Hey, guys, welcome, welcome, welcome to this section.
I'm so excited to share this with you.
We're going now to look at some of the best practices for.
Using the power of Facebook ads, Facebook marketing and especially Facebook targeting marketing, I
have prepared for you real case study so you can see it and watch it.
And also for the beginning, I have prepared for you this is quite.
Really big real estate Remax in Perak, it's called.
Like remakes are far and people really know it a lot in Perak, and it's one of the best practices I
wanted to show you.
It's from twenty two days.
You know, you can see quite the massive growth of the video.
Obviously, in CLECs engagement, a little bit dropped down for reach.
But the most important that we are driving traffic and getting engagement and getting video views and
that the Cosper is out is dramatically going down.
So basically, I wanted just to share with you, this is surrounding absolutely perfect, this is perfect.
Just this compares what's my best experience is, as you can see, we have like results for landing
page for engagement, allowing clicks, engagement to reach video views, engagement.
And of course, we had this dynamic retargeting that's so important to them showing.
How is it really important to.
Use the power of catalog's, that it's all automated, that they recommend highly, and if you don't
really check it, be sure that you really use this power because it's incredibly powerful to use these
catalogues and this dynamic adds.
So this is what I wanted to share with as a first, that it's really useful to combine the campaigns.
As we talk about that, we have this rich engagement, direct video of yours and even conversions or
catalog sales, this dynamic we're targeting.
So it's really extremely useful that you combine it and you really combine and the way that you use
just a small, tiny budget.
I am using for each campaign like two dollars a day, and this is really perfect, this combination
that you combine the scores and you create small campaigns with a small budget and you spend every day
approximately two dollars, that's working absolutely amazingly.
But right now, what we are going to do and what's the aim of this section and this lesson, I have
the secondary Max Kalayaan and this is like a small starting Remax.
And now we have just one campaign.
We did have some good campaigns for real estate.
But the goal is this is like to promote we can say this lady, because she did some exceptional sales
and we want to get some leads and we want to get some traffic to the website.
That's a landing page.
You know, the goal of this landing page is to get leads.
And it's done the way that it's offered to people that they get the evaluation of their real estate
for free so they they can feel this lead form.
And our goal is to.
Drive traffic to this page that was created using Imada, and what we are going to do now is we are
going to talk how we can do it.
So we will be basically driving the traffic.
So we will get in this consideration phase and we want to drive traffic.
So as soon I know I'm also already showing in this section that you need to prepare like some of the
nice pictures.
And maybe even a banner, of course, Facebook is not so happy when there is some text, but it's sometimes
OK and it's working well.
But we have also this database of clients with phone numbers and first of all, what we are going to
do, we are going to think more about the audiences.
And to think about it, first of all, you probably already all of your.
Have your picks, so that's when you have spent quite a lot of time on your side of this big that you're
going to set it up.
You know, it's quite easy to do it.
And you can either connect with.
Many, many platforms, or you can just copy paste the code, you need to be sure that you have this
active.
And also, as we talk about, we also need always to take control of these events, so that's why I'm
always advising that your.
For example, writing the website, and you simply can set it up in Google Chrome, I'm now.
Doing kids in Safari, so you need to do it in Google Chrome.
You need this events to set that I was already showing.
So please be sure also to set up the events.
So using the.
Even set up to it's very easy to do it and you can do it without coding.
But right now, what's our goal is to work with the audiences.
This is the first point we want to do and we want to really think about it, how we can be more efficient.
So, first of all, as you might see, we have some already ready made, ready made.
That we have created, you know, so it's quite tested, some of it is working correlate greatly, for
example.
This is quite a good target.
Think covering the location, age and also the interests.
And we have quite use it.
But what we want to do, we want to work more with our audiences.
So first of all, we want to correct the audience, custom audience, and let's call the website traffic.
OK, so once again, you want to create the custom audience for website traffic, OK?
And let's say you go 21 days back, OK, and then I just go into exile when the one is on track.
This is what you want to do at first.
It's quite the small project.
So you just need to get all people that we catched into the picture.
So we just create the audience.
Then, of course, we can also create the ad or find similar people using the Facebook tool, as you
can see.
But the second point, what we want to do, it's now populating it's the custom audience on like Facebook
page.
This is the second we really want to do.
So we just choose the correct page.
This is important, but I could also use another page, but.
This is whether you keep OK and reach this Facebook page 365.
OK, so everything I want to go for or the interaction or engagements, because it's quite a small project
and I want to go back to all people and really I want to touch them this way.
And I cried the audience so I can basically retarget the people from Facebook page, whatever.
Interaction, I can retarget people from the outside, but what I want to also create is the audience,
you know, customer audience as I have the customer list from the client.
This is what I want to do.
I have this file.
OK, and I just want to use it.
I want to just upload it.
