My dear student, my beloved student, you are so fantastic, you are doing such a great progress. 1
So this is what we are going to master in this course in the controversial arts section for e-commerce. 2
I am showing this exactly. 3
And you will know how to do this. 4
How do use custom audiences, lookalike audiences and all the intelligence that Facebook, Instagram, 5
WhatsApp Messenger is giving to you? 6
And basically, this is a fantastic joke, but it's a complete automated tool. 7
So I will show you how to create custom audience look alike, audience, how to start with traditional 8
targeting. 9
But I would love to build very, very strong fundamentals with you because every beautiful house need 10
really strong foundations. 11
Of course, you're going to skip this video, you can jump directly to S.. 12
That is good for you. 13
If you need leads, you can go for lead at section if you need to, so you can go for conversion at 14
section. 15
But if you stay with me, I will now show you how to understand better business manager and at account 16
and the most important settings. 17
So you will get the much better understanding as well as how to use much better pixel connection to 18
be much more ready for I. 19
Oh as for team. 20
So let's dive deep in. 21
We start with chalk, but this is a really serious topic. 22
So first of all, let me remind you, we have fantastic mega mega resources for you. 23
So if you go to our resource center, let's say you would love to know more about digital marketing. 24
So go to this section and you can just list some 90 minutes to fantastic listening. 25
You can download it, use it any time. 26
So please feel free to use it. 27
It's a fantastic resource center. 28
We have also fantastic resources for Facebook ads and we have also fantastic resources for many, many 29
topics. 30
But right now, let's get started with Facebook business manager. 31
And basically this is really cool because it gives you more power, more efficiency. 32
And if you want to be professional or you want to step to the new level, this is something you need 33
to use. 34
So basically, it's a really good system. 35
And I need to give you some more information. 36
You can also download the complete guide from Facebook and basically to avoid all the confusion so you 37
don't use business suite, you need to use business manager. 38
I highly recommend to logout and to go to business dot Facebook com without the login. 39
Then you create account, so if you want to create account, you need to use your personal login to 40
Facebook. 41
So I will just now log in to Facebook. 42
And what will happen next, as you can see now, I am locked as me and there are many, many businesses, 43
but I will talk about this later. 44
But you need now to current account and you just feel your business and account name. 45
This should match the public name of your business, your name and your business email. 46
I did already this process. 47
So when I will do it, Facebook will tell me you have already done this and then you will be guided 48
how to do being set up for Facebook business manager. 49
So you need just to create your business manager account. 50
And then I will continue and explain a little bit more about business settings. 51
So you will be guided to add to your page, to add your account or to create new at the account and 52
you will be guided to set up your payment. 53
But I would love firstly to explain the Facebook business settings. 54
This is quite important. 55
And this is really, really important that you have this mega menu. 56
I will be talking a lot and is showing a lot and you have this at account settings, but please. 57
You can also expand menu. 58
This is fine, but what I am now talking is the business setting. 59
So this is the most starting point I am showing you correctly said that business manager. 60
So you need to understand that you have business settings, OK? 61
And this business setting is not at a council setting. 62
This is first very important. 63
Facebook business is a complete solution, including at the Cowen Business Page, Instagram page and 64
of course catalogs WhatsApp, everything. 65
So this is the first very important point. 66
So first of all, you can see that you can have something that's called. 67
Assets and you can see this can be bank. 68
This can be at the count. 69
This can be catalog, this can be Instagram. 70
This can be big. 71
So that's why it's called business settings. 72
So it's not just at the town itself and the second. 73
You have the possibility to add people to the business, so you just surround the e-mail and you can 74
also decide if this is employee access or. 75
Admin access, and so when you are. 76
Talking with a new client, a new business with him, you need to help him to set up a business manager 77
and you need him to enter your email address and to make your admin access. 78
You can also invite more people, as you can see. 79
