Tick tock, marketing, tick tock.
Users typically spend around 52 minutes per day on the app, which boasts an average engagement rate
of 29 percent.
Tick tock is solely video focus, and the platform allows users to post short clips, edit them, then
post them to their followers.
Originally, the site started out in China as music to our WI, but after it rebranded to Taketo, it
quickly gained traction in the United States and Australia.
And now it's popular with people all around the globe with more than 90 percent of users logging in
multiple times a day and sky high user engagement levels.
Tick Tock is rapidly becoming a platform that marketers need to target.
Take Talk's main audience is a 16 to 24 demographic, and this age group makes up 41 percent of the
total user base there.
The social network hasn't officially released much other demographic info.
It's like the 24th.
That market makes up another large segment of its audience.
Because of this top is an ideal platform for marketing, if you have a younger target audience, take
talk only recently introduced paid ads and these can be a good way to promote your content on the platform.
Taketo ads have a discreet sponsored note that appears on the bottom corner of each ad and say you're
paid for content blends in better than it will on other platforms.
Create ad content that will attract the users you're trying to target by spending time analyzing what
type of content they watch before launching your campaign.
With tick tock ads, the aim should be to catch your audience's attention early on, preferably in the
first three to five seconds after that, you can get into your core message or pitch, but make sure
to keep the tone light and your content engaging.
Of course, you still need to test different ad campaigns out, as well as track, monitor and analyze,
just as you would on any other platform.
Free ways to promote on talk.
There are two other ways you can promote your content on Twitter without having to pay out for the ads
on the network, influencer marketing and creating and promoting your own original content.
There are pros and cons to both ads to get an influencer to feature your brand in that video.
You have to give them an incentive.
This could be payment or it might be free product, depending on how valuable those products are and
how popular the influencer is.
Some influencers have millions of subscribers allowing you to tap into a huge audience without ever
having to create any content.
The other advantage of ticktock is that there are so many categories you can find a niche for nearly
everything from cosmetics to singing, sports and baking, some of the most popular genres include lip
synching, funny or cringe videos and quick cooking or make up how to guide.
By targeting and implement a new nesh, you'll be able to market directly to an audience already interested
in your products.
Influences also have a lot of social trust.
And studies have shown one out of three consumers trust and influence his opinion over what a brand
says.
If you can get a tick to influence it, to feature your products, you can use the trust they have built
up with their audience to the advantage of your brand.
If you want to create and promote your own content on Tick-Tock, there are some key things to remember.
Your content needs to be so lighthearted and entertaining, preferably with viral potential, originality
is key to make sure you create engaging content that stands out and is totally unique.
The trick to take up marketing is to create a short video under 60 seconds that includes all these factors
that also promote your brand.
It's a great way for your brand to share its story, set video challenges and contests and show the
personalities behind your business.
The platform allows users to like, comment and share your content, as well as follow you content posted
to Tick-Tock generalises much higher engagement rates than content posted to other social media platforms.
It's important to make sure you tag your tick content properly, using relevant hashtags people will
look for and will be interested in.
A great feature of Tick-Tock is the four year feed, which shows uses a feed of posts from people they
don't already follow.
Tick Tock selects what will appear in this personalized feed from other post users have interacted with
to try and stay more content users will enjoy.
This feed plays automatically as soon as you open the app, so it's a great way to get your content
seen, especially if you're new to the platform.
For this reason, you should always use the 4U tag in addition to the other hashtags you employ.
Tick Tock was the third most downloaded app in twenty nineteen and has held the number one spot in over
40 countries app stores at various points in time.
Many companies are not yet taking advantage of the platform.
So it's a great idea to get in on the action now to capture a piece of the market before all your competitors.