My dear beloved student, now we are going to talk about engagement, engagement is the heart beating
essence of all your activities, and it's a very, very important for you because it's the heart beating,
a sense of everything you are trying to do.
No matter if you go for Facebook or Instagram, for WhatsApp, no matter what you try, stay out.
This is the hard beating.
So, like, basically engaging.
Needs to be every of your content, and if you go for this objective, you can, of course, boost your
posts, promote your page or get people to claim your offer, rise attendance for event.
But especially what you can do.
You can do more in one.
You can boost your post, you can promote your page, you can build your page, you can drive traffic.
You can get ready for retargeting because you can engage and then you can also retarget already engaged
people.
But what is the most important to understand?
It's simply the heart beating of Facebook, Instagram activities.
And basically this quality ranking and especially engagement rate ranking is very, very important for
you.
And it has some not just a positive result for one post or for one ad, but it is very important for
your complete at account.
So I am talking about this a lot.
And some students tell me.
But tell me you really put a lot of effort into this.
Yes.
Because it's really important.
And I like to put the energy into it and to help you with this.
It's so important and you need to really understand it.
And if you think about it more, it's not just about one ad or one post.
It's about the company's strategic approach.
So, for example, this is one of the accounts.
And of course, what you want to do, you want may be the most drive traffic, so get more leads, but
it's all connected together.
It's important to understand that engagement is a hard thing and it's all connected together.
And then, for example, this client, it's quite logical that what he wants the most is, of course,
to drive traffic, to really get more people on the website, get more leads on the website, get more
sales, get more traffic for real estate to sell faster or real estate to get more contracts.
This is quite logic.
And the same with e-commerce.
You want to sell more, you want to make more money.
And basically it's like one united essence.
So still, if you if you can engage you, you you boost everything.
And like even if you are creating many, many kinds of different ads, you know, for conversion, you
still need to engage people.
You'll still need simply to be interesting for people.
It's a very good sign.
So basically, even if you're running many, many campaigns and everything is doing well for you and
everything is really great for you, you need to really be efficient in all what you are doing.
And this means that you need to engage people.
You need to use galleries because.
It's just, for example, real estate, but it's connected to e-commerce, people are.
Like you to simply click on the gallery and they are used to the list in the gallery, the same, if
you have Instagram, you can use five, six or eight photos and people are used to click.
So I see more pictures.
This is something very natural.
And like this, this is what people really like to do, can be great to use for engagement activities,
because no matter what project you do, this is of course, real estate and it's, for example, perfect
for your estate.
But no matter what project you do, you can always great standing guard at.
And for example, real estate is a really great example.
People naturally like to go through the gallery and this is really great because when they like to do
it and they like to enjoy it, then naturally you get the engagement.
And then, of course, this is great for building page, empowering your rankings and also driving traffic.
It's all connected together and it's basically the most easy to do, the most easy to start with.
So I will guide you with everything of Korei.
Think it.
So it's very easy to do just, you probably know, to upload photo video.
This is the basics that even if you have never been, you can now watch me.
So I will be creating it.
And what I am going to do right now, which is I will grab these photos, of course, for Facebook.
I can use approximately 40 photos for Instagram, it's eight.
So I will create like really nice photo gallery because people love it.
And basically what they will be doing just it's very short text with call to action about the real estate.
So it's quite easy for you to create.
What's important is to always see what's the link.
This is very important that you put the link because people don't like to click on the link and they
like to get more information.
So if you have a real estate, if you have ecommerce, if you have conservancies surveys, this link
is very important.
And it's important that the text is not so long.
So you need people to had the possibility to read the text, have the possibility to click on the link,
had the possibility to call you and have the possibility to write you also to your email.
Of course, they can use messenger ads, but if they decide to write you to email, call, you visit
the website, you should give them as many options, as many opportunities to really get in touch with
you.
And basically what we are going to do, I just copied the text, saw the photos are uploaded.
So and to very, very important is for us, this first photo.
So the real estate broker is using.
As the first photo, the guitar, but to be honest, I am not sure if it is the best option to use the
guitar, so it might be nice and coffee, but people might like to see the general overview of the flat
itself.
So it's really a little bit challenge what to choose people off a lot when you have real estate to.
To see a kitchen, but this is not something I saw.
Yeah, it's not really as nice as Siavash.
So we will stick to this.
So you can also add some feelings you can add to the chicken.
So we just click and use the chicken.
This is easy.
And so now you just shattered.
And basically, it will appear in our Facebook business profile, I think it's really nice and this
is important, so people can directly click, people can call or write email, they can, of course,
contact us.
And it's very natural for people to click and to go through the gallery because this process on mobile,
on desktop, they they simply have reduced.
And this is very easy for us to create the engagement and also drive traffic.
And, of course, then when we get some likes to invite people to be part of our Facebook business page.
And Dennis, I told you, you can always use I did this red button that will open for you so you can
manage your ads.
But what I am recommending you is to use the Facebook business manager of this business Facebook column.
And this is what I am recommending to use business dot Facebook dot com.
And then, of course, inside business manager to have everything explanation and catalogs.
Facebook business page, Instagram page.
