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I and a huge welcome to our guide to kick starting your career in digital marketing, digital marketing

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skills are massively in demand as a great many brands now need help with things like CEO, Facebook

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as Instagram ads, copywriting and content marketing.

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With the marketing knowledge you'll gain on this course, you'll be in a great position to go out and

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start getting your very first clients.

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All you need now is a good strategy for obtaining the elusive initial success as a digital marketer.

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And this video we've outlined the most effective actions you can take to secure your first paid digital

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marketing assignment.

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If you want to work as an SEO consultant, Facebook or Instagram ads, consultants, content creator,

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copywriter or in other related roles, whether you're seeking your first SEO gig, want to carve out

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a successful career as a Facebook ads consultant or just to get your foot in the door in media, if

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you follow our advice, you will quickly achieve rapid success in the lucrative field of digital marketing.

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Your first digital marketing job, digital marketing is a highly competitive sector, but don't let

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this discourage you.

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Marketing newbies land their first jobs in the industry every single day.

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It helps to have a specialism if you're looking to get hired for the first time by a marketing company

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or agency.

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So to find your niche, just try focusing on your passion.

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What do you enjoy doing and what do you do?

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Well, you could enjoy crafting authentic brands for independent health and wellness companies, helping

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tech startups grow, creating content marketing strategies for e-commerce, fashion stores or almost

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anything else.

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You can think of providing its niche enough so you can clearly position yourself as an expert.

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One other way to Nitsch down is to up skill in a role.

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Do you hold specific skills and technical skill, Facebook advertising or email marketing?

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If not, can you obtain them?

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Focusing on a specialism enables you to offer more than most digital marketers hunting for their first

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job.

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So you'll be in greater demand from employers.

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To get your first marketing gig, you may have to utilize the connections you've already made.

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Marketing is all about trust, but when you don't have any experience, often the only people who are

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willing to take a chance on you are the people that you already know.

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So reach out to your family, friends and anyone else you know, and just ask them if they need your

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skills.

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Cultivating professional relationships is incredibly important if you want to get ahead in marketing

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as they can lead to lucrative future opportunities as well as making use of your immediate circle,

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you should be reaching out continuously to try and expand your network to to win people's trust and

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therefore increase your marketing opportunities.

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You first need to build credibility.

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To do this, you need to start showing up publicly in as many places as you can.

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A great way to do this is by starting a blog about your industry or niche or a specific topic related

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to your skill set.

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If you can provide smart analysis, explainers or hot takes on a specific topic, your blog can act

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as a magnet for employers and customers as it will give them a way to review what you can offer.

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Another way of being visible publicly is to create a regular podcast or video series covering your niche

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if you're a copywriter.

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You could also consider getting an article to rank highly on Google.

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So it appears first in the search results.

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You could also do this with video or audio by optimizing your YouTube or other platforms, metadata

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and promoting your content on Twitter or Facebook or getting it mentioned on a site with many visitors.

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Lastly, don't forget, you will have to be proactive to break through in digital marketing.

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In fact, your ideal marketing job may not even exist until you created it.

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Sounds strange, but by taking the initiative and contacting companies to offer your skillset, you

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could land your first position without ever having had to respond to a job ad.

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If you want to make speculative applications, do your research on the company, hunt down the right

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person to reach out to, then pitch your skills by telling them what you can do for their brand.

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Maximize your media career.

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If you aspire to breaking into the media, there are many diverse roles you can take depending on your

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skill set passion and whether you want to work for yourself or for a company.

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From journalism to photography, blogging and videography, your options are plentiful, though it's

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best to pick one area to focus on so you can find a niche that will help you stand out.

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Networking and reputation are everything when it comes to carving out a successful media career.

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It's true what they say in media.

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You really are nothing without your audience.

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But how do you obtain a large following, receive many views for your viral videos, or get your work

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published in prestigious publications.

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If you want to go down the traditional route, you could consider applying for one of the many media

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internships advertised each year on sites like LinkedIn, internships, dotcom or Gap three 360 dotcom.

