My dear student, welcome back.
I can really promise you that this video will be absolutely stunning.
You will love it.
So we are in the middle of messenger ads and this is a great point for us.
As you know, we already know how to start the conversation.
And first of all, let's have a look into this ad we have created together.
So you can see it's quite amazing because as you can see, we are paying for the conversation.
Five dollars.
What does it mean if you pay five dollars?
It means that for five dollars as a real estate agent in Prague, you can make five thousand to ten
thousand dollars.
This is a real revenue that is made in Perak.
So this is a -- infield.
And the owner of the remakes atrium is absolutely happy because when you know how to get more clients,
you are the most happy and you can really, really, really make a great amount of money in the heart
of Perak.
So first of all, to really make you the master, I need to explain you more about retargeting and marketing.
So this is one of the most important points that we will have across this course.
And it's something that you really, really need to understand.
And we use it now for messenger ads.
We use it for dynamic ads.
We use it for terrific ads.
And I will talk about it and then I will remind it again and again.
And this is really, really great.
And this is something we are going to master across the course, because this is very important for
you.
But what I need to explain to you is also that you can use the messenger as not just for starting the
conversation, but also for leads, and this is what we are going to do now.
So what is our goal is to get the leads so you don't need a Web page.
But this is the lady.
She is now the real estate broker of this month.
So I will be created the campaign for her.
So something like that, we will xrayed directly into Facebook Messenger.
And so we start now understanding that we already know how to start and create the ad and we already
know that we can use free marketing and retargeting.
So first of all, what we need to do to really use the power.
Of all kinds of retargeting options, of course, you go to all tools and of course, you use the power
of pixel.
I am already showing the basic setup and I also later indecorous.
You get a complete guide with all the events, picks the tool.
So now the most important is that you even know that you just copy paste the code into your website
and we will continue with all pixel events later on, or you can directly jump into this section.
But what this is really, really important for you is this audiences.
And this is very, very important starting point for you to use the power of audiences, because you
already know that you can target.
You can target for age, income and different needs, wishes of people and, of course, locations.
But we need to really understand more these audiences.
So what we are going to do, we are going to use more the power of audiences right now.
I am going to do it quite fast because we have a lot of time and we spend a lot of time using all the
power of audiences.
But what I am now going to do, I am using the power of custom audience or target audience and I just
click on it so you do the same.
And as you can see, you can use your source.
So this is, for example, good that you can retarget your website or you can really target events in
your website.
And this we mainly do when we go for conversion ads and of course, for dynamically targeting.
But we can also do it right now.
Then, of course, you can upload the customer list.
You can korei the retargeting for people that are watching your videos and people that are active on
your Instagram page, Facebook page.
So I will show you one example, because we have many, many examples across the entire course.
So I will show you this example.
So I just click Facebook page.
And I just choose the correct page, so I will correct retargeting for Remax A.
This is important for me and I want to really, as I have the real estate and this is a really long
term business, I want to use the power of or the engagement, even three, six, five days back.
It's okay for me and I just name it a trail, OK?
And this is very important because in my belief and in my experience, this retargeting of already engaged
people on Facebook, Instagram is very powerful and in my opinion is even more, more, more useful
than retargeting of the site.
But of course, it's good to combine it.
And basically, I just cried the audience, and what's really great is this lookalike audience that
you just go and you create the look alike audience, you can create up to six lookalike audiences.
And this is a very, very good especially, let's say I would love to expand from the Czech Republic
to the United States so I can just ride it.
I can just go to the United States and I have the correct audience that is most likely to be the same
audience that is already engaging with my content, with my page and with my ex.
But I want to stay in the Czech Republic.
This is the example for you.
And I just want to have one audience and I want to have.
As much exact match as possible, so I go for one person and I cried the audience.
And I will just show you the second time I created the Facebook retargeting page.
And I will choose also the page remakes of.
And this is really, really great, the S.A.M., the admin of different remix account, I can use all
the power of all accounts if I create the act.
So this is very good for you.
So if you have more clients in one industry or this is a different franchises of remix, you can use
all the power for one ad from different accounts.
This is not possible with big so big.
So you can all meals for the website that you are in charge of, but you can combine engagement on different
Facebook business pages.
And I just name it again, Facebook three, six, five, and of course, I call it this way.
And what do you do?
You again xrayed the audience and then again, you go for the region you meet.
So I go for a Czech Republic and I Corail alike audience.
And what we are going to do together, we also use the power of the Facebook page and Instagram business
profile together.