Is this CSB?
It's just, as you can see, names and names and the phone numbers.
Unfortunately, it's not possible to get more information.
And I just uploaded.
So this is very important for us that we use this data base, the phone numbers usually work really
well.
The origin is directly from customers.
And I just can't exactly of that his poll numbers either, so I can understand what is it I can go next
and you can see.
This is the name, so it's a first name.
This is the second name or last name.
OK.
And we do not have this and this is good.
This is a good sign for us.
The phone number.
So we can see this is a first name.
This is a last name and this is the phone number.
It would be, of course, good if we get Street's three numbers there.
But unfortunately, Kalayaan cannot provide it.
And then this is the most important that we have the phone numbers and we just upload and create it.
It it will take some time, so we will be just applauding this, you know, and you can see it has been
applauding well.
And here we can go the consideration, because if I can match these people that have already been our
clients, you know, so we can create a look alike audience.
I will not want to go for three percentage.
You can decide up to 10 percent.
And what we need now is to go for the best Barack or in the Czech Republic.
And it might be like one percentage.
I like one person, which is fine, and it would be great.
So I estimated the age I would go for every percentage, I think it's OK.
Because then I will have to spend more time getting four Perak.
So this has been already clients, so it's quite predictable, the look alike audience will be very,
very similar, very useful.
So I just it.
So this is for us very, very important.
This is still popular?
I think so.
Do not worry about it.
It can take sometimes one day.
Yvonne, this Footplate thing.
So don't worry, it's just populating the audience, you know, so the Facebook needs to really find
the people.
So this is very important that we can work with website traffic, we can work with Facebook page engagement
or any interaction.
We can work with database of phone numbers and we can work with a lookalike audience for phone numbers.
But of course, I can do the same for website traffic.
I can do the same for Facebook page.
That might be really interesting to look alike.
Or the MS.
You know, for a Facebook page or for Facebook pics.
That would be really great, but right now this is really starting projects, so we will not use this.
But still you can see that we can work with quite a great retargeting and targeting options.
So this is the most important.
I want to show you.
And now when you go and when you want to create the act, OK, so I want to create the ad, I want to
create the ad.
I want to drive the traffic here.
So what I also did, I prepared some copywriting to show you.
And basically, it's based on this free evaluation, but I had like.
Created the cockpit in English for the satisfaction of our clients is always for us.
The most important and then we have some like.
Great recommendation from the client call now email us so they can just grab the phone and call, so
you have also to call to action.
So this is important that we do not just drive the traffic, but we also let people directly call us
directly.
Right.
As we use the social proof and of course, some more call to action.
So basically, this is our preparation and what we are now going to do when we.
Cried the at enemy go for this traffic.
OK, we just call it the name of the lightning, OK?
This is perfect for us.
And what we want to do when we cried and we want to, of course, drive the traffic to the website.
And we have like the saved audience.
This is working quite well.
But what we want to do.
When we created this for this audiences.
We can.
Also.
Krait.
Some of the more and this is that we can also add the custom audiences, so this is what I was showing
you, the people that already know about your business on Facebook, you can use sources such as customer
files, engagement on Facebook, website traffic or application activity.
So this is what we want to do.
That we want to use the power of targeting different options of targeting.
But we want to also use the custom audiences, as you can see, it's already populating a little bit.
I really want to work with that.
OK, so this is our goal to use as a custom audiences.
So this is what we are going to do, that we are going to add being custom audiences to use all the
power.
Of.
Or the.
Information we have available, so basically you can see we have this.
Database phone numbers, we have lookalike audiences, we have engagement.
We have website traffic.
And of course, we have this.
Targeting for place.
But we want to do it more, more like a smart way.
We don't want to mix it all because then we cannot really evaluate the power of these groups.
So we're going now to remove it.
I'm just showing you that you can use it.
It's OK.
I'm fine with it, but I want to do it the way that we korei like this targeting itself so we can evaluate
this targeting and then we can evaluate different kinds of audiences we have created.
So this is our goal to proceed this way, to create the ad this way.
So it basically mean it's a little bit more work for us, but it basically means that when we create
the act, we will also create a special ads for these audiences.
So it means that I have this audience and I want to create the ad chance for this audience.
So it means that I can much better.
Much better evaluated and cried the act.
So this is what you want to do when you go to the.
Actions you want to create the act also for these groups.
So just like xrayed the act and you also follow the same.
But as you can see, you again, click for traffic.
You can have a split test if you need and traffic will win the numbers and they basically go for 50
crowns.
And we'd just like to continue.
So this is what you want to do that we want to always walk this way.
So I have a customer, unless I have the database and I want to evaluate each of the audiences, as
you can see.
So this is my standard targeting that I am using.
And this is something that we can call for database phone numbers, and it's important that I can divide
the audiences.