So this is the starting point. 80
People that you have in business manager sitcom, the very important point is that she's so it means 81
that you can have more pages. 82
So this you can see this is remax prague 83
This is remarks next to prague. 84
And this is also a small branch next to Prague. 85
And you can easily at a page, you just paste. 86
Name or if you can find it, just the address. 87
So you just start writing and you can see I am a domain on this page so I can just add this page as 88
example. 89
And basically, you can see that each person you can decide if this person will have access to the page. 90
So you can see I have to be a domain to really manage the page and to take care of the page. 91
Then this is the most important at account, as you can see. 92
You can have and you must have at the Kown Inside Business Manager, and this is something very easy 93
to do. 94
So either you just ate your friend at the counter. 95
So your idea you can see easily the idea of your Entercom. 96
It's very easy to see it. 97
You can always see it very easily, as you can see. 98
So just copy paste. 99
Or just you just put the number or business manager that will allow you to request access to and at 100
the count, but you can also create new at the count. 101
So you just write the name. 102
You just decide about time zone. 103
It can be Europe, it can be U.S.A., it can be Africa, it can be Asia, Australia and Europe currency. 104
It can be USD. 105
It can be check from whatever is the best for you. 106
So this is the most important that the ethical and business space is inside. 107
Business manager. 108
And then, of course, you can decide more people to have the access to being ethical and then of course, 109
more. 110
What's important is Instagram account. 111
So. 112
As you can see. 113
You can easily assign partners, but this is not so important right now, the most important is that 114
you have Instagram account inside your business manager, so you just edit. 115
You just connect, it's the same as I show you how to connect when you create business speech. 116
So you need to know that in the settings in your business page, you connect your Instagram account 117
and also in the settings. 118
In the business manager, you need to connect your Instagram account and then what is no good got it's 119
WhatsApp account. 120
So basically you just Google WhatsApp for business. 121
You get the application to your mobile and you just look at your WhatsApp account. 122
Then what is really good is to understand that the sources and the more symbolic than I need to understand 123
are catalog's. 124
And as you can see, catalogs are really, really important, especially for e-commerce, but I am not 125
going to talk so much about the catalogs right now. 126
And the reason is that we have a complete dynamic at section where I explain the catalogs. 127
And also these days, if you are your solution, like Shopify, the catalog creation is automated. 128
So the e-commerce connection is automated, e-commerce is automated, and I am showing this in the dynamic. 129
So what I need you now just to know and remember to you can use the catalog, you can use dynamic ads, 130
dynamic retargeting, and I will explain and show more in the dynamic ad section. 131
I will show you the catalog in the end of this video, but I would love to avoid having a lot duplicated 132
content. 133
Big sales, this is probably the most important I need to talk about right now, so big sell is really, 134
really important and I am spending nearly two hours about the pixel events and custom conversions and 135
how to set up how to understand it. 136
But the way the many solutions like Shopify, you have everything automated, automated, connected 137
and very easy to use and all even set up are automated. 138
But I need you to understand this, and this is what I need to talk right now about. 139
So. 140
I will now click here. 141
This is called Business Tools, and I will just make this mega menu and this is basically everything 142
that you can use with business manager. 143
That's why I really like that you use it, because you can see you can have it smell. 144
But this is one of many, many, many functions because you can manage your business, you can advertise, 145
you can analyze and report, and you can, of course, create content. 146
And also you can use commerce manager. 147
That's now a lot automated, and I would highly recommend to use partner service like Shopify. 148
So basically, I need you to understand this, and I'm not going to show everything, because that would 149
make you a little bit confused and lost. 150
I'm going to show you what's the most important, what we are going to use. 151
So you understand how to use the most important, because many of these are really clear. 152
You need to go to ads manager. 153
to create ads 154
what I would love to talk a little bit more is ad accounts settings, because people they need 155
