1 00:00:00,120 --> 00:00:05,260 My dearest, fantastic student, I am so happy for you. 2 00:00:05,280 --> 00:00:06,900 You are so great. 3 00:00:07,410 --> 00:00:17,370 Now we are going to dive deep into this fantastic section and I would love to talk more about the landing 4 00:00:17,370 --> 00:00:18,300 pages. 5 00:00:19,170 --> 00:00:28,500 I'm showing how to create the landing page during the website creation, but I would love to explain 6 00:00:28,500 --> 00:00:32,480 more what is in the landing page, how you can use it. 7 00:00:33,060 --> 00:00:45,420 Why is it so important for you how you can get more leads, get more sales and also share with you some 8 00:00:45,440 --> 00:00:50,470 really great templates and psychological guides? 9 00:00:51,180 --> 00:01:02,520 We will also dive much more deeper into content marketing sections and copywriting sections into psychology 10 00:01:02,520 --> 00:01:07,650 of persuasion and different content strategies. 11 00:01:08,080 --> 00:01:18,480 But right now, I would love to share with you the explanations why you need the landing pages. 12 00:01:19,150 --> 00:01:21,870 What templates can you use? 13 00:01:21,900 --> 00:01:26,000 I would love to have a look at some really great examples. 14 00:01:26,010 --> 00:01:32,150 Would you talk about a B testing and some more strategies? 15 00:01:32,970 --> 00:01:38,700 So why is it so important to have a landing page? 16 00:01:39,690 --> 00:01:51,210 Because landing page is specially created to help you to get more conversions. 17 00:01:51,750 --> 00:01:53,080 What does it mean? 18 00:01:53,550 --> 00:01:59,970 Imagine that you create Facebook and Instagram and the Google ad. 19 00:02:00,540 --> 00:02:09,580 You optimize for a CEO and when people come to the general page, you have more call to actions. 20 00:02:10,260 --> 00:02:13,590 But when landing page, there is just one aim. 21 00:02:14,130 --> 00:02:17,170 It can be to sell your content. 22 00:02:17,190 --> 00:02:19,680 It can be to sell your product. 23 00:02:20,160 --> 00:02:24,030 It can be to build your and your site database. 24 00:02:24,720 --> 00:02:28,780 And basically you have just one goal. 25 00:02:29,190 --> 00:02:39,270 So when the people land after clicking on a link, let's say in a Facebook post email newsletter, they 26 00:02:39,270 --> 00:02:42,360 shall do just one clear action. 27 00:02:42,840 --> 00:02:52,530 And that's why you need a landing page, because landing page is helping you to get people to do what 28 00:02:52,530 --> 00:02:53,340 you need. 29 00:02:53,940 --> 00:02:57,050 It can be purchasing the product. 30 00:02:57,360 --> 00:03:00,910 It can be signing up to your newsletter. 31 00:03:01,290 --> 00:03:04,620 It can be purchasing your video content. 32 00:03:06,040 --> 00:03:13,840 So what is the difference, let's say you have a Wapshott, and if you have a workshop, you might have 33 00:03:13,840 --> 00:03:23,020 a more call to actions, more offers of different products, let's say on the Web shop. 34 00:03:23,020 --> 00:03:25,180 It's more like directory. 35 00:03:25,570 --> 00:03:31,320 If you have a block, you have also more offers of your content. 36 00:03:31,540 --> 00:03:34,590 And I also sign up for the newsletter. 37 00:03:35,440 --> 00:03:46,870 So Home Page have more people call to actions, but Landing Page has just one very clear call to action. 38 00:03:47,230 --> 00:03:51,010 And this is why you need the landing pages. 39 00:03:51,640 --> 00:04:02,590 It can be fill out a contact form, learn more about your features, sign up for a free trial, purchase 40 00:04:02,590 --> 00:04:07,480 your video content, purchase your physical product. 41 00:04:08,590 --> 00:04:18,280 And basically, the landing page is very important for you because it shall help you to increase the 42 00:04:18,280 --> 00:04:26,380 conversation, it shall help you to increase your revenue, it shall help you, especially with your 43 00:04:26,770 --> 00:04:29,920 conversion ads, the Facebook ads. 44 00:04:30,430 --> 00:04:41,140 It shall give you very clear help to get more customers, to get more sign ups, to get the more sales, 45 00:04:41,140 --> 00:04:42,910 to get more leads. 