OK, so this is a small project, so I can, like, do it, that I place it here.
It's OK for me that I use all the power for database for look for Facebook three six five four website
traffic.
But I want to divide the standard targeting that I am using with different retargeting options.
And as you can see, you can also divide into more if you want.
So this is important that you can more efficiently evaluate the different audiences.
So I hope this is clear.
Basically, what I am telling you do not makes the standard targeting with targeting by the divided
police.
And now what we're going to do, we are going to create the ads.
So basically what we are now going to do, we go for you can choose a landing page views or link clicks.
What suits you better?
I have a little bit better experience winning colleagues, but if you want to be sure that the people
will, like, stand on your page, they will land.
You can use this as a landing page views.
But my experience is that the link links are working a little bit better for driving the traffic.
And then of course, it depends how great is your page done and how you can keep them.
So now we just continue and this is quite important that we want to use, you can, of course, use
the existing force, but we want to create the act.
You can also create the instance experience, this is for some bigger corporations that you really get
great graphic and video, but for the small projects that you will be probably doing, the singer image
or a video is the best.
My experience is that the best is to use this single image and to use it six times.
This is a very, very important when you create the media, when you want to use the media, you can,
of course, use it from your account, even from Facebook stock or from page.
But what I want to do, I want to upload to ready-Made pictures.
So this is what I want to do.
I want to just use these pictures, I was asking the client to really give me six pictures.
So right now, what we are going to do, as you can see, these pictures are great prepared, you know,
so they are like in the square format that they recommend to be you click to continue and you can see
and Facebook is able to create six X.
And this is a very, very important for us, because then the Facebook can test this six at.
As you can see, this is a very, very important for us to have six pictures and a single image, OK,
and the best platform to go for, I recommend.
And what we want to do, we want to base, of course, the page, so we go for the page itself.
And of course, we want to.
Use the display link as much as we want to remember that people relax a bit.
OK, don't see that.
And of course, the call to action there and more is quite correct, and you can see that quite the
many, many, many, many.
Options so we can go forward, get offered, that might be great, but I would just keep it simple,
lend more.
So now what we need to work more is with the copywriting, so.
We will use all these pictures and Facebook will pass them automatically, so you don't need to do anything,
the Facebook will do it for you.
And he will, of course, also be able to work with all the formats.
And that's what is important.
This square format that I think is really great.
And what we need now is to start working with the copyright thing.
So I just copy what I have prepared, you know, so.
This is quite a great seeing that the satisfaction of the clients.
And then I need also to work with the headline, so you need the evaluation for free, so I just put
the headline.
And I can immediately see it.
And I want to also use it for some short text for description of what the headline.
This is, of course, optional.
And what I like about it when you see it, that people will be able to see it in different ways.
And this this is this is this is really great that, like, there will be different formats and the
Facebook will all take care of it.
That I like very much, as you can see, that really great options and the Facebook itself is able to
use as many options automatically for you.
And especially what I refer to very much is the situation that the Facebook will do this automatically.
But this is something I prefer and I recommend to do this I believe is great that Facebook can offer
this for you.
And as you can see, Facebook can also test for you or the pictures.
That I think it's magnificent that Facebook can do this for you.
We have the headline.
We had the description.
I also have more like copy writing ready so I can use it.
You can also turn it into video, but I don't recommend I read my best experience is to use this kind
of targeting with a single image, with six images that you can upload into Facebook.
And basically in this, I recommend to do this, I recommend to use it, because this is magnificently
marking.
And I just click to confirm.
Then, of course, I have.
To do this.
I was all I need to name this, well, retargeting.
OK, just give me a second.
I have to name this while also here.
So this is quite the important.
And we also name it.
Well, hang it up.
And here you can see it has been already published and it's already in the review.
Just Shell.
Correct, the budget for its.
This is what I shall do.
So we invest approximately eight dollars and you can see the Facebook has created all the ads for all
these formats automatically, and soon the Facebook will be delivering.
I also always recommend to connect the Instagram account and forget that this Kalayaan.
Don't use it.
Doesn't want to provide it to me.
I was asking a few times, but if you can please always scanning the Instagram account, even if it
is not really activated, Facebook will try to push it, thought Instagram and I use all the platforms.
So this is something that's great.
And also I have to continue this for this completely retargeting.
So it's not really.
Confortable, I agree with you that you have to do this more times, that you have to create the ads
once again, but I highly recommend to divide it and don't be lazy and really created the way that you
divide the retargeted.
I think it's much better when you know how your targeting is working.
And basically, we again at the media, so we at the images.
We have already uploaded so you can just click to continue.
And we, again, just copy the page.
We again work with the display link next to you that we can also build the parameter for campaign source
for campaign Amedeo.
It is good when you have some big projects, but we don't really need it now, but you can do it if
you have some bigger projects I recommend using.
