Dear student Sahnoun, our goal is to understand Facebook objectives and also understand the efficiency,
so we will spend more videos into this topic.
But right now, let's imagine that understanding the objectives is like meeting Clady.
So, of course, if you are meeting a lady, the most important is for you, the conversion.
So basically conversion.
It means happy night, happy laugh, happy marriage.
You simply want to get conversion.
But if you ask laded that you really like directly to marry you or to have a happy love with you, she
will probably slap you into the face or she will think that you are crazy.
And basically this is the same with the customer journey on social media.
And basically there are two very important points that we need to cover.
The first is the customer journey, and the second point that we stop right now and we also have extra
videos about it are the new metrics.
And this is maybe the most underestimated topic ever, because you really need to understand that your
quality ranking, your engagement rate to ranking and conversion rate ranking is very important for
you because you can save a lot of money if you can really engage, if you have great quality and if
you can convert.
So this is something that's a heart beating essence of our efficiency.
And this can greatly help us if we understand correctly, our customer journey.
So what does it mean?
Let's imagine that you are meeting a lady of your lifetime.
So first of all, it's the same with the customer.
This lady, she even needs to know that you exist.
So you need to reach warmness.
So I know you have a brand.
This is great for brands to push awareness.
But my best experience is this reach.
It is great if you have a local place and you are making the agreement with Facebook.
That for the lowest possible price, Facebook will reach as many people as possible and you'll pay for
one thousand reached people and the price is approximately around a dollar, and it can be also less
it depends a lot how greatly you can engage.
So this is the starting point.
You need your lady, you need your love.
You need to even know about you.
So that's basically Facebook is helping you to reach people, to know about you.
You can use video, you can use a picture, you can use some great creativity.
And basically, this is the starting point.
You know, you really build your name.
You let people know that you even exist.
And this is the starting point.
And it's a very, very important to understand this.
And then, of course, there are ways and I will show you a way, how you can unite it, that you reach
people, you engage them and you convert them at the same time.
This is also possible.
This is possible mainly with engagement.
And I will be showing to you in my blueprint's that are coming very soon.
But this second phase, it's like you'll simply imagine that you really would like to meet the lady
of your lifetime.
So you need to help her to consider you as your best option.
And this is the same with customer.
You need to help your customer to consider you as the best option.
So basically.
What do you want to do?
Of course, you can drive traffic to your website.
This is great.
This is great because then you are more ready for a conversion and you are more ready for conversion
ads, for dynamic ads and for targeting via Facebook pics.
Then, of course, in my opinion, still the best option for you is the engagement is like with the
lady.
If you can engage the lady and she is really happy with you, she can really feel great.
She can have a great fun.
We do.
So it's the best option for you.
So if you can engage your audience, of course, Facebook is very happy because they are the heart beat.
Think of everything on Facebook is still the engagement.
So that's simply the way that you engage, you make fun.
And this is very, very great because it especially works great with photo galleries or like short photo
galleries, like for Instagram.
It's now eight photos and you can have much more photos on Facebook.
And basically this engagement is giving you reach.
It's giving you.
CLECs is giving you Linklaters, it's pushing the traffic, so it's making you ready for remarketing
retargeting of Facebook pics, but it's also making you ready for retargeting of the engagement that
I am showing also in my videos that you can create custom audiences not just for.
Retargeting of your website, but also retargeting of engagement and what's the best about it when you
can engage?
You can build your Facebook business page.
As you can see, you just click on the likes and you invite people, you invite people into your Facebook
business page.
And this way you can greatly boost your Facebook business.
So still, the harping point of everything for you is the engagement.
This is very, very important for you.
And then, of course, video Vios video is simply great.
It is like taking your lady into the cinema.
It is simply great fun.
And we do view ads are simply fantastic and they are now so many options.
That's why in discourse, I am sharing with you like the complete guide for Video View ads, but also
I am giving you a master guide to understand live video made native video 360 video and also the posts
inside the video.
And also I am giving you.
The complete video creation that two bonuses and one bonus is surreal and magnificent because we have
hired a professional that is showing you how to create great videos with smart phone DJI and Adobe premiere
PR. So video is really fantastic like you have it for in stringing four feet four stories.
And basically, video is something that can help you great.
I am also showing you how you can create a terrific ad and how you can use the Facebook video tool kit.
So video is something that's absolutely a great way of communication and it's something highly recommended
and especially slideshows now can be very dynamic.
So you can basically create very, very nice videos and you can really do it.
Chats with Facebook video tool kit.