46 00:04:44,360 --> 00:04:52,780 And why is that landing page can help you so much, it's because you have a very clear call to action 47 00:04:53,150 --> 00:04:58,790 and also the landing page is created for a specific group. 48 00:04:59,370 --> 00:05:09,140 Let's say if you create the Facebook ad and you have special targeting, let's say, for women or for 49 00:05:09,140 --> 00:05:18,620 people interested in looking young, fresh, beautiful, you create a special landing page for them 50 00:05:18,980 --> 00:05:27,260 and you will sell them the feeling, looking great and beautiful and you can sell them the cosmetics. 51 00:05:27,650 --> 00:05:37,790 So when you create a specific landing page for a specific targeted group of people, you will increase 52 00:05:37,790 --> 00:05:39,150 your sales. 53 00:05:39,860 --> 00:05:49,700 We will talk much more deeper in my Facebook ads and content marketing, how you can create different 54 00:05:49,700 --> 00:05:58,130 content marketing strategies and how you can work much deeper with the psychology of persuasion. 55 00:05:59,480 --> 00:06:07,550 But now I really need you to understand what is the landing page and that is so important for you. 56 00:06:08,270 --> 00:06:13,910 Am showing how to create a landing page during the website crash. 57 00:06:15,170 --> 00:06:20,480 And now what I would love to share with you are templates. 58 00:06:20,480 --> 00:06:29,270 So it's not just a gender explanation, but also explaining concrete templates. 59 00:06:29,780 --> 00:06:41,150 So how you shall optimize your website page if you would like to get more email or sign ups or more 60 00:06:41,150 --> 00:06:49,840 sales or a free trial page or lead generation, especially the lead generation. 61 00:06:49,850 --> 00:06:55,040 I have a lot of questions, so let's dive in. 62 00:06:56,690 --> 00:07:05,690 So a lot of people, they would love to build a new set of doctor base and they would love to stop email 63 00:07:05,690 --> 00:07:06,740 marketing. 64 00:07:07,250 --> 00:07:11,410 They would they would love to create a content. 65 00:07:12,020 --> 00:07:19,810 And one of the points that they don't know is how to create email or sign up page. 66 00:07:20,330 --> 00:07:33,580 It can be even your home page for blog so you don't need your home page for blog to be directly all 67 00:07:33,590 --> 00:07:42,500 articles, but it can be email, sign up page, and in the future they can go to your content. 68 00:07:42,860 --> 00:07:50,920 But we will talk about this more in the content marketing copywriting strategies to see. 69 00:07:50,930 --> 00:07:56,570 Right now, I need you to understand the templates and what is it? 70 00:07:56,750 --> 00:08:07,580 It's simply a system of organizing your Web page the way that you will have more people signing up to 71 00:08:07,580 --> 00:08:09,620 your newsletter database. 72 00:08:11,240 --> 00:08:19,470 And basically, people are very scared to sign up for your newsletter database. 73 00:08:19,490 --> 00:08:22,300 There are many scammers. 74 00:08:22,700 --> 00:08:25,310 There are a lot of lot of. 75 00:08:28,290 --> 00:08:38,100 And honest practices, so let's say if you create email, sign up page, you shall create very clear 76 00:08:38,100 --> 00:08:38,880 headline. 77 00:08:39,480 --> 00:08:47,270 This headline is the most important because people need immediately to understand what they get. 78 00:08:48,030 --> 00:08:54,910 And this is so, so, so important because they might leave immediately. 79 00:08:54,930 --> 00:08:57,390 So you need to quickly explain them. 80 00:08:57,780 --> 00:09:00,000 What are you offering to them? 81 00:09:00,390 --> 00:09:09,840 And in the sub headline, you can like places that you will send the newsletter once upon week that 82 00:09:09,840 --> 00:09:13,080 they can subscribe any time. 83 00:09:14,310 --> 00:09:23,250 And then the hero image can be some picture preview of your content so they can imagine what content 84 00:09:23,250 --> 00:09:25,340 they will receive from you. 85 00:09:25,920 --> 00:09:36,870 And then what's really important, you need to place the call to action hours above the fold, because 86 00:09:36,870 --> 00:09:43,860 a lot of people, they placed the call to action just to the end of the page. 87 00:09:44,280 --> 00:09:51,690 But most of your visitors, they will just stay in the beginning of the page. 88 00:09:52,110 --> 00:09:55,850 And this beginning of the page is the most important. 