So this is like the most recommended solution.
But even if you don't have it, you just click here and you click to manage the app.
And what we may be doing right now, like you can use your ex manager and the demos, is a way to create
the ad just xrayed.
And you can imagine when you come to the customer journey, when you go from the Obamas to consideration
up to conversion, you can like see that the engagement is the heart of everything.
And basically, we just go for the engagement and we don't really need even the responses or Paige likes
because we know that we can always invite people.
So that's a very, very easy to do.
If they give us like let's say I will now give like.
And basically, if they give us, like sorcery, these are just so like profiles, so give me a second.
We can easily but very, very easily invite them to the page.
So these are just two people and they have been already invited.
So you just click here and invite the people.
It's very easy to do.
And basically, every page can like these are already invited, they are part of the page, but you
can invite them.
But right now I want to really push for the ad.
So what we are going to do, we have the engagement and we go for post engagement.
So this is the most efficient because you take everything, all the power and it's the hard beating
of Facebook post Facebook and Instagram audience network.
And also now Facebook is in integrating WhatsApp.
So you will be able to push for WhatsApp.
You will be able to have also WhatsApp business profile.
And it's all like one big social media machine.
So we will just call it just so how's.
OK, just whatever it is, all four plus one plus one, OK?
OK, and we can even use very, very tiny budget like one dollar.
And how.
So you're going to see we don't need any special budget, we just need a nice photo gallery and we just
click to continue.
And first, what do you want to do when you want to just use the audience so you can easily say the
audiences?
And I am showing how to create audiences, how to use Facebook insights, how to find more information
about your audiences, but to be more like educative.
Of course, you can always go for location.
And like with Facebook, you always just surround it.
So this is basically what you can do.
And when you click, you just click and then you can see we can also go I want to go maximum eight miles.
OK, so then is minimal, so we can also go this direction, then we MDH languages, you can go and
for real estate we can of course go for real estate, but also for investment, for home, family.
So we need to think what people are interested in and what I will do.
I will.
Mainly go also for engaged shoppers, and this is the reason is that this is more better for e-commerce
because these people are most likely to buy, to shop, to enjoy shopping, to have money, to be able
to purchase their products or to use your services.
So this engaged shopper, necessarily good kind of targeting.
And what you can also do if you really, for example, have the e-commerce, you can even say, I want
to narrow this audience.
I want to really target it must match.
So just.
Right.
Engage shoppers.
And this basically means that you really target just people that are able to spend money that are able
to give you the money.
And this is really quite a goat, like a natural match, especially if you are using the e-commerce.
I will now use it.
Also, I might put this a little bit more.
And this is good because now I will use the power of Facebook because I will be targeting people that
are able to give me money that I that are able to proceed, payment that I like to shop that enjoy shopping.
So this is a really good combination that if you want to sell, you want to consultation, you want
to find people that are able to proceed the payment.
And these people, they have already converted.
They have already used shop now in the past.
So they are most likely predictor, but they have money to be given to us.
So this is really new new function from Facebook and I think it's very useful to use it.
What I will do, I will save it is a new song, I will just name it.
Applause.
And so this way, I won't name it, or at least they are able to shop, they are able to purchase,
they are able to buy.
And I will just continue, because this is quite normal.
I'm just thinking, okay, prak age.
They like luxury living, real estate, family, but this engage shoppers.
This can really change a lot because I can find people that are more likely to be ready to buy, to
purchase and to be able to spend money.
So this I think it's a very good.
And I like to use the boss engagement.
This is OK for me because I know that people will click on the gallery, they enjoy the gallery, they
will like the gallery.
So this is what I will be doing.
Feature Skellig to continue.
And sometimes Facebook now is very, very afraid with all these politics, so I just click now to know
politics.
That's not my business and what we are going to do, we are just using existing post.
Of course, we can create the ad, but we just want to use what we have created.
So now we just click.
This is what we have created and we continue.
And it's too many photos for Instagram, so if you want to, like, push the gallery for Instagram,
you might use eight photos, but it's OK because it will still render some mention and it's OK for me
this way.
But you have to use a little bit less photos if you want to.
Also had this slight effect on Instagram, like eight photos is optimal.
I can also use the call to action button, send a message.
You can do it, but I don't want to do it.
And the reason why I don't want to do it, because I want people to click on the gallery and to really
go through the gallery, this is very important for us because then the engagement will be very cheap,
then the reach will be very high.
Then I will probably get a lot lot of traffic for this link and everything will be very cheap.
So this is a bond you're testing if you want to start like people off when they can write you.
So this is great to use.
Messenger adds.
I am also showing to you, but right now I will just focus on the gallery to get as many in get as much
engagement as possible.
And we just click to confirm, and I think this is perfect.
So this is an ideal starting point.
It's one of my best practices.
How you can boost Facebook for business, get traffic, build your page.
But what we are going to do, what's also very, very good.
And I'm pretty sure you already know it, I hope that you are using Facebook for business, Facebook,
managing a business manager and you know, you can open this mega menu and I believe into you that you
also know that you had the audiences.
I am always when I am trying my best to help you, I'm trying in different ads to push this through
you.
