I and a huge welcome to our guide to kick starting your career in digital marketing, digital marketing
skills are massively in demand as a great many brands now need help with things like CEO, Facebook
as Instagram ads, copywriting and content marketing.
With the marketing knowledge you'll gain on this course, you'll be in a great position to go out and
start getting your very first clients.
All you need now is a good strategy for obtaining the elusive initial success as a digital marketer.
And this video we've outlined the most effective actions you can take to secure your first paid digital
marketing assignment.
If you want to work as an SEO consultant, Facebook or Instagram ads, consultants, content creator,
copywriter or in other related roles, whether you're seeking your first SEO gig, want to carve out
a successful career as a Facebook ads consultant or just to get your foot in the door in media, if
you follow our advice, you will quickly achieve rapid success in the lucrative field of digital marketing.
Your first digital marketing job, digital marketing is a highly competitive sector, but don't let
this discourage you.
Marketing newbies land their first jobs in the industry every single day.
It helps to have a specialism if you're looking to get hired for the first time by a marketing company
or agency.
So to find your niche, just try focusing on your passion.
What do you enjoy doing and what do you do?
Well, you could enjoy crafting authentic brands for independent health and wellness companies, helping
tech startups grow, creating content marketing strategies for e-commerce, fashion stores or almost
anything else.
You can think of providing its niche enough so you can clearly position yourself as an expert.
One other way to Nitsch down is to up skill in a role.
Do you hold specific skills and technical skill, Facebook advertising or email marketing?
If not, can you obtain them?
Focusing on a specialism enables you to offer more than most digital marketers hunting for their first
job.
So you'll be in greater demand from employers.
To get your first marketing gig, you may have to utilize the connections you've already made.
Marketing is all about trust, but when you don't have any experience, often the only people who are
willing to take a chance on you are the people that you already know.
So reach out to your family, friends and anyone else you know, and just ask them if they need your
skills.
Cultivating professional relationships is incredibly important if you want to get ahead in marketing
as they can lead to lucrative future opportunities as well as making use of your immediate circle,
you should be reaching out continuously to try and expand your network to to win people's trust and
therefore increase your marketing opportunities.
You first need to build credibility.
To do this, you need to start showing up publicly in as many places as you can.
A great way to do this is by starting a blog about your industry or niche or a specific topic related
to your skill set.
If you can provide smart analysis, explainers or hot takes on a specific topic, your blog can act
as a magnet for employers and customers as it will give them a way to review what you can offer.
Another way of being visible publicly is to create a regular podcast or video series covering your niche
if you're a copywriter.
You could also consider getting an article to rank highly on Google.
So it appears first in the search results.
You could also do this with video or audio by optimizing your YouTube or other platforms, metadata
and promoting your content on Twitter or Facebook or getting it mentioned on a site with many visitors.
Lastly, don't forget, you will have to be proactive to break through in digital marketing.
In fact, your ideal marketing job may not even exist until you created it.
Sounds strange, but by taking the initiative and contacting companies to offer your skillset, you
could land your first position without ever having had to respond to a job ad.
If you want to make speculative applications, do your research on the company, hunt down the right
person to reach out to, then pitch your skills by telling them what you can do for their brand.
Maximize your media career.
If you aspire to breaking into the media, there are many diverse roles you can take depending on your
skill set passion and whether you want to work for yourself or for a company.
From journalism to photography, blogging and videography, your options are plentiful, though it's
best to pick one area to focus on so you can find a niche that will help you stand out.
Networking and reputation are everything when it comes to carving out a successful media career.
It's true what they say in media.
You really are nothing without your audience.
But how do you obtain a large following, receive many views for your viral videos, or get your work
published in prestigious publications.
If you want to go down the traditional route, you could consider applying for one of the many media
internships advertised each year on sites like LinkedIn, internships, dotcom or Gap three 360 dotcom.
Though you likely won't get paid an internship at a prestigious publication or brand can be an invaluable
way of making the contacts you need and gaining valuable experience that will look impressive on your
resume.
Internship links can range from six weeks to a year or more, so you don't necessarily have to commit
for an extensive period.
So can you offer something extra like social media savvy or digital marketing skills?
If so, you should mention this on your internship application as it's much more likely that you're
going to stand out from all the other applicants.
Alternatively, you might prefer going it alone, trying to build a successful blog or YouTube channel,
develop your reputation as a motivational coach, or expand your portfolio as a photographer if you
want to work for yourself in the media.
There are many benefits, including being able to set your own rates, choosing the assignments you
want to take and working when you want to.
