My dearest, beloved student, welcome to this great lesson, I believe this is something you will truly
love.
Let's say we already know we can use the power of Facebook ads like Wade Messenger combination, and
we already know we can greatly reach people and we can start the conversation.
But right now, let's talk more about the retargeting.
Let's say that you want to really reach out your potential customer directly in the chat.
You want to really send the message.
So you want to really be as close as possible and you want to push it the message directly to the messenger.
So this is mainly retargeting option, and I believe this is great.
So, for example, this is the website RMX Atrium in Prague.
It's a great people.
I really like them and they want to use all the power they can to retarget people.
So the strategy is simple to start with free estimation of the possible selling price, and this is
free of charge.
And so we have acted.
Facebook picks up.
We spend a lot of time with Facebook set up.
So now I will just very, very shortly tell it's a quote.
It's a connection between our Facebook and our website.
So Facebook can track the visitors, can also track the events and can also create dynamic ads.
But right now, just very, very quickly, it's simply a call that you can paste into the website or
you can use the plugin connection.
So what do you want to do?
We want to really use this a little bit sneaky technique, a very, very powerful strategy that we send
the message directly to our visitors, engage people, people watching our videos.
We simply get really close to them and start directly chat.
So this is the example you can now watch from the Facebook and let's stop.
So first of all, it's the same as you can see, we use the ATM account this way.
I am using the business manager.
So this is a really great tool and I am guiding you in the whole course to use it, but it's very easy
to set it up in business.
Facebook com.
And what we are going to do, we are going again to start with at Minnesota and as you can see, this
is exactly one week ago.
And we have 40 leads, as you can see, I have duplicated the campaign and I was working also with different
options for targeting standard targeting.
So you can see these costs are four dollars D costs are three dollars.
So this is a Gaudencio.
If this is really a gold for each and every broker in real estate getting laid for four dollars, this
is a complete happiness because one lead is the potential for revenue in Prague, five to ten thousand
dollars even more.
So this is really, really great.
And I was showing you how to create like.
Direct messenger ads with pictures and you can get the leads, you can really, really use the power
and get your customers.
But right now, we are going to use all the power to send a direct message.
So first of all, what we need to do, we need to use all the tools and we need to go to this big source
so you can see it's called even Elam's.
So we spend a lot of time with you once.
One hour of a complete setup.
So now just really, really quick picks us.
So we just go for pixels.
And it's called like a data source.
As you can see, I already have divans set it up.
I spend all the time we do.
So you don't need to worry about it.
And students often ask if they can have more data sources.
Yes, you can create more data sources.
You can use different data sources or different fixes for different websites.
So right now, you can see Dessau is active, so everything's OK and everything is working well.
And we are even getting leads via website.
People are searching for finding the location, viewing the content contact and really realize this
is this is nice.
And when you create deep, it's very easy to do it.
So you always just want to set up events that we spend a lot of time so that I will also show you.
So we just installed the basics and you can, of course, use the integration necessarily, like so
many partners, and it's growing every day.
So it's really easy.
Just a few clicks, integrations, or you just use the code.
So you just copied this call.
You activate this and you just copied.
And then, of course, for example, this is the WordPress Web site.
So I just go to the Armada's set up.
I am giving you the complete Avodart website creation so you can create great, great, great websites.
And so basically, you just copied copy paste the code and it's before hand.
And this is all you can need to do right now.
So just copy paste a call.
That's really easy.
And then, of course, when you continue, you can also set up different events.
But right now, the events we skip because we just need to know that we have a big circle and we can
pasted into the website or use the partner integration.
But what's really important for us right now.
Is to use the power of these messages, so first of all, what we are going to do, we are going let's
say we are already using the power of Facebook big.
So so we go to all tools and we go to audiences.
So we use the assets, audiences and now we already know we can create.
Different audiences, we can create custom audiences, so I was already showing you to go for.
Facebook page engagement retargeting, you can go also for a video, we use Instagram.
Now, I will show you a website because we spent a lot of time and really targeting green marketing.
So this will be a little bit short.
But just to show you the website, so I just click the website and you can see this is the active Facebook
Pixar.
And because I want to use the power for real estate of six months, that is given by Facebook, but
you can use five days, 10 days, up to 180 days.
And I just call it website one hundred eighty eight.
And this is basically set up of retargeting of pixel.
We also use more techniques, dynamic ads, and we use different kinds of retargeting.
But this is what I would love to show you right now.
So I created the audience.