Video marketing.
Do you find you're creating great content, but still not getting the audience you want?
If so, it's highly likely you're not creating the right sort of content as the way people consume content
and the type of content they consume is changing rapidly.
To survive, you must evolve your own content creation strategy to make sure you're using the right
tools and using them correctly and in all the right places.
The average person is not looking for your content, so you need to hunt them out and find them even
once you found them.
You still need to win their attention and their trust, which can be difficult with all the competition
that's out there in the digital marketplace.
The goal is to win the loyalty, then get them to purchase, and one of the most effective ways you
can do this is through video content.
People are lazy, and it's easy for them to watch a video than it is to get them to read a long article
that covers all the same points.
Market research backed up with evidence 79 percent of consumers state they would rather find out about
a product by watching a video as opposed to reading an article or text based ad.
Try and make it as easy as possible for your intended audience to consume your content as video is so
in demand, it's a lot easier to make people engage with content produced in this format than it is
any other type of content, particularly text based copy.
Think of your video content like a visual blog article or written at just one small video showcasing
the tasty dishes your restaurant sets up will attract many more customers than the best written text
content that has thousands of words.
It's a great idea to base much of your digital marketing strategy on video content, as this will only
serve you well in the long term for Facebook and Instagram, short videos in a mobile format will get
you the media attention you need for YouTube.
You need to put out longer, more informative videos in a standard film format, give people value step
by step guides and tutorials.
But most of all, make your content fun and enjoyable to watch.
Video content is so powerful, just one stand out video can completely turn around your brand and your
profits.
This is because people are hungry for video.
They love being on social media.
And Google rates it highly to Google loves to show video high up in search results, usually in the
first position.
One single video, Capezio SEO in social media and help you sell your products or services by the bucket
load.
In this course, you'll discover how to create epic videos using just your smartphone these days, smartphone
hardware is of such high quality.
You really don't need any extra special equipment.
Smartphones are so good.
Now, we even shot several segments of this course on an iPhone seven.
A step by step guides will quickly show you how to create professional looking short videos for Facebook
and Instagram using just your smartphone or online editing software.
If you're still not convinced, you should make the switch to video.
Here's a few facts that might help you change your mind.
By 2021, 80 percent of all global Internet consumption is becoming video content, according to YouTube,
mobile video consumption has risen by at least 100 percent over the past year.
Businesses using video grow their digital marketing revenue 49 percent faster year on year compared
to organizations who don't use this medium to market.
Seventy nine percent of consumers prefer watching video over reading text to learn about a product.
Video increases your chance of a front page Google result by 53 percent.
Eighty percent of users can recall a video ad they viewed in the past 30 days.
Including video on your landing page can increase your conversion rate by 80 percent.
91 percent of the market is considered video, a crucial part of their marketing strategy.
People spend over double the amount of time on pages with video, then on pages without because of this
video.
Massively increases the dwell time of your page, which has an extremely positive effect on the Google
brain algorithm.
Adding video to your social feeds means your audience is 10 times more likely to engage and share your
posts.
Video is said, twelve hundred percent more on social media than any other content type.
Seventy percent of marketers say video is the most effective medium for driving their sales and leads.
Ninety three percent of businesses say they've gained new customers thanks to social media video marketing.
84 percent of market is ranked education skills as critically important when getting hired for a new
marketing position.
With our digital marketing course, you'll be able to follow step by step blueprint that will teach
you how to create and magnificent videos using just your smartphone.
You don't have to be famous movie director to be able to shoot high quality video content in this course
will show you just how easy and cheap it can be to shoot top quality video.
We'll prove that with just a couple of basic pieces of equipment and some fundamental computer skills,
you can easily and quickly create professional looking content that has a massive reach potential.
As well as this, you'll learn effective ways to communicate your message and promote your brand without
coming across like a cheesy sales commercial.
It's important to bear in mind that people don't go on Instagram or YouTube to watch ads.
They are there to consume engaging content that appeals to their specific interests.
So you don't need to be a natural salesman to appeal to them.
All you need to do is produce great value, attractive content, and then you need to ensure you apply
the appropriate digital marketing strategy so it gets around.