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Though you likely won't get paid an internship at a prestigious publication or brand can be an invaluable

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way of making the contacts you need and gaining valuable experience that will look impressive on your

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resume.

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Internship links can range from six weeks to a year or more, so you don't necessarily have to commit

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for an extensive period.

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So can you offer something extra like social media savvy or digital marketing skills?

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If so, you should mention this on your internship application as it's much more likely that you're

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going to stand out from all the other applicants.

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Alternatively, you might prefer going it alone, trying to build a successful blog or YouTube channel,

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develop your reputation as a motivational coach, or expand your portfolio as a photographer if you

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want to work for yourself in the media.

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There are many benefits, including being able to set your own rates, choosing the assignments you

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want to take and working when you want to.

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Remember, though, a freelance career, media can be lucrative in the end, but you will need to put

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in a lot of work initially.

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If you're struggling for viewers or readers, consider guest posting on a regular blog or asking a YouTube

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channel in your niche if they'd like to interview you or have you do a segment on a subject that their

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audience is interested in.

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Pitch your idea in a brief email, just clearly outlining the benefits for their audience, let them

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know exactly why they should host you and tell them what the readers or viewers will learn.

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This way you're offering real value rather than just piggybacking on the channel or blogs popularity

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by asking for free promotion for your book course or product if you want to break into media.

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It helps to get your name out there ideally mentioned on as many high authority websites as possible.

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It can be hard to do this when you're first starting out.

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So making use of sites that connect journalists with sources can be an excellent way to get free publicity.

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Try signing up to sites like Help a reporter out dotcom and apply to relevant postings where you can

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pitch to reporters who can post asking for expert input for an article or program.

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You could be an expert on almost any subject or even on multiple subjects from SEO to fashion, travel

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or tech, as there's a broad range of assignments posted every day.

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So help a reporter out.

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As great as not only does it have a huge user base of journalists, it gives you an opportunity to use

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some of the skills you already possess while you're building up your rep.

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Cutting through as a copywriter.

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So over the past decade, there's been a huge surge in demand for copywriters as more and more brands

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require well-written content to sell their products or services online.

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So SEO is a huge factor behind this increase and writers who have strong skills in this area will have

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a competitive edge.

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There are lots of different areas where copywriting skills are needed from more traditional roles like

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direct mail campaigns and script writing to online content positions such as Web editors, SEO copywriters

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and content managers.

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The online market is where the biggest demand and vacancies lies and is where you should focus your

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efforts to start with if you're looking to build a copywriting career.

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Expect to work hard, especially at first, you need to build up your portfolio, clients and reputation,

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particularly if you want to thrive as a successful freelance copywriter.

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So working for content mill sites such as Ilan's, Dotcom and people per hour can be a great way to

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do this, though at the beginning, pay won't be great.

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So don't forget blogging either, as you can use your blog to show off your skill set.

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But remember to post regularly as consistency is key.

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When applying for copywriting vacancies, if you're going in cold, ask if a company has any existing

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rules, take time to find out some extra details.

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First, this is important whether you're applying for a one off freelance gig or a regular ongoing contract

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position.

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EDS really appreciate the personal touch and you can easily find out the editorial department's contact

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details on the Web from their site, including the head of the department's name.

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This is who you should be sending your application to.

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Ninety nine percent of the time.

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If you can't find the information you need, just pick up the phone and ask who to send a speculative

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application to.

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It really will make a big difference when it comes to the company's impression of you.

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Always remember to include links to any published content you've worked on when you make your application,

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don't overstuff.

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If you have a lot of links, just select the most impressive sites your copy has appeared on.

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If you want to work for a company as opposed to going freelance, research the brand first before taking

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the plunge and applying follow them on social media, especially LinkedIn, Facebook and Twitter, and

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visit their website or blogs, you get a flavor of the content, style and tone they prefer.

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Twitter can be great for discovering new copywriting vacancies.