to understand that you have business settings. 156
This is what we did right now and then you have at account settings. 157
So at accounts I think I have prepared here and this basically is just your account. 158
So I will just refresh it at the account is your number, as you can see, so you can easily copy paste 159
if you need to add date into business manager. 160
But you also feel the information for invoicing. 161
You, of course, can add more pages, but you can leave this. 162
But this is important. 163
Facebook will never let you to do anything without payment. 164
So in the end account, this is this. 165
At account settings, as I have shown you, you need to set up payment, so you set up your debit card 166
or credit card. 167
You need to pay to Facebook. 168
You can set up your account spending limit. 169
So this is good, for example, if you are afraid that you forget about something or you shall not spend 170
some big amount of money, you can decide about your account limit so you don't go over your budget 171
every month. 172
Let's say you will simply start some ads and then you'll get busy. 173
You'll forget to check your budget. 174
This you can set up to be sure you do not overspend. 175
And then, of course, you can decide about notifications if you do not like to receive so many emails, 176
notifications, you can just decide by what you need to really remember is to set up your payments settings. 177
OK, and you don't do it here. 178
No, no, no, no, no. 179
The payments are things you go for at the council meetings or you just go to at a account settings. 180
I show it once more payments settings. 181
So this I can close. 182
And basically now what I would love to talk in this mega menu and what I believe what is really important 183
for the correct setup, for the correct understanding is something that we can call in this mega menu 184
events. 185
So basically, Facebook is not really thinking in the middle of Big Sur. 186
It's tingeing in the matter of months, of course, you are using Sur, but it's even smaller, so I 187
just click on it. 188
And basically, as you can see, Facebook is using something like aggregated you want measurement right 189
now because it's kind of protection from this new app updates, and you don't need to be afraid about 190
it so much. 191
Really. 192
No panic. 193
It's nothing really special. 194
What is important? 195
Facebook can like yours 18 months. 196
But I mean, you would really have to do a lot to have more than add events because if you want to 197
get leads, you go for leads. 198
If you want to sell, you go for Forté. 199
Add to cart view content. 200
But this all or the events and spending incredible amount of time and explanation. 201
So just now you understand you have events. 202
OK. 203
And then just everything is ready. 204
It's not really such a big issue. 205
And you have also a resource center, because Facebook is really trying the best, and I think it's 206
perfect, ready for this update. 207
So what I would love to talk is the most important and of course, you have events like you then complete 208
the registration. 209
If you go for leads or people click for contact or for e-commerce, it can be started. 210
Check out. 211
But right now, you just know that you have the events, OK, and that the most important for e-commerce 212
is purchase or add to cart and of course, for leads. 213
It's, of course, complete the registration or need I call it complete the registration, but also 214
the lead is fine. 215
Do not worry. 216
I in depth, really in depth, explain everything about the events. 217
So I'm not going to talk about it so much. 218
OK, and you can also start with this, but you don't need to be so afraid. 219
You need to proceed the verification of your domain. 220
This is good. 221
So you just add it into brand and safety, but right now I can just show it to you, but I will not 222
really have this as the key point. 223
OK, this is not so important right now, the domain verification is good that you can do that, I recommend 224
to do. 225
But right now I do not want so much to spend a lot of time about it, because what I would love to explain 226
is this. 227
This is the key point that you need to understand. 228
OK. 229
Domain verification is a bonus you can do, and I highly recommend to do it as the second step. 230
I am honestly sorry to just show it, but right now I need to understand this because this is the essence. 231
So I have prepared this again. 232
We have. 233
They set up and basically it's just something very, very clean. 234
Let's say you would need to use more pixels, create more pixel, understand more pixel. 235
So I would love to show that, of course, your goal to connect the data sources. 236
This is how you do it in two thousand twenty one twenty two, you go to connect the data sources. 237
And basically. 238