Remember, though, a freelance career, media can be lucrative in the end, but you will need to put
in a lot of work initially.
If you're struggling for viewers or readers, consider guest posting on a regular blog or asking a YouTube
channel in your niche if they'd like to interview you or have you do a segment on a subject that their
audience is interested in.
Pitch your idea in a brief email, just clearly outlining the benefits for their audience, let them
know exactly why they should host you and tell them what the readers or viewers will learn.
This way you're offering real value rather than just piggybacking on the channel or blogs popularity
by asking for free promotion for your book course or product if you want to break into media.
It helps to get your name out there ideally mentioned on as many high authority websites as possible.
It can be hard to do this when you're first starting out.
So making use of sites that connect journalists with sources can be an excellent way to get free publicity.
Try signing up to sites like Help a reporter out dotcom and apply to relevant postings where you can
pitch to reporters who can post asking for expert input for an article or program.
You could be an expert on almost any subject or even on multiple subjects from SEO to fashion, travel
or tech, as there's a broad range of assignments posted every day.
So help a reporter out.
As great as not only does it have a huge user base of journalists, it gives you an opportunity to use
some of the skills you already possess while you're building up your rep.
Cutting through as a copywriter.
So over the past decade, there's been a huge surge in demand for copywriters as more and more brands
require well-written content to sell their products or services online.
So SEO is a huge factor behind this increase and writers who have strong skills in this area will have
a competitive edge.
There are lots of different areas where copywriting skills are needed from more traditional roles like
direct mail campaigns and script writing to online content positions such as Web editors, SEO copywriters
and content managers.
The online market is where the biggest demand and vacancies lies and is where you should focus your
efforts to start with if you're looking to build a copywriting career.
Expect to work hard, especially at first, you need to build up your portfolio, clients and reputation,
particularly if you want to thrive as a successful freelance copywriter.
So working for content mill sites such as Ilan's, Dotcom and people per hour can be a great way to
do this, though at the beginning, pay won't be great.
So don't forget blogging either, as you can use your blog to show off your skill set.
But remember to post regularly as consistency is key.
When applying for copywriting vacancies, if you're going in cold, ask if a company has any existing
rules, take time to find out some extra details.
First, this is important whether you're applying for a one off freelance gig or a regular ongoing contract
position.
EDS really appreciate the personal touch and you can easily find out the editorial department's contact
details on the Web from their site, including the head of the department's name.
This is who you should be sending your application to.
Ninety nine percent of the time.
If you can't find the information you need, just pick up the phone and ask who to send a speculative
application to.
It really will make a big difference when it comes to the company's impression of you.
Always remember to include links to any published content you've worked on when you make your application,
don't overstuff.
If you have a lot of links, just select the most impressive sites your copy has appeared on.
If you want to work for a company as opposed to going freelance, research the brand first before taking
the plunge and applying follow them on social media, especially LinkedIn, Facebook and Twitter, and
visit their website or blogs, you get a flavor of the content, style and tone they prefer.
Twitter can be great for discovering new copywriting vacancies.
Check out accounts like Right Job and Pro Blogger as they post freelance and remote working contract
opportunities.
Regularly succeeding as a freelance copywriter requires mastering some fundamentals.
It goes without saying that your spelling and grammar should be impeccable, though if you do need a
little extra help software like grammar, they can be a writer's best buddy.
Before you send off any job application or CV for a copywriting job, check and check again to make
sure that what you have written has been thoroughly proof read.
If you skip this essential step, it's almost guaranteed your application won't even make it past the
first stage.
If you don't have much prior published work offers the right of free test p so the company can preview
your ability.
You only need to do this while you're building reputation portfolio and feedback's.
And although you won't get paid for it, it's still a great way to just get your foot in the door.
Consider focusing on a niche to maximize your demand, though, you can be a jack of all trades, if
you pick a copywriting niche and build a reputation for producing great content within it, you'll not
only be cutting out a lot of your competition, but you'll also be able to command a higher fee so your
niche can be a topic that you're passionate about, like tech, a subject you know a lot about, such
as real estate or something that you're qualified in like law or an area you have a lot of experience
in, like marketing or SEO.
Secure your first job, so a career in CEO is a great way to secure a well-paying job where your skill
set will be continually in demand as the way we do business becomes a more digitally focused.
Another good thing about working in the sector is that you don't need a degree for over sixty four percent
of all vacancies advertised as employers are frequently looking for hands on experience.
Instead, if you possess practical experience optimizing websites in the real world, emphasize this
on your CV.