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Check out accounts like Right Job and Pro Blogger as they post freelance and remote working contract

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opportunities.

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Regularly succeeding as a freelance copywriter requires mastering some fundamentals.

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It goes without saying that your spelling and grammar should be impeccable, though if you do need a

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little extra help software like grammar, they can be a writer's best buddy.

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Before you send off any job application or CV for a copywriting job, check and check again to make

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sure that what you have written has been thoroughly proof read.

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If you skip this essential step, it's almost guaranteed your application won't even make it past the

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first stage.

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If you don't have much prior published work offers the right of free test p so the company can preview

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your ability.

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You only need to do this while you're building reputation portfolio and feedback's.

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And although you won't get paid for it, it's still a great way to just get your foot in the door.

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Consider focusing on a niche to maximize your demand, though, you can be a jack of all trades, if

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you pick a copywriting niche and build a reputation for producing great content within it, you'll not

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only be cutting out a lot of your competition, but you'll also be able to command a higher fee so your

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niche can be a topic that you're passionate about, like tech, a subject you know a lot about, such

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as real estate or something that you're qualified in like law or an area you have a lot of experience

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in, like marketing or SEO.

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Secure your first job, so a career in CEO is a great way to secure a well-paying job where your skill

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set will be continually in demand as the way we do business becomes a more digitally focused.

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Another good thing about working in the sector is that you don't need a degree for over sixty four percent

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of all vacancies advertised as employers are frequently looking for hands on experience.

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Instead, if you possess practical experience optimizing websites in the real world, emphasize this

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on your CV.

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So what skills do recruiters look for when they're looking to hire for an SEO career?

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The most popular skills sought after are marketing, content creation and search, as well as the ability

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to use SEO analytics data and tools, over 63 percent of all SEO jobs advertised look for candidates

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with experience using specific tools, the tools and highest demand or Google Analytics CRM or Google

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search console, moes RSS and screaming Frogh.

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When you're looking to get hired for an CEO position, you should be looking to develop at least some

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of these skills and you should try to gain experience working with the most popular tools.

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If you already have experience in these areas, make sure you highlight this when you're applying for

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a vacancy in the industries where you are most likely to get hired for an overall are advertising and

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marketing, staffing and outsourcing, Internet I.T., publishing and enterprise software.

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So it's a great idea to start your job search in at least one of these sectors.

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Do you know how to code?

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If so, you could be in great demand within the sector.

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Research has demonstrated that CEOs who can code get paid more than those who can't and enjoy an average

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salary.

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That's seven point three percent higher, the most in demand programming languages.

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Employers look for when looking to hire for an escarole are html success.

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JavaScript go Eskil and.

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Even if you don't have technical skills, you can still find a role in the industry as only twenty two

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point nine percent of all CEO vacancies advertised or for a technical role like CEO analyst.

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Over seventy seven percent of employers looking to fill an CEO vacancy are seeking applicants with strong

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non technical abilities such as CEOs, strategists, managers and content creators.

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Another important thing to do when looking for an echo based role is to ensure your LinkedIn profile

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is optimized, to do this, you should be using the terms SEO recruiters search for the most as this

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will help potential employers find you.

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Prospective employers will also consider you a better fit for their vacancy if your profile matches

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the job criteria that they're looking for.

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So what terms do employers search for on LinkedIn when they're looking to hire?

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According to back Linko Dotcom, the top skills employers looking to fill in SEO vacancy search for

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our manager, specialist, marketing analyst, content digital strategist, technical remote CRM Writer

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Director S.R. Web PPC Intern, Executive Account Role Associate Expert, media head consultant and sales.

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Make sure you include at least some of these terms when it comes to filling out your LinkedIn profile

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or your profile on other job search or networking sites.

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Finding work as a Facebook ads consultant.

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If you know how to set up, optimize and manage Facebook ads and understand when and where to use the

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different types of Facebook ad campaigns, you can build a career as a Facebook ad consultant whether

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you want to work freelance or for a company.

