Get ready to master Facebook ads and Facebook marketing. 1
Let's start with the essentials and let's make it fun firstly. If you don't have a Facebook business 2
page. 3
Go to www.facebook.com/pages/creation and get started with your business or brand 4
page. 5
You can set up your Facebook business page within a few minutes in an easy step by step process start 6
with your name and category. 7
Be sure to follow your address and contact information properly. 8
Make sure your cover stands out with an interesting video or a stunning picture attract your future 9
customers with a story and make sure to clearly state what your product or service is directly in your 10
Facebook business page. 11
Click on settings and connect your Facebook business page with your Instagram profile connecting your 12
Facebook business page with your Instagram profile allows you to use all the powers that both platforms 13
offer. 14
You'll get more detailed guidance on this throughout the course. 15
You can also jump ahead a few sections and watch the winning Facebook business page section in this 16
section. 17
You can watch my screen recordings while I do the full business page optimization process. 18
Secondly set up your Facebook business manager go to business Facebook dot com and set up your Facebook 19
business manage your account the Facebook business manager is the mother of all your business settings 20
inside the business manager. You will set up number one ads Manager, number 2 catalog feeds, number 21
3 Facebook pixel events, number 4 credit or debit card and number 5 a custom look alike. 22
Audience right after this video you'll be guided through a complete explanation of the Facebook business 23
manager settings including a detailed explanation of catalogs audiences and Facebook pixel with the 24
event's settings tool. Thirdly you need to understand that the core essence of your success is great 25
content combined with correct targeting and retargeting you need to know that Facebook loves engagement 26
shares are the most important followed by comments and then likes also. 27
Each person who gives you a life can easily be invited into your Facebook business page. 28
This way you can easily expand the number of your followers. 29
Why do most people fail with Facebook Messenger and Instagram ads because they either do not understand 30
a) the importance of the three new key metrics or b) they do not follow the three steps of a customer's 31
journey on social media. 32
Facebook has deployed three new key metrics. 33
Number one quality ranking. 34
Number two engagement rate ranking and number three conversion rate ranking quality ranking measures 35
the quality of your content compared to your competition's engagement rate ranking measures your ability 36
to engage your audience and conversion rate ranking measures your performance compared to your competition. 37
This simply means that engaging content with the right targeting and retargeting is an absolute must. 38
It also means that if you want to sell your products or get leads via your website and you've already 39
optimized for conversions that your website must be performing well and especially must be optimized 40
for mobiles and tablets. 41
This is how you decrease your costs and increase your profits. 42
Why is it so important to understand the customer's journey. 43
Well obviously you want to sell you want to make money and most importantly you want to profit. 44
Imagine you were meeting the woman of your dreams. 45
You want to make love to her marry her and live happily ever after. 46
The part where you live happily ever after is the conversion because conversion is the moment you have 47
reached your goal. 48
If you walk up to a woman you don't know and ask her to sleep with you or marry you. 49
She'll probably slap you in the face. 50
She has to first number one get to know you. 51
Number two build some trust. 52
And number three decide if she wants you or not. 53
It's the same with customers on social media. 54
Your potential customer needs to know about you trust you and then he'll happily spend money with you. 55
The customer's journey on social media is very similar to real life. 56
It is explained in three steps number one. 57
Awareness in the real world. 58
It would be giving you a leaflet with an invitation into a store. 59
Number two consideration in the real world. 60
Would be visiting the shop and trying the product. 61
Number three conversion in the real world it would be going to the cashier and paying for the product. 62
The first thing you need to do on social media is to reach people. 63
That is why you are using reach ads and brand awareness ads. 64
These ads are specifically designed to help you reach as many people as possible for as cheap as possible. 65
You can use videos pictures or picture gallery with good text links and contact details your targeting 66
activities are wider you mainly target for location interest income and age. 67
You basically just need to let people know you exist. 68
Secondly you need to engage people and make them consider you as the best option. 69
You have to create engaging galleries with strong call to actions create professional looking videos 70
and start chatting with your potential customers via messenger ads for lead generation you can use special 71
kinds of ads called Lead ads during this phase. 72
You can also create traffic ads. 73
This drives traffic to your Web site and gets the audience ready for retargeting via dynamic conversion 74
ads in this course. 75
You will learn how to drive traffic to your Web site create stunning videos and professional galleries 76
that bring massive engagement. 77
You will also know how to create messenger and lead generation ads with simple chat bots as a bonus. 78
You will get a complete video creation guide. 79
So if we go back to the woman of your dreams analogy remember she first needs to know you exist. 80
Number one you need to start talking to her. 81
Number two you go out with her. 82
Have fun together watch movies together. 83
You start texting each other Thirdly you ask her to become your wife and you marry her. 84
This is a successful conversion you've accomplished. 85
The third phase during the consideration phase you're targeting is more precise. 86