So what skills do recruiters look for when they're looking to hire for an SEO career?
The most popular skills sought after are marketing, content creation and search, as well as the ability
to use SEO analytics data and tools, over 63 percent of all SEO jobs advertised look for candidates
with experience using specific tools, the tools and highest demand or Google Analytics CRM or Google
search console, moes RSS and screaming Frogh.
When you're looking to get hired for an CEO position, you should be looking to develop at least some
of these skills and you should try to gain experience working with the most popular tools.
If you already have experience in these areas, make sure you highlight this when you're applying for
a vacancy in the industries where you are most likely to get hired for an overall are advertising and
marketing, staffing and outsourcing, Internet I.T., publishing and enterprise software.
So it's a great idea to start your job search in at least one of these sectors.
Do you know how to code?
If so, you could be in great demand within the sector.
Research has demonstrated that CEOs who can code get paid more than those who can't and enjoy an average
salary.
That's seven point three percent higher, the most in demand programming languages.
Employers look for when looking to hire for an escarole are html success.
JavaScript go Eskil and.
Even if you don't have technical skills, you can still find a role in the industry as only twenty two
point nine percent of all CEO vacancies advertised or for a technical role like CEO analyst.
Over seventy seven percent of employers looking to fill an CEO vacancy are seeking applicants with strong
non technical abilities such as CEOs, strategists, managers and content creators.
Another important thing to do when looking for an echo based role is to ensure your LinkedIn profile
is optimized, to do this, you should be using the terms SEO recruiters search for the most as this
will help potential employers find you.
Prospective employers will also consider you a better fit for their vacancy if your profile matches
the job criteria that they're looking for.
So what terms do employers search for on LinkedIn when they're looking to hire?
According to back Linko Dotcom, the top skills employers looking to fill in SEO vacancy search for
our manager, specialist, marketing analyst, content digital strategist, technical remote CRM Writer
Director S.R. Web PPC Intern, Executive Account Role Associate Expert, media head consultant and sales.
Make sure you include at least some of these terms when it comes to filling out your LinkedIn profile
or your profile on other job search or networking sites.
Finding work as a Facebook ads consultant.
If you know how to set up, optimize and manage Facebook ads and understand when and where to use the
different types of Facebook ad campaigns, you can build a career as a Facebook ad consultant whether
you want to work freelance or for a company.
If you can do well and can successfully generate leads, it's not uncommon to start charging upwards
of a thousand dollars a month per client.
So where should you start looking to land your first claim?
Sites like Upworthy, Dotcom and Guru.com are great places to look for vacancies or to advertise your
consulting services, especially when you're trying to land your first client and don't have much experience.
You should also try offering your services to businesses in your local area.
This works particularly well.
If you can build up a relationship first before you approach to ask if they need any help with their
online promotions.
Consider mining your existing personal relationships.
Is there anyone you know who has a business?
If so, just ask them if they need help getting more custom.
If they answer yes, offer to set up and run their Facebook ads marketing campaign for them.
And bingo, you just landed your first client.
It's a great idea to ask in your immediate circle when you first get going, as this can really help
with word of mouth too, which is an invaluable way to build your brand reputation if you're searching
for work as a Facebook as consultant.
Don't forget LinkedIn and of course, Facebook, as companies use both these sites to find Facebook
ad specialists who can help them boost their profile, make it clear that you have specific skills in
the relevant types of Facebook ads you'll be covering, such as dynamic ads, reach ads, carousel ads,
etc..
You should also set up a basic but professional looking website that clearly outlines the services you
offer, along with a well-written bio and a contact form.
Ensure your SEO and metadata are optimized and use tools like Mosed Dotcom to find the keywords people
use to search when they're looking for Facebook as consultants.
Of course, if you have the time and you want to drive more traffic to your ads, consult and website.
You could start a blog positioning yourself as a Facebook ads expert.
You can cross posts on your articles on social media, use them as content to increase your profile
and following their.
This is a great way to grow your network without having to spend double the amount of time creating
new social posts.
If you have content creation skills, you can offer your Facebook ad consultancy services as an add
on or the other way around as the two do go hand in hand.
Many people need help finding more customers and don't know how to use Facebook ads, but they often
also need great content for those ads.
That's a big part of converting clickthrough to customers.
Landing your first Instagram ads clean, if you're trying to build a career as a freelance Instagram
ad consultant or secure your first contract, the site itself is a great place to start your search.