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If you can do well and can successfully generate leads, it's not uncommon to start charging upwards

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of a thousand dollars a month per client.

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So where should you start looking to land your first claim?

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Sites like Upworthy, Dotcom and Guru.com are great places to look for vacancies or to advertise your

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consulting services, especially when you're trying to land your first client and don't have much experience.

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You should also try offering your services to businesses in your local area.

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This works particularly well.

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If you can build up a relationship first before you approach to ask if they need any help with their

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online promotions.

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Consider mining your existing personal relationships.

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Is there anyone you know who has a business?

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If so, just ask them if they need help getting more custom.

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If they answer yes, offer to set up and run their Facebook ads marketing campaign for them.

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And bingo, you just landed your first client.

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It's a great idea to ask in your immediate circle when you first get going, as this can really help

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with word of mouth too, which is an invaluable way to build your brand reputation if you're searching

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for work as a Facebook as consultant.

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Don't forget LinkedIn and of course, Facebook, as companies use both these sites to find Facebook

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ad specialists who can help them boost their profile, make it clear that you have specific skills in

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the relevant types of Facebook ads you'll be covering, such as dynamic ads, reach ads, carousel ads,

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etc..

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You should also set up a basic but professional looking website that clearly outlines the services you

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offer, along with a well-written bio and a contact form.

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Ensure your SEO and metadata are optimized and use tools like Mosed Dotcom to find the keywords people

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use to search when they're looking for Facebook as consultants.

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Of course, if you have the time and you want to drive more traffic to your ads, consult and website.

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You could start a blog positioning yourself as a Facebook ads expert.

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You can cross posts on your articles on social media, use them as content to increase your profile

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and following their.

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This is a great way to grow your network without having to spend double the amount of time creating

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new social posts.

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If you have content creation skills, you can offer your Facebook ad consultancy services as an add

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on or the other way around as the two do go hand in hand.

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Many people need help finding more customers and don't know how to use Facebook ads, but they often

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also need great content for those ads.

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That's a big part of converting clickthrough to customers.

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Landing your first Instagram ads clean, if you're trying to build a career as a freelance Instagram

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ad consultant or secure your first contract, the site itself is a great place to start your search.

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Recent research discovered that content on Instagram generates 58 times more engagement per follower

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than Facebook and one hundred and twenty times more engagement than Twitter.

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Instagram is in the first platform people think of when it comes to networking, which means you won't

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be fighting off the competition like on overstuffed sites such as LinkedIn.

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Another bonus of using Instagram to reach out is that networking via the site comes off as more natural

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than on other sites dedicated to networking.

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On LinkedIn, people's inboxes are just flooded with the same generic internal messages, but when you

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send a networking message on Insta, you immediately stand out if you want to capitalize on your Instagram

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as a knowledge on Instagram.

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There are some things you should do to ensure you land that first gig.

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So No.

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One polish up your profile before you reach out to anyone.

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You need to ensure your Instagram account looks professional.

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Ideally, it should also show that you're a real person with a real life and you display a little of

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your natural personality.

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When you connect with someone, they will often look at your profile first.

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So this stuff's important.

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Your bios should give some background info, including your current role interests and specialism,

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keep most of your posts highly relevant to your professional persona.

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Number two, hashtag everything, hashtag all your posts using multiple trending hashtags for your neach.

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You can find what these are by using the Explorer page to monitor trending content or use filter results

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from the drop down menu to pull up the keyword tool that will display the popularity of the hashtags

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you went to.

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Number three, follow the right people to maximize your networking opportunities on Instagram and therefore

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up your chances of getting a job.

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You need to be following influencers in your niche, but you should also be following the types of people

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who might need your services, such as solo startups and small businesses.

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Number four, stay up to date with industry news and trends, so follow industry leaders to find new

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people to learn from and to connect with.

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This will give you a handy talking points when it comes to conversing with clients or employers.

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Number five, get stuck in don't be a lurker to get ahead on Instagram, you must get active and involved,

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engage with the influencers, potential clients and employers by liking commenting and messaging.