And then again, what we are going to do, we're going to use this text so we can test another copy
writing that we have ready.
And we can use again the headline.
OK, it's extra jaw, but I believe it's really worth the effort to know the direct targeting Chamas
and lookalike audiences channels.
It's not so much work when you get into radio.
And then again, you just have activated your picks and you are confirming.
And basically now when it will be publishing, we will have two campaigns, which is of a little bit
corrected the naming.
On the campaign.
And I have a chastity budget amendment.
It's now in the process of publishing, so I will be able to adjust this exactly the moment it will
be published.
So now I can work with the.
So I called
also standing by in the budget.
And basically, you can see it's a game.
The.
They saw this kinds of targeting again, and you can see that we have on this already and Facebook will
do this ultimately compliance.
So we just published, and that's all.
And as you can see now, we have in the process of review traffic and targeting and now it's active.
So now what will happen is that Facebook will be posting these images, what people are clicking demos
and will try to push the traffic to our page.
So you can get Bill needs.
So I believe that this will be very, very useful for you and would you like it very much?
So review and publish, sometimes when you look at something, the Facebook will be asking you to review
again and sometimes you need to check with your updated budget has been saved.
So I have to publish to have it all correct, so last point I would love to share with you is this remix
of is so great.
You can see in brackets absolutely No.
One.
And what they are doing, the only really great is discrediting the content and articles, you know,
really showing people that they know how to sell and they know how to take care of the clients.
So what we are now going to do, we are going to get even more Lincoln takes and use different powers
of retargeting.
So, again, our goal is now to go to the audiences.
This is our call and we will be basically creating the audiences again.
And I will create the custom audience for complete website traffic.
One hundred and two days, as you can see, all website visitors.
This is what they want.
So what I want to know today is this is important for me to use this and to create this audience.
And that will also Creigh de lookalike, because I believe that I can also xrayed from this Anarkali
audience.
So I want to use the source.
Let's say I go for product or I need to go for Czech Republic.
OK.
And I just.
Use the other sources and I want to go for this website.
That, I believe, can be quite great.
So basically, I will just use this, so I cried the audience.
And what I will do now, I will also create what we call this Instagram business profile and Facebook
page.
And we again crave a look alike audience for Instagram, for Facebook and for a website.
And it's now populating, of course, it can take even one day.
That's my experience, but it doesn't matter so much, so it will start step by step.
So I just really want to create this massive retargeting and marketing saw.
First of all, I want to promote auction.
So this is one of the great articles.
So I want to promote our primary target.
OK, I will just use this.
Audiences, so I will just click for it and I will use these all powers of audiences.
As you can see, and also this is the second website ourselves.
And what I'm going to do, you can see we have the websites, we have the Facebook, Instagram power
and look alike audiences for website, for Facebook, for Instagram.
So I just say this audience, if I need.
So but basically, this is all I need, so I save it as a target for target maximum.
So I just really want to go for maximum rate targeting.
And now what we are going to do, it's still populating, but it will start very soon and it will be
great, I'm absolutely sure about it.
I just click onto your.
And you know, this is correct, I have both.
Facebook and I have followed the Instagram.
This is not political.
So I need to collect this off and I want to use the existing boss because the owner has already created
it for me or for us.
He's really great in creating this.
So he wants to promote this auction.
So I just click and continue.
And I just confirm it, so I hope this will sound useful for you, that if the client is grading great
articles, you can, like push them for a standard targeting, but you can use all the power of marketing,
retargeting and custom look alike audiences.
Now, what we are going to do after one day of using the traffic ads and reach targeting and using a
look alike audiences, we are going to look if we can anyway increase the efficiency and optimize small
ads.
It's not so bad right now, as you can see, because we are paying approximately 12 cents like for one
click or 15 cents for remarketing.
First of all, we can just go to the campaign and we can just see how it's doing, each of it.
So it basically means.
It was somehow my intuition that this communication, as you can see, with deflower.
It's doing the best, so like you can see, does this sling click is some much more cheaper and it's
doing like the best results.
So we can see that this thing that was professionally prepared.
By the graphic designer is doing divorce, so this is what you want to turn off.
And I think the rest that sound more like a national picture, if you can look at it, they are doing
well.
It's needed the same results, but you can see this one is doing the best.
And of course, Facebook is like promoting and pushing it demos.
So as you can see this natural way of using the pictures, you know, a lady with flowers.
As you can see, this is a real side and then, of course, the recommendation from the client and a
call to action is doing the best.
But overall, I think just one graphic layout is really bad and the rest is doing really well.
So I think we can keep you on this one.
This was also prepared by it by like professional graphic.
Designer, but maybe there is this like call to action connected to, you know, so maybe this is doing
well also.
So this is the first boy.