Recent research discovered that content on Instagram generates 58 times more engagement per follower
than Facebook and one hundred and twenty times more engagement than Twitter.
Instagram is in the first platform people think of when it comes to networking, which means you won't
be fighting off the competition like on overstuffed sites such as LinkedIn.
Another bonus of using Instagram to reach out is that networking via the site comes off as more natural
than on other sites dedicated to networking.
On LinkedIn, people's inboxes are just flooded with the same generic internal messages, but when you
send a networking message on Insta, you immediately stand out if you want to capitalize on your Instagram
as a knowledge on Instagram.
There are some things you should do to ensure you land that first gig.
So No.
One polish up your profile before you reach out to anyone.
You need to ensure your Instagram account looks professional.
Ideally, it should also show that you're a real person with a real life and you display a little of
your natural personality.
When you connect with someone, they will often look at your profile first.
So this stuff's important.
Your bios should give some background info, including your current role interests and specialism,
keep most of your posts highly relevant to your professional persona.
Number two, hashtag everything, hashtag all your posts using multiple trending hashtags for your neach.
You can find what these are by using the Explorer page to monitor trending content or use filter results
from the drop down menu to pull up the keyword tool that will display the popularity of the hashtags
you went to.
Number three, follow the right people to maximize your networking opportunities on Instagram and therefore
up your chances of getting a job.
You need to be following influencers in your niche, but you should also be following the types of people
who might need your services, such as solo startups and small businesses.
Number four, stay up to date with industry news and trends, so follow industry leaders to find new
people to learn from and to connect with.
This will give you a handy talking points when it comes to conversing with clients or employers.
Number five, get stuck in don't be a lurker to get ahead on Instagram, you must get active and involved,
engage with the influencers, potential clients and employers by liking commenting and messaging.
Give your take on a hot conversation happening in the comments section.
Follow up on posts by sending relevant private messages and swipe up and reply to an Instagram story
with snappy responses that make people take notice.
If you do this regularly, you'll find you're starting conversations with all the right people, which
will help massively when it comes to finding your first client, as well as using Instagram to market
yourself as an Instagram as consultant, sites like Upworthy, dotcom and freelancer Dotcom frequently
post vacancies requiring Instagram marketers.
It's worth creating an account at one or two of these types of freelancing sites.
Even if you're looking for a more permanent role, as you can find many different types of positions
advertised.
Have a look at what employers are seeking when they advertise for Instagram ads, consultants then use
these phrases on your profile to describe your relevant skill set.
Stand out on freelance in job search sites, freelance sites like people per hour, dotcom and Fiverr.
Dotcom can be a great way to get your freelancing career off to a flying start, though at first the
amount you earn may be limited once you build up your experience and feedback so you can easily start
charging more as you'll be able to prove your abilities.
If you have an aptitude for your niche, be a copywriting SEO marketing with Facebook ads or anything
else.
It's relatively easy to just work your way up the ladder if you're willing to put in some work.
One of the plus points of using these types of freelance sites is that you can accept the jobs you want
when you want, particularly when your options expand as you receive better ratings.
If you don't want to complete a job, you don't have to agree to take the work or you can just avoid
pitching for it in the first place.
When you create your account, make sure you fully complete your profile and display samples of your
prior published work in your portfolio space.
Both Fiverr and people per hour offer the space to showcase your work and in slightly different ways.
People per hour has a defined portfolio section, while fiber offers you the chance to feature work
when you post gigs.
If you don't have prior work samples to display, consider creating some that show off what you can
do.
This is a little harder if you're not a copywriter or a web or graphic designer, as if you're a marketer
or a Facebook ads consultant.
You'll want to show off successful campaigns that you've already worked on.
If you've already had any experience working with Facebook ads, even for your own company, you can
take screenshots of your campaign statistics and just display them here to land your first job on people
per hour dotcom, you will need to pitch to potential customers who post jobs so they know you exist
and consider using you to complete the job.
Use the search function to find available jobs in your niche, then apply.
But read the employers listed specifications first so you can tailor your pitch to suit.
People per hour also offers an hourly gig feature which allows you to post tailor made packages of work
time that people can instantly purchase to use for certain jobs.
For instance, you could offer to complete a 500 word sales letter for 20 pounds, or you could post
an hourly gig that offers a logo design with three concepts and one revision for twenty five pounds
on five or things work slightly differently.
So the clients looking for freelancers do post jobs, which you can pitch for.
The bulk of your customers will come from people who purchase your posting gigs.
If you're a fiver seller, it's important to post as many different jobs as you can within your niche
or your niches so you can appear more frequently in the search results.