And let's say that Instagram is really powerful.
So we use the power of the Instagram itself.
And as you can see, we can use it for the Facebook and of course, the ad can also appear in Instagram,
but right now we are going for a Centura X and I created.
You can also created.
And what's really important is that we go also for this lookalike audience.
This gives us that extra extra power.
And we will spend a lot of time with custom audiences, lookalike audiences, so this is just starting
point for you to understand this.
So right now, we are going back to the X-Men manager, and this leads to a message, this is something
that we really like.
But right now we are going to use just the power of pictures.
Let's say you don't have a video.
You can't, like, create video.
So you just need a bunch of pictures.
It can be even taken on your mobile.
It doesn't have to be super professional.
And we are going to use these pictures.
So I think it's OK, you know, to start with this and of course, copy, it's very important to think
about your copy.
So this be the starting point is the same.
Are you interested in the current selling price of your property?
Real estate is the same.
Ride to me, but now we will be like developing more the communication to get the lead.
So.
The most important is that we say hi.
And then, of course, want a free cost estimate.
I will be happy to help you personally.
I offer you.
Free telephone consultation, free personal consultation, personal visit and evaluation, free of charge,
free online consultation.
So and then, of course, there is like Kayce Point that people can also write or call.
And this is also a reminder, so we can also work with reminder.
But the cockpit is the same.
And then just two questions to make it really easy.
Location and phone and then, of course, thank you.
So this is what we are going to do.
And there is one point you need to have, and this is this privacy policy.
So this is very, very important.
This this protection that you really care of data.
So Facebook can only help you with a lead at.
And we believe that inside the messenger, if you have this landing page, so there are hundreds, thousands
of such pages in every industry, so you can just use it and you can just copy paste it.
So this is basically what you need to have this landing page.
And now it's the same process that you already know that you create the death.
So what you are going to do, you go for messages.
And then what you write just needs your messages and pictures, and we will be using the power of retargeting
so we may make the retargeting OK.
And this is very important that you just name your campaign.
And what's really important is this campaign budget optimization.
This means that we create the campaign.
Then we set up the audience and budget and of course, we create the act and then we duplicate the ad
more times.
So there will be more ads inside ads set inside campaign.
So this is our objective.
This is our targeting and this is our creativity.
And here, if you create more ads, not just one, but let's say five, six, 10 campaign budget optimization,
we'll give you more power because then Facebook will test for you and find the best ad.
So please be sure you had this active.
So this is the correct campaign budget optimization.
And then you just name a wild campaign and you click to continue.
And as you can see, we again need to click to messenger.
This is very important.
You can also, Craney, sponsored message, but right now we say again with Click the Messenger and
you already know that you can go for different kinds of targeting for location, age, income interests.
But we stay with custom audiences, as I was showing you.
So we use the power of retargeting for engagement, for website, for video views, for customer lists.
So you just click here and just sometimes it takes time to load it and you just take all the power of
all custom and look alike audiences.
And just please trust me, when you manage to create custom audiences, lookalike audiences, it will
be very, very powerful for you.
So this is why I am always telling that the heart of your success is engagement here.
You can see I have already uploaded the database phone numbers.
So this is something I will also show you how to do.
It is very easy to do.
And you can see it's quite a really, really great possibilities for customer list, for website retargeting,
for engagement, retargeting.
And then you can see we have many lookalike audiences, but I want to go just for one person on match,
and this is very important.
This is why it is so important to be able to engage people, because when you engage, then you can
create this custom audience based on engagement.
And from it, you can a Crane lookalike audience.
That's why it's very important to place the Facebook picture so you can retarget your website and create
a look alike audience.
And also, that's why you need to create the videos, because then you can create retargeting for people
that or that has already watched your videos at least 25 percent or 50 percent.
So this is important for you.
And then, of course, you can look alike.
Ordenes.
And now what we are going to do together.
This is a great question.
So, of course, you can edit placements, for example, if you want to just push your Instagram and
you create some ads and you want to push your Instagram, you can go for Instagram feed.
And this is possible.
But according to Facebook now promising that the most important is to keep Automattic, if you don't
have an especially because Facebook can find for you the most suitable placement and find the best efficiency
for you.
And now last what we did, we had been trying to get reply's.
Now we go for leads, so it means that Facebook will try to help us to get leads.
And basically, this is why we are using all the power over targeting and look audiences, because as
I was explaining the customer journey, people need to know about you and you need to engage to engage
them, and then you need to become your customers.
