
And this beginning of the page is the most important.
The headline, How to Persuade People We will talk more in content marketing.
Subedar line hero image is this.
They can more imagine what they get and then the call to action sign up for the newsletter and then
for people they will be some of them will be needing more information.
Then you can get more information what they can expect.
And social proof is always great when people can recommend to you and we talk how to optimize the social
process in the copywriting section.
So I will not talk about it.
They just know that you need to optimize your social proofs.
If you do not know how to do it, please watch the copywriting section and then you have again a very
clear call to action headline what they get.
You know, people are really scared to give you email and we can't blame them because nobody knows what
is coming next.
So this is a great example.
Get weekly trending topics directly to your inbox and then the sub headline each week we send you our
best exploding topics.
Plus, expert insight and analysis, so this is really important that you give very clear information
what people can expect from you, because they're more clear, fast information you give to people,
the more you can predict that the people will sign up to you and you will much more quickly build up
your new set of database.
And then digital image is also very important because people can much more easily imagine.
What are they going to get?
So as you can see with exploding topics, they get some very clear information on what topics are exploding.
And I would also love to offer you to go to Google, put their exploding topics and sign up for the
newsletter, because basically you will get these exploding topics.
And these are topics that are becoming popular right now.
So you will basically know what content you shall create.
And this is really important.
So please definitely go to exploding topics, Google it and go to this com page and please use it.
And the last point that is really important is this about the fourth call to action.
So people need immediately get the call to action.
They need immediately to know what to do.
And you can see here, is China free?
If you are a headline and a sub headline is strong, most people will sign up directly on the front
page.
And of course, you can also support more people scrolling down with feature lists.
So you give them some more information before signing up social proof to really show that you have some
happy customers or people happy to read your newsletter.
And then again, you continue with call to action again.
So we will continue.
I am so happy.
You are so great student.
And what these strategies you will reach magnifications, success.