You also need to ensure you make your gig, copy graphics and work samples as professional and attractive
as possible.
You'll have a huge advantage on Fiverr if you can show you have satisfied customers.
So it's a good idea to start your gig fee off low to encourage more people to purchase and therefore
leave you feedback when you complete a job on people per hour or five.
Or if your customers happy with what you've done, always ask for feedback.
If they haven't left, you review reviews and customer testimonials are the key to building your business
and expanding your earning power on sites like Fiverr and people per hour.
If you want a more permanent role or don't want to go down the freelance route.
Monster Dotcom is a CV search site that focuses on your skill set and experience.
You can find freelance jobs on monster dotcom, but the emphasis is on permanent remote working or temporary
contract jobs rather than the one off gigs to stand out on job search websites such as Monster Dotcom,
you need to ensure your CV and profile are the best they can be.
Lyster relevant skills on your profile, as well as any qualifications and experience you have gained
in your industry.
Employers on Monster Dotcom Walpole's Vacances, you can directly apply to using a CV that you've already
uploaded.
So to maximise your opportunity of finding work, plan to apply for suitable jobs regularly until you
build up a rota of regular clients.
Employers also use sites like Monster to search for suitable candidates.
And this is where keyword research can give you a competitive edge.
Use the search function to check out the types of jobs you would like to land and analyze a good selection
of as to see what skills are in demand and what words you can use to describe them.
If you have these skills, you can feature them on your monster profile and CV.
Using the terminology employers use to find candidates in your niche, polish up your resume and LinkedIn
profile.
Getting your CV right is super important when it comes to landing your first marketing job because as
a marketer you're supposed to be able to sell yourself.
So your resume must reflect this because these days many resumes are just scanned through an ETS, which
is an applicant tracking system.
You need to know how to pass this so you don't fall at the first obstacle.
The trick is to tailor your CV to each job you're applying for.
This doesn't mean you have to extensively rewrite your resume every time you reach out to a potential
employer, but you will maximise your opportunities if you just adjust your CV to reflect the precise
skills that your employer is searching for.
In fact, a study found that 36 percent of employers said that they would just auto reject a resume
if they didn't feel that it had been customized for the advertised position to tailor your CV to the
vacancy you're applying for.
First, read the job and thoroughly identify the marketing skills, requirements and experience the
employer is looking for.
If you possess these abilities or have the relevant experience, take the keywords they used in the
ad and incorporate them into your resume.
Applicant tracking systems.
Kraul resumes to check for the employer's indicated search specifics.
So by adjusting your CV this way, you'll be giving yourself a much better chance of making the cut
to optimize your CV or LinkedIn profile.
You should also check out LinkedIn profiles of people who already hold similar roles to see how they
describe their skills, background and experience.
You can then use this knowledge to help describe your own skill set to make yourself more relevant and
attractive to the right people.
Use bullet points on your CV under each of your past positions to demonstrate the different skills you've
used.
So if you can't meet a certain requirement but you know, the employer is looking for a specific skill
mentioned the closest alternative ability that you possess on a resume.
Optimize your content above the fold as this is what employers will see first, given that recruiters
typically only spend six seconds scanning the average resume.
You need to hit them hard from the off first.
Always make sure your header is eye catching and relevant to the role you're applying for.
Then create a short and snappy summary of your career and skillset.
This is your elevator pitch, which will quickly tell employers what you can bring to the table.
OK, here's an example of a good summary you could use on your LinkedIn profile or CV that would make
employers sit up and pay attention.
Digital marketer with over three years of experience in SEO content marketing boosted organic traffic
for blah blah blah by an average of two hundred percent and increase sales by 40 percent by overhauling
their content marketing strategy.
When you're creating a resume, go for chronological format that tells employers how you worked your
way to where you are now.
This is the format its systems favour the most, and it's also the cleanest, clearest and easiest to
understand.
Use power, words and action verbs on your CV and LinkedIn profile, not passive language.
Employers like words like boosted reduced one increased not corporate waffle like oversaw or managed.
Finally, make sure you've thoroughly proofread your CV or profile for some.
Spelling and grammar using spell check, if you need a little assistance, writers, tools like Romilly
can help.
Thanks for watching, guys.
So we hope you've enjoyed these tips on how to kickstart your digital marketing career for maximum success,
though it's important that you immediately start applying our advice to your first client.
Our passion is helping our students obtain the results they desire.
And we always strive to give every one of our students the latest, most helpful strategies for the
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