So you always need to know that you have custom audiences, you have local like audiences, and you
can create the audiences here.
And, you know, we already know you can target for age and you won't find people.
They are ready to purchase the video.
But the custom audience is more that people visited your website.
They have been watching your videos.
They have been anyway interactive with your Facebook page.
So what I will be doing is on our website and Facebook page, I will do it quicker because many, many
times I am showing it throughout my course.
So now I know, which is really quite good because it's my best practice to use this Facebook.
I would just call it Facebook Press three hundred sixty five an hour to screen the audience.
But we spend a lot, lot time with lookalike like audiences and we spend a lot of time with this.
So I'm not going to really cry in many, many audiences.
And basically, you can also create a look alike audience.
This is also perfect, maybe the best way for you to just click here and now if you go to actions,
you create a look alike audience and basically you can easily do this, which is go for Czech Republic.
I go just for this exact match as possible.
So Facebook will find the most predictable people that can really be those that are already interacting
with my Facebook business page, content ads, whatever I have been doing on Facebook, Facebook will
try to find a people that will be most look alike to people that already like my page, like my posts,
like my ads.
So I just crave the audience.
And I will also create this is also my best practice when I go for retargeting.
So I go for a website.
And basically, what I will be doing right now is go for website re targeting.
And I would just call the website fresh and we could bring the audience together.
This is connected to Facebook, makes me spend a lot of time with Facebook pics and what we are going
to do right now.
We have created the audience and we again create a look alike audience.
This will be absolutely perfect.
So you just go for a Czech Republic, but you can easily expand to more countries.
You can easily use it.
For example, you want to go from Europe to the USA or from India to USA or from Bali to Australia,
whatever.
You can create also special audiences for different places you want to expand your business for.
And basically, we just cried the audience, and this is I think, God, this is really great.
I want to continue with now with the ad itself.
So I go back to the ad Simonetta, and this is one of my very, very best practices.
So we just corradi act and we again go for the engagement and we use all the power of engagement of
different kinds of targeting options, custom audiences, lookalike audiences.
So we will name this target targeting.
And we will also go for a very, very small budget, even one and a half dollar is great, so you don't
really need to start with the big budget.
Even a small budget is really great and you really, really can just use very, very small budget.
This is very, very good.
You don't need to create any big budget starts.
And this is a great start.
So we just click to continue.
And what we are going to do right now, we are just going to click here.
So this is for custom audiences.
So just click inside this field and you have to wait a little bit.
Sundance and I will use all the power of look alike of Facebook engagement because this is a real state.
So if you have some e-commerce and you have some special sale action, you might go for five days,
for 10 days, or it just something quick and you just go for a quick retargeted thing.
But this is now like not e-commerce.
This is real estate.
So you can use even more.
So we will really go deep in time because we can really dig into it.
And basically we can use all the retargeting lookalike audiences.
And I think this is Scrilla, really best example on my best practices.
And you you might think that there is something better.
And of course, there are many great options with retargeting dynamic as many, many great options.
But to be absolutely honest, I was awarded with the Internet Efficiency Award for the best engagement
that was also driving great traffic, great sales, great leads.
It was four thousand leads in one year for breakout houses.
But disengagement is the heartbeat essence of all your Facebook activities and it's a very, very underestimated.
So you might think of why I am spending so much time, so much effort to really explain this.
And because this is very, very efficient and people they underestimated, they think they must really
find some very special technique.
But the best technique is still finding the best content, the best targeting, the best targeting.
And it's really great using the power of the engagement Facebook ads with the right content.
And this way, we was the look alike audiences use the retargeting for engagement, both Facebook,
Instagram and also website visits, and we have also the customer lists and what we are going to do.
It's great to use automatic placements, but sometimes if you need just to push for Instagram or for
like a desktop, if you have e-commerce, it's OK, but it's really working well.
And Facebook is promising that it will deliver for you the best results.
And I must admit now it's a really great tool.
And basically this is everything.
We just select the past.
And we just click to continue.
And I think this is a really, really great, great, great, great tool, and it's very easy to do.
It's very easy to start with.
It's very easy to do it when you need to really get more drive to your Facebook for business.
You need to build more traffic to let people know that you are existing to help them to become your
clients.
So this is a very, very important because this power of the engagement is very, very good for you.
And you're going to see like when you go for the last months when the engagement is growing, it has
the positive results like globally also for the performance of the Lincoln Lakes and of course, impressions.
But for example, the owner, he really wants to have traffic and he's really interested in traffic.
So we are mainly using the traffic ads.
But the engagement is simply the heart, the essence of everything.
And if you can create the engagement, you can also drive traffic.
You can sell more, you can get more clients.
So I wanted to talk about this because I am absolutely sure it's very important to use the power of
engagement, to use, of course, the targeting and also to be able to narrow the audiences.
But the most important is to understand that this is the heart beating of Facebook marketing Facebook
ads.
So thank you for watching.
I am really excited to share this with you because I am sure it can help you greatly.
So please use the power of engagement.
Please reach a great success.
Please be happy, please reach success and please be the lion of Facebook marketing, be the Lion of
Facebook ads and be the one who always is ready to win.