This is the first point we want to really know and then we can double check also this, how is it going?
Can we can see that?
He added.
It is quite different.
We can see that this is really quite getting expensive, but I'm not going to turn it off because it's
still like starting a campaign and we will see more after two days.
But I think what we can do when we see this exit and we can edit it.
I think we can think a little bit more about this targeting, because the Facebook is said, this small
project, it might be missing some of the possibilities to find more people.
So what we are going to do, we are going to go to the audience these.
And we have already created the database phone numbers look like audiences and we are going to create
a look alike audiences.
Let's say also for.
Like, we can use the picture, but this is mainly for e-commerce, so what we're going to do, I think
it will be useful that we we have already used the database.
And I think we should also use the Facebook business page that I think will be very, very useful for
us to create also the custom audience from this.
And may be what we shall do, because I am also using and I can also promote this remix Alpha, as I
told you, and this is quite a big project.
So I would mind only was the remix of our power to Help remix a trio.
And I will just keep it for the Czech Republic and I think this will be the most efficient use of the
power of remix and support, are also the remix A Dream?
And basically, this is what we are going to do, I create this audience.
And it's like people who like remakes Alpha, so I think this will be great because this is something
that can support also the remakes Altrincham.
And you can see that the website traffic is not going so well.
I said it's this really small project, but this Facebook page interaction is doing really well.
So this is something that.
We might consider to create lookalike audience, so I would definitely do it.
And might even go for a person that Facebook really has the chance to create something and really has
some possibilities of deep targeting.
So what we have done, we have done two more custom lookalike audiences, one is not connected to remix
a dream, but remix of this is going to help us greatly.
And then, of course, the Facebook page InterAction's.
So now I will go back to this at Simonetta.
And what we are going to do now is we are going to improve the targeting and use of these to more localized
audiences, so this might give her Facebook more options for targeting.
So now we basically do this.
That we can also put here this lookalike audiences.
As you can see now, we have more like audiences and then basically we publish it.
And that's basically everything the retargeting is.
Needing to get some more audience, yes, we can create some custom lookalike audiences and for this
standard targeting that is mainly based on the possibility to target according location, age and interest,
we need basically to decide if some of the ad is not going well.
So we turn it off.
This time it was this ad is not going well, so we just turn it off.
As you can see, it's all a little bit better.
If we set it up, then the targeting is doing better.
But still we can see that even the normal targeting is doing really well.
And as you can see that what's important when we think about the normal targeting is always the needs
of people.
So we don't just directly go for real estate, but we need to think more.
It might be parents who really need a new home.
It might be people interested in home itself or in investment itself or of course, in Perak.
You know, people are often searching for luxury family and even like opportunities connected to home
improvement.
So this is just a very short summer, so we don't need to change it now.
And of course, you know, all these speeches, as I told you, you know, it's always good to click
and see some overview.
Then, of course, if we summit, if you check it more, we can see that the retargeting is doing better.
And this is EqualLogic because we have like website traffic, Facebook engagement.
We have the database phone of numbers and we have also the lookalike audiences.
So this is EqualLogic.
What you can also do, you just go and click for the analytics so you can see it here.
So it's good that you analyze the remakes, a trio, if you can find it, which just go to all those
and you go for analytics and then it's important that you choose the picks.
So you are using if you have more projects.
And you can also see this is incredible growth.
So you can see some general overview.
What's good for you?
It's when you see there are some very, very active hours.
So this way you can easily discover your best time to create your new post.
As you can see, for example, this Monday or Wednesday, you know, you can see you can discover when
it is best for you to create new posts because this is, for example, very, very unpredictable for
me.
Wednesday around 11:00.
Or between 10:00 a.m. and 12:00 p.m. so.
This is just a short summary, what you can also do, you can have a quick look into analytics, so
we have a complete section about Google Analytics, how to use them for the optimization for social
media.
So if you don't know the Google analytics, don't be afraid.
You can directly jump to Google Analytics section or you can just see this overview that.
Of course, your choice when you come home to the Google Analytics, you can see just a short overview,
that's always what good is the acquisition and all traffic and Kenna's.
And again, you can see that the social media are doing the best.
So you can see even the bounce rate is very low.
And comparing the paid search is doing nearly three times better and the efficiency is also three times
better.
So this is, of course, thanks to very, very correct setup of the audiences, as we talked about,
and also direct targeting and also the possibility of allowing the Facebook testing more pictures and
testing more ads.
And basically, this is very good.
If you run an ad campaign to double check everything once upon a week, you can also double check everything
every day in your mobile.
But if you have more customers, more clients, I think one week it's a good time, I always double
check everything after one day and then I think every week it is very useful to double check it.
And now what's really great is if you go again to the all and you go to the big source to the events
manager.
And here, if you go to Debix, as I was telling you, it's very easy to set up, I was showing quite
a few times and it's very easy just to copy paste and to activate all this.