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Give your take on a hot conversation happening in the comments section.

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Follow up on posts by sending relevant private messages and swipe up and reply to an Instagram story

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with snappy responses that make people take notice.

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If you do this regularly, you'll find you're starting conversations with all the right people, which

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will help massively when it comes to finding your first client, as well as using Instagram to market

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yourself as an Instagram as consultant, sites like Upworthy, dotcom and freelancer Dotcom frequently

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post vacancies requiring Instagram marketers.

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It's worth creating an account at one or two of these types of freelancing sites.

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Even if you're looking for a more permanent role, as you can find many different types of positions

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advertised.

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Have a look at what employers are seeking when they advertise for Instagram ads, consultants then use

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these phrases on your profile to describe your relevant skill set.

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Stand out on freelance in job search sites, freelance sites like people per hour, dotcom and Fiverr.

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Dotcom can be a great way to get your freelancing career off to a flying start, though at first the

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amount you earn may be limited once you build up your experience and feedback so you can easily start

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charging more as you'll be able to prove your abilities.

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If you have an aptitude for your niche, be a copywriting SEO marketing with Facebook ads or anything

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else.

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It's relatively easy to just work your way up the ladder if you're willing to put in some work.

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One of the plus points of using these types of freelance sites is that you can accept the jobs you want

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when you want, particularly when your options expand as you receive better ratings.

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If you don't want to complete a job, you don't have to agree to take the work or you can just avoid

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pitching for it in the first place.

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When you create your account, make sure you fully complete your profile and display samples of your

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prior published work in your portfolio space.

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Both Fiverr and people per hour offer the space to showcase your work and in slightly different ways.

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People per hour has a defined portfolio section, while fiber offers you the chance to feature work

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when you post gigs.

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If you don't have prior work samples to display, consider creating some that show off what you can

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do.

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This is a little harder if you're not a copywriter or a web or graphic designer, as if you're a marketer

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or a Facebook ads consultant.

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You'll want to show off successful campaigns that you've already worked on.

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If you've already had any experience working with Facebook ads, even for your own company, you can

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take screenshots of your campaign statistics and just display them here to land your first job on people

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per hour dotcom, you will need to pitch to potential customers who post jobs so they know you exist

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and consider using you to complete the job.

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Use the search function to find available jobs in your niche, then apply.

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But read the employers listed specifications first so you can tailor your pitch to suit.

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People per hour also offers an hourly gig feature which allows you to post tailor made packages of work

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time that people can instantly purchase to use for certain jobs.

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For instance, you could offer to complete a 500 word sales letter for 20 pounds, or you could post

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an hourly gig that offers a logo design with three concepts and one revision for twenty five pounds

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on five or things work slightly differently.

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So the clients looking for freelancers do post jobs, which you can pitch for.

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The bulk of your customers will come from people who purchase your posting gigs.

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If you're a fiver seller, it's important to post as many different jobs as you can within your niche

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or your niches so you can appear more frequently in the search results.

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You also need to ensure you make your gig, copy graphics and work samples as professional and attractive

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as possible.

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You'll have a huge advantage on Fiverr if you can show you have satisfied customers.

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So it's a good idea to start your gig fee off low to encourage more people to purchase and therefore

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leave you feedback when you complete a job on people per hour or five.

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Or if your customers happy with what you've done, always ask for feedback.

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If they haven't left, you review reviews and customer testimonials are the key to building your business

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and expanding your earning power on sites like Fiverr and people per hour.

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If you want a more permanent role or don't want to go down the freelance route.

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Monster Dotcom is a CV search site that focuses on your skill set and experience.

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You can find freelance jobs on monster dotcom, but the emphasis is on permanent remote working or temporary

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contract jobs rather than the one off gigs to stand out on job search websites such as Monster Dotcom,

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you need to ensure your CV and profile are the best they can be.

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Lyster relevant skills on your profile, as well as any qualifications and experience you have gained

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in your industry.

