Video optimisation, wow.
Let's dive into it like with a blog post.
There is more to video search engine optimization than publishing and a some piece of content and hoping
for the best.
You also need to optimize your video around key words that people use on YouTube and in Google.
So how you can do it without title?
Extremely important to think about it and to create it the way it's really super click through rate,
read it.
You have to go submit your video title, include your target keyboard.
And the goal to maximize click to write CPR.
I'll show you everything you need to know about click through Rate later in this chapter.
But for now, let's focus on keyboard optimizing your title.
All you need to do here is include your target keyword once in your title, a video description, we
recommend writing 200 or more words description for each video, while longer descriptions give you
to a deeper understanding of your videos topic.
Here is even the example of 373 words.
And you can see it's several hundred thousand views for very specialized video about video cell.
And this deeper understanding helps your video shows up as a suggested video on more videos, it can
be even from your competitors or related topics.
YouTube video docs that's are nearly as important as they were back in the day, that YouTube still
asks for text, so I recommend using them, we honestly don't put a ton of thought into text.
We simply include five texts that make sense for our video.
And we make sure that one of the techs is the target keyword, that's it.
Say your target keyboard in each window.
That's a very, very important.
Remember that you two can understand what you say in your video.
They're not perfect at it, but they are getting better, better every week.
But in our experience, they correctly understand 90 percent of the world's, you know, given the Delta
Blues, you can upload a transcript to make sure YouTube gets every word to write more on them next.
And when you do, because you say you target key word in your video, it helps them to understand that
your video is about that keyboard.
That's why I made sure to say my keyboard once or twice by video.
Upload a transcript, a transcript helps you to fully understand your video topic.
In my experience, this helps your videos show up in more suggested videos.
And now another very, very important point that we have with all titles, so it's everything you create
for search engine optimization, optimize your video for click through rate.
Our experiments have revealed that you to use this click through rate as a basic ranking signal, if
lots of people search for a keyword in YouTube and click on your result, you will likely get a ranking
boost.
The question is, how can you optimize your video for click to rate?
So Callick tried to boost the number one compelling title.
Yes, you want to include your target key in your video title, but the rest of your title should be
dedicated to attracting more clicks.
This is absolutely the great example, my all time favorite wide cell technique.
And then it's great.
Fifty nine percent more organic traffic.
That's fantastic.
Don't use click bait titles.
Yes, you'll get more clicks in the short term, but your audience retention numbers will make you to
bury your video because it will go against the key algorithms.
Next poem will say no to eye catching thumbnails for you to know that your thumbnail can make or break
your video success, so make sure to create a custom thumbnail that stands out.
It's great you can see the example with.
Green color, or you can use a blue color.
That's really great.
Please understand that YouTube is mainly white and red, so it's important to use the colors that will
shine out in YouTube.
Attention grabbing description, YouTube displays the first 125 characters of your description in the
search results.
Your first 125 characters should compel someone to click on a result.
OK, so you had a kickback video that's optimized for your target keyboard.
Now it's time to dive into one of the most underrated video cell ranking signals, Chenna out already.
I'm so glad to share this video and I'm so excited to see you in the next video.