My dearest to them, welcome to this very, very important section, this section is so important,
even it seems that it's for complete beginners, but it doesn't matter if you are a complete beginner,
if you have been reading the ads or if you feel like professional, this is something that's the heart
beating essence of all your success.
And we are going to look into some very important examples how the content.
Right, content like fascinating gallery, great, fascinating video are important in connection with
the right targeting and also with the right use of custom and look alike audiences.
OK, it's not about conversion ads.
It's not about lead generation ads.
It's basically not about direct business.
This is true.
But the issue is, even if you want to sell, you need to invest 10 to 20 percent of your budget to
engagement to have more powerful custom audiences, to look like audiences and to be able to use the
power of engagement.
And still Google, Facebook, they all care so much about the quality of your ads, quality of your
content.
So it's very, very important to focus on this and also with this new quality rankings or engagement
rankings score and also conversion rate to ranking.
This all comes together.
So this is the basic understanding and basically it's touching everything you will be doing in your
Facebook business, in your Instagram business.
So this section is very, very useful.
So please do not underestimate the police.
Use it.
Please use the power of correct great content, use the power of engagement, because this is a very,
very important for you and I wish you great success.
Enjoy this section and you are ready to be the best master ever.