So they shall be clear.
But what's really important is to set up the events.
And the point is that you might not get immediately leads.
It can happen.
So if you have a client I have, for example, set up, find the location event, contact the event.
So it's very easy to set up the events, you know, so you can use the tool.
That's the most easy you can do if you just add the website.
So this time it's this website.
I will just shortly summarize.
You just edit, you can start with it in Google Chrome.
So this is very important to do it.
So basically what I am now going to do, I am going also to like double check the audience, see, so
if you have some audience is already created.
Sundance is it's good.
As you remember, we have created database phone numbers, Facebook like events website.
So I have created more website and more look alike audiences.
It's still populating.
And that's basically great when you have a client or you're running your own business, you will gain
just go to create the ad.
And what's really great, you can do this every month for every client because there is always some
broker of demands or broker of the week.
So you can always create a new ad.
This time this man is the winner.
So he will get from the owner of the real estate a bonus comp. Facebook ads, you know, super push.
So it's basically the same.
You, again, go for traffic.
That's important.
So you just need to name it.
So you go for traffic.
It's and we just call it traffic and the name of the real estate broker.
But please, if you didn't know this, you can create such a beautiful, magnificent sites, sell them
for one thousand, two thousand, even five thousand dollars, you're going to get immediate cash deposit.
And so this you can create with my curse if you didn't know.
And please be sure to go for a website creation section because there is a complete guide.
You can do it.
And the second point, what you need to do, please always remember, as I was showing you, you have
the traffic that's is doing really cool and you have direct targeting.
So now what you do, you also create direct targeting campaign.
Again, you go for traffic and you need to name it.
Wow.
So you ride in like rape targeting because you really need to know that this is the rip targeting option.
You just don't need a big budget for this to it will be running greatly.
And basically, what you are now going to do, it's so easy again, you have already created many retargeting
and look alike audiences, so it's very easy for you.
And basically what you do, you just.
Choose, you know, look like fifty four days website, and you basically just choose everything you
have already created, so you just take the complete what you have already created.
You can take everything.
You don't need to worry about it.
So this all you can take, don't worry about it.
And as you can see that all you have taken.
So even we have update this.
As you can see, you can even exclude something.
So if you want to, for example, exclude the database of phone numbers, you can do it or Facebook
people, you can always exclude it or you can always create, even here easily look alike audience.
And basically this you can do every week, every month with all of your clients especially.
It's very easy for you to call the Remax or to any other brokerage in whatever place you are living.
And you can do this for them.
I just want to show they talk about this campaign budget optimization.
I've already shown it in this terrific ad as we are progressing, but I would love to explain it because
students are asking for a what is it?
How does it work?
So it simply is budget optimization that makes the most efficient use of your budget spending to get
your the overall best results.
So it simply means when you cried at that, Facebook is trying to do his best to optimize and find the
best act for you.
So it means, for example, when we create the ad itself, so we are going to create the ad, as you
know, and what we go for traffic.
And when we grade this ad, we just keep this campaign budget optimisation.
So it means that Facebook will optimize the ad for us across all assets that we create so we can train
like more ads and optimizing will give us better results.
So the ads that are not performing so well will not be so much or not used at all.
And Facebook will find for us the best ad.
And this is basically the Karadi ad.
And as you can see, you can create more options so you can create more text if you like.
So let's say this is the first I would like to test, but let's say I would love to also.
Test this so I can add this to Roland.
I could do more and let's say I would love to.
Also test this option.
So I would love to see more.
So you can add up to five options so I can add thousand more options here.
So I would love to copy this, so I'll just try different ways.
Copywriting.
So I'm just using it so I get more options.
So Facebook has some more options to work with.
And this is like more options that we have, we have given more options to Facebook, so we just conform,
as you can see.
But now it's the second part you want to create the more ads inside this campaign.
So what does it mean?
We want to give more power, more possibilities to Facebook to test different.
Like Copy's different copyright things, but also different acts with images, so we just go to the
campaign and now we have the targeting and what we do, we can just duplicate this.
So we can even create more copies, so I will create this duplicate.
And now what we are going to do, I want to change the pictures, so I want to give Facebook more possibilities
in using the pictures, so I just edit and change.
So I would love, for example, to test the best picture.
And then I just say this.
And then we're off to test, of course, I have to choose the same picture.
OK, so I would love to that is this.
It's really nice.
I woke up this way and really.
Doing more to help the person.
And then I need also to change this picture.
So this is what I would love to do, so we go and change and we come up again for this.
So I think this is quite OK, so this is what we do, and now we again publish.
And now you can see that we are giving Facebook more and more options to create the Facebook ads, to
combine more to work across the budget optimization.
And basically, this is our goal that we create more ads in one complete campaign, and this is basically
what we want to do.