So it's a very, very, very important that you use the power of retargeting when you go for leads.
We don't need to expand, but if you have a small group of retargeting options, this might be a good
option for you.
So we are going for leads and we just continue.
And now we have this magic, so we single image or video, and this is something you need to test for
your business, but according to all my testing, this single image is better because it's much bigger.
It's much more clickable.
And you can predict that the action will happen.
So first of all, it all starts with the media and such as you at the video last time, now you go for
image and basically what we are going to do, you can just easily click and upload the image.
But I have already uploaded the images, so you don't need to wait for me.
I choose this image.
And the squad is good, the stories is good, so I really like it, it's perfect.
So I don't need to cooperate and I just if you click here, you can drop it.
But right now, it's perfect.
It's OK.
So I can just supply.
And we continue.
And now what we are going to do.
We are going to work with the ad copy.
Of course, you can, like, use more placements, customizations, but I never did it, so I have never
done it.
When I do this to it's OK, everything so but we are going to do now, we are going to use the copy
such as this is.
Are you interested in the current selling price of your real estate?
So this is starting point.
And just write me, I will help you.
Well, just.
Nebish, me and
I will be glad to help you.
OK, and basically.
What we are going to do, just copy paste this text.
But what's really important now?
Is to use some more power.
What does it mean?
This is quite easy to do to create the ad, but we want to really go deep.
And as you remember, last time we started the conversation, but now we are going to create the chat
to generate the leads.
And this is quite might be a challenge for you or for us, but we will manage because you are a very
clever student, so you will manage it.
So we just scrape together the chat.
And now this is the starting point and what we are going to do, just copy paste, deep text itself,
as I was showing you.
And what we want to do, we want to use the power.
Of this chat.
So just use it this way.
And you can see you can see the preview.
And what's important, that the people can always write or call.
And I want to make it more interesting, so I will use text and image.
So many selling the image together.
And it's the people to be more in the middle, so it's more embarrassing, no.
So we have to go for this image.
And now what we need, we have some starting text with MH.
And we have just two easy questions.
So the first is connected to the city.
In which city is your property located?
So we just change it.
This way and what we need that's great if we can call the people, that's very, very good that we're
going to call the people if possible.
And we just edit it and we, again, copy paste and what we are going to do to use the power of reminder.
So Facebook will remind to people for us again within 24 hours.
So what we are going to do, we are going to, again, tell people that we are ready to help them and
we are again giving them the email and the phone number so they can even call us.
So we just copy paste.
This reminder is very, very important.
So please keep it in mind to have read it.
Reminder.
And then again, thank you.
So I always like, you know, to use the image and I think it's much better when there is also the image.
I think this will be nice, like completely new.
I think this is really nice and for competition, we need to use the text.
That you really, really thank you very much for your trust.
I look forward to helping you personally.
So this is something good, and I am again placing the email and phone number to be really sure that
people can any time call or write email.
So it's a messenger and it's maybe too much, but I rather get really sure that they have as many possibilities
to get in contact as possible.
And now this is a very important if you have never, ever.
Done this, you need to accept.
These terms, so I have already accepted, so I have already signed it, so you can see it's very important
for each page.
To sign the conditions, so if you have more pages, you always accept these conditions.
So this is very, very important for you, otherwise you can't really run the ads.
So you can see I have two hours to do it for Baoji Swedo.
And so when you accept the conditions, you need to copy paste this link.
This is very, very important for you to copy paste the link inside.
So you can see this is very, very important for you, so.
I will double check the link, so.
You can see this is not the correct links I have to put here the correct link, so it's DM protection,
privacy.
This is very important for Facebook.
And basically now you can see.
This is very, very nice.
I like it and I think it's really nice and we just safe and finish.
And maybe I would like to name it so.
Generate leads, Corradi, Chad.
So, yeah, this is this is really nice, so you can see I think people will really love it because
they have really nice, you know, offer.
So they really know, like all the possibilities, they can be contacted.
Phone personnel like on on site and online consultation.
They have a really nice reminder that we have really nice pictures.
So I believe people will really love it.
And it's very easy.
They just put the city and phone number and what we do, you can use the revenue in messenger, but
right now I would love to save it.
So I save it.
I really want to save it, and it's also saved in my setup so I can use it always.
As you can see, I can always use it again, so this is really good, so I can use it and I can even
duplicate and then I can change it.
So this is good whether you can do.
And then what we do, we confirm.