89 00:09:56,640 --> 00:10:03,150 The headline, How to Persuade People We will talk more in content marketing. 90 00:10:03,690 --> 00:10:07,680 Subedar line hero image is this. 91 00:10:08,220 --> 00:10:17,130 They can more imagine what they get and then the call to action sign up for the newsletter and then 92 00:10:17,130 --> 00:10:23,460 for people they will be some of them will be needing more information. 93 00:10:23,910 --> 00:10:28,350 Then you can get more information what they can expect. 94 00:10:28,830 --> 00:10:38,160 And social proof is always great when people can recommend to you and we talk how to optimize the social 95 00:10:38,160 --> 00:10:41,450 process in the copywriting section. 96 00:10:41,850 --> 00:10:44,130 So I will not talk about it. 97 00:10:45,360 --> 00:10:49,680 They just know that you need to optimize your social proofs. 98 00:10:50,040 --> 00:10:58,110 If you do not know how to do it, please watch the copywriting section and then you have again a very 99 00:10:58,110 --> 00:11:03,540 clear call to action headline what they get. 100 00:11:04,140 --> 00:11:15,750 You know, people are really scared to give you email and we can't blame them because nobody knows what 101 00:11:15,750 --> 00:11:17,290 is coming next. 102 00:11:17,700 --> 00:11:20,130 So this is a great example. 103 00:11:20,580 --> 00:11:31,620 Get weekly trending topics directly to your inbox and then the sub headline each week we send you our 104 00:11:31,620 --> 00:11:34,380 best exploding topics. 105 00:11:35,430 --> 00:11:45,030 Plus, expert insight and analysis, so this is really important that you give very clear information 106 00:11:45,540 --> 00:11:56,460 what people can expect from you, because they're more clear, fast information you give to people, 107 00:11:56,940 --> 00:12:06,300 the more you can predict that the people will sign up to you and you will much more quickly build up 108 00:12:06,300 --> 00:12:08,640 your new set of database. 109 00:12:09,240 --> 00:12:17,910 And then digital image is also very important because people can much more easily imagine. 110 00:12:19,230 --> 00:12:21,330 What are they going to get? 111 00:12:21,690 --> 00:12:31,410 So as you can see with exploding topics, they get some very clear information on what topics are exploding. 112 00:12:31,980 --> 00:12:43,260 And I would also love to offer you to go to Google, put their exploding topics and sign up for the 113 00:12:43,260 --> 00:12:49,470 newsletter, because basically you will get these exploding topics. 114 00:12:49,830 --> 00:12:55,100 And these are topics that are becoming popular right now. 115 00:12:55,440 --> 00:13:01,590 So you will basically know what content you shall create. 116 00:13:02,070 --> 00:13:04,000 And this is really important. 117 00:13:04,010 --> 00:13:14,990 So please definitely go to exploding topics, Google it and go to this com page and please use it. 118 00:13:15,600 --> 00:13:23,030 And the last point that is really important is this about the fourth call to action. 119 00:13:23,400 --> 00:13:27,690 So people need immediately get the call to action. 120 00:13:28,020 --> 00:13:31,050 They need immediately to know what to do. 121 00:13:31,440 --> 00:13:34,470 And you can see here, is China free? 122 00:13:36,030 --> 00:13:46,260 If you are a headline and a sub headline is strong, most people will sign up directly on the front 123 00:13:46,260 --> 00:13:46,880 page. 124 00:13:47,580 --> 00:13:54,060 And of course, you can also support more people scrolling down with feature lists. 125 00:13:54,600 --> 00:14:03,900 So you give them some more information before signing up social proof to really show that you have some 126 00:14:04,350 --> 00:14:09,050 happy customers or people happy to read your newsletter. 127 00:14:09,270 --> 00:14:14,250 And then again, you continue with call to action again. 128 00:14:14,790 --> 00:14:16,740 So we will continue. 129 00:14:16,770 --> 00:14:18,060 I am so happy. 130 00:14:18,300 --> 00:14:20,040 You are so great student. 131 00:14:20,280 --> 00:14:25,980 And what these strategies you will reach magnifications, success.