This is very, very efficient and this is what we want to work with right now.
So you have one campaign and you create one campaign, more ads.
So then Facebook, and that's different ads can be as different, can become images and can find the
most efficient solution for you.
So what does it really mean?
So when you have more ads like that and then you go, that's what will happen.
Last month, I think this campaign was running the Facebook was able to evaluate different ads and find
for us the best the most efficient solution.
So he was driving the traffic and he was optimizing the complete campaign and finding the best ads for
us in this.
We understand.
And we will be understanding more and more that we can use the power of engagement for boosting the
traffic, for boosting the page, for creating the buzz and not just getting like shares comments,
but also to get the real traffic, to build the page, to engage more people, to invite more people,
to get more people into the page.
So step by step, we will understand more and more that power of engagement is really unique, especially
if we can use the photo galleries.
So this is one point we really need to understand that we always need to use the power of engagement
and then, of course, retargeting for engagement itself.
So this is what we work along.
You will also watch you can watch many great blueprints and also my complete strategy.
We also understand the power of traffic ads.
So we understand that we can make boost traffic.
We can really use the psychology of persuasion.
We understand how it is important to really choose the correct pictures, the correct message.
How is it the key to really, really use the social groups call to action and to be able to work with
the different targeting, swing targeting and a step by step?
We are also able to understand we can have a custom audiences.
You can read Target website, the base's engagement on the Facebook page, Instagram page.
We understand we can create different look alike audiences so we can, in fact work really with all
the audiences.
We can use the power of Facebook pics and we can easily create custom audiences as well as lookalike
audiences.
So like this, we are starting to understand more and more to go for a website, for customer needs,
for Instagram engagement, Facebook page engagement that you're getting more and more these possibilities.
But one of the key points I would love to share what I have prepared for you.
It's mainly connected to Facebook traffic ads.
As you can see, this is the best real estate brokerage in Perak and it's growing incredibly.
I mean, really incredible to see it being looked at account over the last seven days.
It's boasting, boasting, growing everything, you know, and you can see the selling clicks.
So the selling clicks, they have very positive results in building traffic and getting really more
traffic, but also more trustfulness.
And now what I would love to talk about education because education and content videos and.
I would love to share with you how to use it, how to use the power of education.
So this is, for example, quite a really nice landing page, you know, with clear social media, clear
call to action.
And this is about if you want to buy a really a new flat, a new apartment from the developer.
So it's quite a really nice because there are six the most important things, Medders, you should really
ask for.
And as you can see, this is like education article, but you can see oxidase and social proofs, this
is quite nice.
And so this is, of course, an automated translation.
But you can see that people are subscribing to the articles.
And what's really good is that you can download questions so you can download 14 most important questions
to save your time or money and of course, nerves so you can get something called the ultimate guide
for developers if you want to buy the apartment directly from the developer.
You can also watch some more educational video content.
You can also watch some social proof on the right side.
And then, of course, there has been some form to get leads.
So but let's talk more about this educational content.
So this is what we want to do.
This is what we want to work with right now.
So I have prepared for you some short like Kopay.
This is, of course, in Chennai.
But I have the translation and like, it's really important in the beginning to really kajita people.
Ultimate Developer Guide 14 questions you need to ask.
And then, of course, there is more capac and what's really important, there is also the information.
Find out the 14 most important questions you should ask the developer free download.
And they also know what they can expect, like six key devices.
So basically, it's an educational content.
And when he was the educational content is so very beneficial for you to build the trustfulness.
But according to our test things in remakes Alpha as well as according to SBM Arush, when you drive
a lot of traffic into the website, you can also greatly support your SEO.
And it's incredible.
I couldn't believe it myself, but you can even get your page to the first page of Google.
So it has incredible, incredible positive results for snow.
But you must have really great content and very good dwell time.
It means that people really like to read your content and stay on the page.
So now what I would love to show you, because this we never did, so you have this Facebook business
page and you want to write a post and you want to make it really beautiful and really clickable and
really efficient.
So first of all, you just copied this.
Address of the website.
But it's very important you don't just post that, you don't just.
Use it this way, but you really try to take your copy, what people can really find in the article,
you have some very strong headline.
You also have the information that they get different advice for free.
So you need to really prepare the copy.
Well, so this is what we do right now.
So I have prepared my copy and of course, when we had the copy, it's also good.
I like to use it, but you don't need to use it.
But it's really good.
You can use some kind of feeling and I like especially to use the checking.
So now I just use the chicken.
And this is like a nice, you know, picture, I quite like it.
But, you know, it's like ultimate guide for buying a new apartment.
So what I have decided is also to use the second picture.
So this is the second picture.
You can even now use eight pictures.
But I really like that.
I will use just these two pictures because I think this is making the post much more clickable.