To collect a new data source, I won't have to choose a different example, let's say I want to choose 239
this data source. 240
This is inside the business manager. 241
So this is what I would love to show you. 242
I'm unnecessary. 243
I must remember to double check everything, so when I record for you, so this is a business manager 244
and you can see are like more resource center, so I won't use conlang datasource, so I just click 245
to wipe. 246
This is what we want to do. 247
So this is very, very important. 248
This way I create pixel. 249
So that's why it might be the most challenging now to set up the pixel, because you need to have a 250
business manager to do it completely and connect datasource. 251
Then you get started. 252
And now you can go for pixel. 253
And now you click to Connect, I show it once more in indeed events manager, a section, this is where 254
we are. 255
OK, so I show it once more. 256
You came to the events manager section. 257
You click connect the data sources, you click what you get started and you go for Big Sur and you connect. 258
And I want to name this digital marketing courses and I want to copy paste and this as an example. 259
OK, so I just copy paste. 260
And I would like to continue. 261
And now normally you can install code manually, so if you click here, you know, you just copy paste 262
the code, you just copy code. 263
And if you go to the like set up of website, you just copy paste, OK? 264
You just put it here. 265
But this is the setup that it's quite OK that you can do OK. 266
And then of course you can go and continue to turn on advance matching and continue. 267
OK, but let's go back. 268
Why, this is some basic setup, you can do the most easy for this, you used to call, but you are 269
very smart. 270
So this is not what you are going to do. 271
This is something you just know you can do it, that you copy paste the code, that you can do it. 272
But let's be smart. 273
Let's get ready for new updates. 274
Let's be more powerful. 275
Let's part more clever, more smart so you can use a partner, OK? 276
And then you can see if you have Shopify or you like Google Tech Manager, KGB, Magento, there are 277
so many solutions. 278
And now what I will do, I will go for a WordPress, I predict that you have WordPress or my Shopify, 279
so I just click WordPress and so I want to be smart. 280
I want to go advance matching and I want to go great measure more. 281
OK, so this is what I would love to do. 282
This is a very, very important to. 283
Do this, so right now I must click here. 284
As you can see. 285
And I must have set up. 286
The. 287
E-mail associated. 288
So this might also happen to you. 289
So I must write the e-mail. 290
So as you can see, it has been completely challenging sometimes for all of us. 291
So when you are preceding this, it can be even challenging for you and even for me. 292
So this is really important. 293
So let's do it once more. 294
I will just. 295
Renault. 296
And continual basis set up, so we go for Facebook, pixel Connect. 297
Use partner. 298
WordPress. 299
And now we are allowed to create access token, so as you can see this. 300
Business setting was not complete, so this is really important that when you set up the business information, 301
you also fail the business information. 302
So this doesn't have it and you must feel it and you must feel the email, as you can see, to use all 303
the powers of businessmen. 304
So one more important point is to feel business info and put your email. 305
Right now we can go back. 306
So we have the advance matching. 307
We have measure more of your customers and we can click to create access token necessarily really important. 308
This token to use a smart API. 309
So what I will do now, I watch, just copy and I will just open Trent's site and I will just pasted 310
here. 311
And now, as you can see, we have been talking this is really important. 312
And now you go to download the plugin. 313
OK, so it's very, very easy. 314
So what we do now, we will have to go to Dashboard Click plugins and select at new and continue. 315
Choose file that I will now download continue. 316
And I will have to activate it. 317
As you can see. 318
And I will have to stall and the idea so I will also save this. 319
And we will have just to enable this and continue. 320
And so basically now what we should do, we should double check that we have downloaded it. 321
And this might be a little bit challenge because. 322
We need to download a small. 323
So what we need to do right now is to download this, as you can see, I must click and download the 324
file. 325
OK, so this is really important. 326
I was thinking it downloads automatically, so I'm honestly sorry, but we have to click to download 327
the file knowing click to continue. 328
And we just continue and this is basically what we are going to do right now, so we are going to the 329
plug in section, OK? 330
You leave the page and we just go to. 331