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Employers on Monster Dotcom Walpole's Vacances, you can directly apply to using a CV that you've already

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uploaded.

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So to maximise your opportunity of finding work, plan to apply for suitable jobs regularly until you

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build up a rota of regular clients.

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Employers also use sites like Monster to search for suitable candidates.

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And this is where keyword research can give you a competitive edge.

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Use the search function to check out the types of jobs you would like to land and analyze a good selection

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of as to see what skills are in demand and what words you can use to describe them.

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If you have these skills, you can feature them on your monster profile and CV.

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Using the terminology employers use to find candidates in your niche, polish up your resume and LinkedIn

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profile.

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Getting your CV right is super important when it comes to landing your first marketing job because as

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a marketer you're supposed to be able to sell yourself.

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So your resume must reflect this because these days many resumes are just scanned through an ETS, which

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is an applicant tracking system.

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You need to know how to pass this so you don't fall at the first obstacle.

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The trick is to tailor your CV to each job you're applying for.

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This doesn't mean you have to extensively rewrite your resume every time you reach out to a potential

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employer, but you will maximise your opportunities if you just adjust your CV to reflect the precise

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skills that your employer is searching for.

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In fact, a study found that 36 percent of employers said that they would just auto reject a resume

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if they didn't feel that it had been customized for the advertised position to tailor your CV to the

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vacancy you're applying for.

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First, read the job and thoroughly identify the marketing skills, requirements and experience the

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employer is looking for.

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If you possess these abilities or have the relevant experience, take the keywords they used in the

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ad and incorporate them into your resume.

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Applicant tracking systems.

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Kraul resumes to check for the employer's indicated search specifics.

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So by adjusting your CV this way, you'll be giving yourself a much better chance of making the cut

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to optimize your CV or LinkedIn profile.

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You should also check out LinkedIn profiles of people who already hold similar roles to see how they

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describe their skills, background and experience.

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You can then use this knowledge to help describe your own skill set to make yourself more relevant and

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attractive to the right people.

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Use bullet points on your CV under each of your past positions to demonstrate the different skills you've

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used.

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So if you can't meet a certain requirement but you know, the employer is looking for a specific skill

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mentioned the closest alternative ability that you possess on a resume.

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Optimize your content above the fold as this is what employers will see first, given that recruiters

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typically only spend six seconds scanning the average resume.

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You need to hit them hard from the off first.

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Always make sure your header is eye catching and relevant to the role you're applying for.

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Then create a short and snappy summary of your career and skillset.

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This is your elevator pitch, which will quickly tell employers what you can bring to the table.

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OK, here's an example of a good summary you could use on your LinkedIn profile or CV that would make

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employers sit up and pay attention.

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Digital marketer with over three years of experience in SEO content marketing boosted organic traffic

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for blah blah blah by an average of two hundred percent and increase sales by 40 percent by overhauling

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their content marketing strategy.

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When you're creating a resume, go for chronological format that tells employers how you worked your

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way to where you are now.

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This is the format its systems favour the most, and it's also the cleanest, clearest and easiest to

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understand.

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Use power, words and action verbs on your CV and LinkedIn profile, not passive language.

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Employers like words like boosted reduced one increased not corporate waffle like oversaw or managed.

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Finally, make sure you've thoroughly proofread your CV or profile for some.

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Spelling and grammar using spell check, if you need a little assistance, writers, tools like Romilly

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can help.

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Thanks for watching, guys.

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So we hope you've enjoyed these tips on how to kickstart your digital marketing career for maximum success,

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though it's important that you immediately start applying our advice to your first client.

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Our passion is helping our students obtain the results they desire.

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And we always strive to give every one of our students the latest, most helpful strategies for the

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best value possible.

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If you feel we've achieved this with this video, could you be our hero and leave us an honest review?

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Taking this action would really mean everything to us, and we'll also ensure that we can help creating

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and producing even more great value content until next time.

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Stay prosperous.

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And thanks so much for watching.