So they they they have the feeling that this is the guy this is some book.
So they will get a complete guide, complete book and then they can see some new real estate.
So this is then, of course, here is the remarks.
So this is good for us.
And this is I called How to Sell the Property in Perak so you can have many landing pages if you need.
And so this ultimate guide, so they really have a feeling they get the guy, they get the book and
they can download it.
So.
This is basically we have it all, but you can, of course, upload more pictures if you need or if
you like, but this way everything's OK, Dehe, Dinkas, very strong.
What they get is very clear.
So you can see even the six points, what they get.
That's good.
And also find out the 14 most important questions you should ask the developer free download.
So that, I believe, is quite beneficial.
And what we do, we can just posted share now.
So basically this is what we are now creating.
So we are boosting this page and of course, we are also boosting the newsletter.
That's quite good.
We are also using the power of social proof.
This is good and more power of the education.
And of course, if you want to go for download, you need to add the email address.
So if I want to get this book, I have to put my email address and then of course I can download it.
So this way, again, the database is built and now you can see that I will get it to my email.
And basically now everything's OK and we had to pass, so we can just so we can just double check that
everything's OK and basically that's all we need right now.
And what we will be doing is in the second video, the xrayed the ad together.
So now we have the article, we have the article created to engage the people, to make them click and
what's our goal is now to create and to put the article into the page.
So we need people to come in and to really, really boost our traffic.
And basically the most easy is to just go through this on the right side, this arrow, and use the
many charts, as you can see.
Or as I am asking you, you are using the business manager so you can also his business, Facebook,
Chrome, and you go to your business manager, OK?
And then I go for the correct business.
And this is basically some staffing overview that we have, and, of course, you can see it's even
more pages, but this is incredible.
This is how we really grow now a lot.
And what we are going to do, we are going to go direct to the ETS manager and we are going to create
to get the act.
And as you can see, that now, like we are posting videos, we are boosting engagement.
We are boosting also the articles and videos, also boosting the dynamic rate targeting.
And this is, of course, the best possible, because when you combine different ways, you build your
confidence, you engage people, you bring educational videos or inspirational videos.
This combination is, of course, great.
So you can have like videos, you can have engagement, you can have landing page traffic, building,
engagement, retargeting, all this together.
This, of course, creates great power and you can greatly boost your Facebook business.
So what we are going to do now, we just click to create and this is all we need.
We just start over and we go for traffic because what we are going to do, we are going to push as many
people as possible to the website, to the Web page to really boosted as well as to get more people
into your site, to get more people know about us, but also to empower our SEO.
So we just name it developer and the first we just go for targeting.
OK.
And this is basically quite the process we already know.
So we just go for two dollars a day.
This is OK for the beginning.
We don't need to spend the big amount of money.
We are quite efficient in this way.
And then again, as you know, it's quite easy to choose what.
Countering what the region, what street to target on, you can easily change the edge of the targeted
audience, even choose languages, and then if you just ride, for example, luxury, then you have
many options.
And basically this we also understand and we are understanding this more and more.
And what we are going to do now, we have this new special group, but for articles, we have also this
group.
And the advantage of this group of this optimization is if I just show you, of course, we have different
places in Perak to be targeted.
Then for articles, we believe this is the best age, and then, of course, we go a lot for families,
luxury, parents, investment, home house and all this that people might have in the hat as well.
This real estate brokerage needs to target like real estate brokers because it's really growing.
So we really need to get more and more real estate brokers to know about us and join us.
So that's why we also target the real estate, because when they see are really active, they consider
to join us.
And you can see here is also this, you know that you can Netto father, it's called and must also match.
So I decided our target for Forbess people reading Forbess looking for best.
So people that really like to get educational content to get high quality content.
So I have also a must also match choose new targeting details to refine your audience from the people
included about.
So I have some groups I have created but this must match two for best, make it more efficient.
And basically, this is what we have right now and lending banks, because there has been more options,
but it's fine for us and what we do, we just go continue.
And that's now what we need to do, we need to use existing cost, so we are using the existing force
that we have created.
And just this is the 14 most important questions you should definitely ask the developer.
And this is basically what we need to do.
This is what we have, and now we just confirm to Facebook to peruse the traffic for us.
And this is the first part we use the targeting for H for interest, for location.
But also we have this special natural match for Forbess readers.
So we really target people that are interested in getting better content, more content and really high
quality articles.
And what we are now going to do, as you already know, we are going to use all the power of retargeting
for website engagement and of course, look alike audiences.
And this is it, and we have done the educational content, so now we confirm it and step by step the
Facebook will approve it and it will be started to be pushed.
So I hope and believe that this.
Short section, but a very powerful section will be very, very useful for you.
Thank you for watching, my dearest to them.
I wish you all the very best.
May you reach great success and see you in more and more sections.