You can also use the power of custom and local leg audiences custom audiences are very powerful because 87
they can help you to retarget no one. 88
Visitors of your Web site. 89
Number two visitors of your Web site that have performed a desired action, for example, initiating the 90
checkout process. 91
Number three people engaging with your Facebook business page number for people engaging with your Instagram 92
profile. 93
Number five your customer list uploaded into Facebook 94
Business manager and number six, 95
People that have already been watching your videos you'll get much more about custom audiences throughout 96
the course lookalike audiences give you extra superb turbo super charging power. 97
Nobody knows more about us than our mother our wife and Facebook. 98
So it's very easy for Facebook to create an exact lookalike audience for you. 99
For example Facebook can create a very similar audience to people that have already been engaging with 100
your content purchasing from you or visiting your Web site because you've chosen the best Facebook ads 101
course on the Internet. 102
You'll know how to use the power of Facebook 103
Pixel events with custom audiences and lookalike audiences. You will be able to retarget people that 104
have for example initiated the checkout process but never finished the purchase you'll easily be able 105
to retarget them back with dynamic ads. 106
This leads us to the most important part conversion. 107
The third phase of the customer journey to master this phase you need to correctly set up your Facebook 108
pixel. 109
Most e-commerce and Web site platforms offer automated integration but most people fail to do a complete 110
setup. 111
They just think that copying the Facebook pixel code is enough but it's not. The most important thing 112
for you is to use the Facebook pixel event tool on Google Chrome. 113
You must use all the power of Facebook 114
Pixel gives you. You need to mark customer events like clicking on the contact button searching for a 115
product or location giving you a lead initiating checkout or adding payment information. 116
Without this setup it's just impossible to reach the best results. 117
That is why we'll spend 45 minutes just on correct Facebook pixel events setup. 118
Now you are ready for the province to roll into your bank account. 119
You can use the highest power of conversion as conversion. 120
Ads are special kinds of ads where Facebook Messenger and Instagram are trying their best to drive audiences 121
to your Web site that are more likely to buy your products or give you a lead for these ads. 122
You often have to retarget with custom and lookalike audiences. You mainly reach target your Web site 123
visitors and already engaged people from your Facebook business page and Instagram profile as every 124
business is different. 125
You can also test standard targeting based on age interests location and income. 126
With conversion rate ranking you truly need your Web site to be performing well. 127
That is why we're showing you in this course how to create an outstanding website on WordPress without 128
any coding. 129
The crown jewel of Facebook ads is dynamic ads also called catalog sales. 130
Dynamic ads by the most powerful retargeting tool that can transform all your biggest battles into great 131
victories they require automated synchronization with e-commerce platforms like Shopify and correct 132
pixel setup as well as catalog fees for standard websites. 133
They're available for e-commerce travel industry automotive and real estate businesses they help you 134
to retarget your Web site visitors dynamically according to content they've been looking at. 135
It can be a product offer or even a property. 136
They also help you to reach target people who have initiated but never finish the checkout payment process. 137
It looks like thousands of salesmen running to all your potential customers with personalized offers 138
every second every minute every hour every day 365 days a year. 139
And once you set them up you win. 140
They work for you day and night non-stop. 141
That's why we created a special section just about dynamic ads and catalogs we also give you a detailed 142
step by step to do list to help you set them up correctly. 143
So what else can help you succeed with Facebook ads. 144
While you need to understand the structure of Facebook ad creation the usage of budget optimization 145
and the power of automated placements budget optimization is key. 146
It allows you to create more ads and ads that within a campaign Facebook ads are well-structured and 147
easy to follow. 148
You always set up your campaign in three simple steps. 149
Number one a campaign objective helps you define your goal and budget. 150
We always recommend setting up a small budget of two to five dollars a day until your campaign is performing 151
well. 152
Number two ad set helps you to set up your targeting and retargeting options as well as placement of 153
your ads. 154
This way you can use all the powers of Facebook Messenger and Instagram you can push your ads on all 155
platforms simultaneously. 156
You can also use the power of automated placements. 157
Nowadays Facebook is publicly promising to deliver the best results with automated placements ad creation 158
is the moment you can show all your creative skills you can create a picture a carousel or a video with 159
compelling text and a link with a strong call to action. 160
When you create more ads inside one ads that within one campaign Facebook can test these ads for you 161
and help you in finding the one that is the best performing. 162
This will greatly increase your efficiency. 163
This is called budget optimization. 164
Facebook will choose for you the best performing ad to help you to increase your profits and decrease 165
your costs. 166
So this was the introduction. 167
Are you ready to master Facebook marketing and Facebook ads then you are in the right course. 168
Let's start directly with complete Facebook business manager and Facebook. 169
Pixel events setup please be our hero. 170
If you enjoyed this course please support it and leave an honest review. 171
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