Do you? 332
Upload. 333
Choose File. 334
And now, as you can see. 335
We have here. 336
Downloaded the plug plugin, I cannot see it on official Facebook pixel. 337
So what I need to do now and has automatically. 338
OK, so this just last issue, if this happens to your official Facebook picture, you need to 339
compress it back because the has the. 340
Automated. 341
Unzip, so I need to do it this way, it must be ready as official Facebook picks up and now this will 342
be correct. 343
So you need to zip it back if you are using map and now you just install it. 344
So this is really important to download it, and then if you have been using the Mac, you'll need to 345
zip it and then you just first seen this installation. 346
I know it's more easy, just copy paste, I understand, but really do this, please do it. 347
Please be smart. 348
So you first see this activate, plug in and know what we are going to do. 349
We are going to the settings. 350
Official Facebook pixel and now what I would love to do, I double check my pixel, so it's two to six 351
in the end. 352
This is correct. 353
And I copy paste this token. 354
This is what I would love to do to use the API power. 355
This will be really, really important. 356
And now it's saved and now, of course, we are. 357
OK, well, this I don't know how fast this will happen, I can go to the website, I can maybe they 358
need cash, but. 359
I think it shall be OK. 360
So. 361
It was sent to test traffic. 362
And now it shall be. 363
Sometimes it takes a few minutes, sometimes it can take a little bit time, but now you can see it 364
has been active and we have this API connection and this is so important that we have the API connection. 365
Events this I am spending a lot of time, nearly two hours to explain all the events and all the events, 366
conversions and custom conversions. 367
So this I have explained in depth, but this is basically what I wanted to show you. 368
And this also we will test a lot from but not right now. 369
It will be just duplicated content for you. 370
So this was what was the most important for me to show you how to use a full partner integration and 371
how to use the power of API. 372
So this is what we wanted to do, and I'm really happy to show it to you. 373
So just once more, if you go to the plug ins and to the settings. 374
As you can see. 375
So this is the most important part is the token, and this is basically what I wanted to share with 376
you, then I will talk more about all the events or the set ups. 377
You understand this mega menu that you can always expand and check everything you need. 378
And you understand that when you go to add account settings, you need to. 379
Set up your payment, as you can see, you need to set up your payment, but if you go to the business 380
settings, you need to set up your Compline business people that are connected to your business. 381
Your pages or your page, your account, your Instagram account. 382
And also we will talk more about Catalog's. 383
And of course, you can also set up payments here, but here you can edit. 384
But this is also possible. 385
But still, you need to have it also at the account. 386
This is the best solution that you set up the payments here and also in the account. 387
OK, and the last is really important that you feel all the information about your business or the information 388
about your e-mail and so Facebook can really trust you saw. 389
I hope you have enjoyed this window. 390
I'm honestly sorry I did struggle a little bit because I was showing everything or not so much developed 391
a business account. 392
But I think this was a really, really good because in the end, you can much better understand how 393
you can use the ad account and business manager and what challenges might come to you. 394
Right now, what we will be doing is still mainly using the Atzmon. 395
This is what we will be doing and this is basically a process of creating the ads 396
And basically, this is just creating the ad is quite OK, our explain everything about all these objectives. 397
Of course, engagement is hard being thing for customer lookalike audiences. 398
Conversion is heart beating for e-commerce to make really money and sales. 399
But right now, I am not going to really talk a lot about it because I'm showing the admiration really 400
in depth. 401
The only point I would love to mention is that you shall always use the campaign budget optimisation 402
if possible, and you can basically use this. 403
And you can just ride if you want to create some custom audience or what you can do. 404
You can always like. 405
Added this option, so as now in some countries, this is challenging, I am explaining along the custom 406
and look alike audiences, sometimes it's very useful if you edit so you can also activate this. 407
My experience is that you can do this and in 50, 60 percent, it can bring the benefit, but not really 408
always. 409
So I would really tested and create campaigns with this extra feature or without what you can also do. 410
You can of course, edit in locations. 411
That's very easy. 412
Let's say you would love to go for Perak. 413
It's quite easy to do to decide about locations, but you can also edit age, but it's not possible 414
in all countries, in all businesses. 415
And let's say you can also just ride, let's say, a real luxury. 416
So you can see immediately I can get some luxury real estate and I can click to suggestions to get more. 417
Like possibility's and I can see what is more money, we spend a lot of time in targeting retargeting. 418
So this is just the introduction that it's really easy. 419
The most easy is just right. 420
And then to see some suggestions. 421
But this all needs a lot of testing and I'm showing how to proceed at this thing in. 422
Lik e commerce section, traffic section, so I will leave this right now because we dive really deep 423
into all these questions. 424
Last I would love to really talk about is that you can, of course, delete the campaign and you can 425
also one you can also do you can duplicate, you can duplicate on the level of campaign. 426
You can duplicate on the level of ad set or on the level of it. 427
So if you are creating more or more ads in the campaign budget optimisation, the duplication becomes 428
really handy because then you create the ad and you can duplicate it easily. 429
But this everything I am explaining. 430
So right now I will not go deep because I never explain it in depth later on. 431
The last is. 432
To really show you what the audience sees, this is really important because this audience is something 433
you need to understand, because what you are going to do with me is to create custom audiences and 434
look alike audiences. 435
I am explaining it in depth in the course. 436
So now I will just show it, because you can work with the website. 437
You can use customer list. 438
You can use video views, instant experience attractions or different shopping reactions. 439
Reactions to Facebook page. 440
And this female, for example, use a lot, what is it you just click next? 441
And you simply say you need to. 442
Create custom audience and you say to Facebook, I want to create an audience that is engaging with 443
my post, with my content, with all my ads, and I want to go deep, let's say three, six, five or 444
14 days, 30 days, whatever. 445
Let's say like example, I will just call this Facebook three six five two thousand twenty one. 446
So I will create a custom audience so I can target all people that I can engage. 447
So this is the starting point to activate the intelligence of Facebook. 448
So this is what I am talking about. 449
When you have this special set up, you can engage people, you create fascinating galleries, you can 450
create something that is called custom audience from engagement. 451
And basically this is something we want to use and created. 452
So this will allow us to target people that are engaging with our Facebook business page and our content 453
and ads, but we want to create a local like audience. 454
So you want to tell Facebook, please find the most lookalike audience, the most potential customers, 455
because you know what? 456
People are interacting with my eyes, with my content, with my Galleries. 457
So please create the most predictable look audience and created in the Czech Republic. 458
But I can also tell Facebook I want to expand to, let's say, to Austria. 459
So I just choose another country. 460
This is easily possible. 461
And I just say xrayed the most predictable lookalike audience. 462
I can reach out new people and on Facebook every day, 24 hours a day, update this lookalike audience 463
and they discuss them audience and they'll be finding for us the most predictable people to give us 464
a lead to poor chase. 465
So that's why you'll need to start with the engagement with fascinating guy to use discovery to fascinate 466
people at least one week, two weeks, three weeks to get likes to get engagement. 467
And then you can switch to custom audiences and local like audiences and you just create the audience 468
and this river dive deep into audiences, into everything. 469
So right now, this is what I wanted to explain, because this was a very in-depth introduction and 470
I believe this is what we are going to do. 471
So in this way, you are much more closer to really, really get leads to really realize how to use 472
the power of events manager, a business manager, to know how to use everything correctly, how to 473
use all the features, 2021 22, how to use API to get more ready for updates and to sell more 474
to get more leads. 475
So I'm really happy for you. 476
Thank you for watching. 477
Please use these. 478
Please continue with me. 479
And I am so happy because you are so fantastic student and you will reach magnificent success.