So this is one of the greatest points that we want to understand that the video is a great, great,
great and will be boosting a lot.
And again, video is giving you great engagement.
So it means that you can simply, again, build your business profile.
You can invite the people into your Facebook business if they give you like.
Lead generation, it's a very special option for business, it's simply like you engage, you attract
and you ask for the contact to allow you the person to contact again.
And this is great.
You get a complete guide complete to do list for lead generation X.
And this is really, really great for businesses to collect leads.
What I am also showing you and what I believe is very, very powerful is like a reminder to your lady,
hey, I am here for you.
You want to chat with me?
You want to write messages with me because it's very, very natural for people to use the messenger.
So it's like a connecting point, because if the people they are considering dating you and they are
like thinking that you are the best option for them, it's a very, very great to use messages to use
at this phase and completely to use Facebook Messenger to its messages, because it's very natural for
people to start the conversation with you.
And basically, this is like the consideration phase.
And now we come to the conversion and this is what we want to have, you want to have the conversion,
we want to have the happy night, happy kiss, happy marriage, happy honeymoon.
This is what we want to have.
You want to have this score.
We want to really have the customer to be our customer and basically.
What's really great with Facebook is this retargeting, because Facebook is giving you so many the options
of retargeting.
And it's so powerful because you can read Target for your business profile, you can read Target for
your Facebook page, for your Instagram page, for your website, you can read targeted video reviews.
You can read Target people that has been already engaging with your content so you can also use these
dynamic targeting.
So basically, there's ways of retargeting that we are covering in these Facebook queries that I am
giving.
You are very, very important.
And I am showing you when you know already this you can open, you go to all the tools and I am showing
you the audience.
So this is basically where all the magic happens.
So you can create custom audiences and you can create lookalike audiences or even special ed audiences
about these custom audiences.
This is something you really want to understand, that you can retarget the website, you can target
your customer list, you can retarget your video because you can really target people that already clicked
on a lead form, started instant experience, and especially what I like.
What's very powerful is this Instagram business and Facebook page retargeting off engagement.
This is very, very powerful and this is something I highly recommend to do it.
So even if you don't remember anything, just you remember you can target the engagement.
As you can see, I can create it so easily and I just ride this as the Facebook three hundred sixty.
And basically this is so powerful that you create this audience of people that are already engaging
with your page because most people, they know that they can read targeted websites.
But even more powerful is to retarget the engagement.
And what we can now have a look is that you can also look alike audience.
So basically, if you already have an audience that is engaging, that is enjoying your content, that
is happening with you, that is happy with your content, you can create look audience.
And this is also great if you want to expand.
I want to expand from Czech Republic to USA, from Germany to Australia.
And I have already engagement, for example, in the USA, so I can expand to whatever country I like.
And Facebook can create for us the most predictable audience that will be engaging and will be the best
potential customers to buy from us and to give us convergence.
And you can just create it.
But right now, I want to go back to the exploration, because the exploration and the objectives is
something very, very important for us to understand.
And of course, what you really want to do, what you really, really want to do is to have this conversion,
to have the customer, to have drilling, to sell.
You want to have the happiness with your life with your wife, as it is said.
Happy wife, happy life.
So you want to have this conversation and basically this conversion is you take action on your website,
you grow sales, you get leads, you increase traffic.
And this is simply a deal.
When you signed a deal with Facebook, I pay you Facebook for Leath.
I pay Facebook for.
Making me money, this is what I want your Facebook, I want you to realize.
So I want to really to give me the convergence and that's why we spent a lot of time with Facebook.
Piegza, because if you really want to have conversions, you need to set that up correctly, your Facebook
page.
So this is the essence of everything.
And most people, they do not set it up correctly.
They just copy paste the code.
They do not use the events and this is the way to hell.
So what do you really want to do?
You want to set up the conversions?
This is very, very important for you and you want to set up the events.
So I am spending nearly one hour to show you how to do it.
But basically you go to events manager so you can see it's now Facebook not calling Big Sur, but events
manager.
And when you go to the --.
You can see the most important is to understand the conversions, so the conversions and the events,
so, you know, like, for example, you have the complete registration contact with content for dynamic
gas.
So we are spending one hour just with a complete set up of Facebook pics and using the event to sort
this heart beating essence.
Correct.
Setup of your.
Facebook, Piegza, so I will just come back, because what we want to do when you want to basically
have the power to get a lot of clicks, a lot of engagement, a lot of free second video views, but
what we want to do, we really want to understand this customer, Julie.
And that's why what we also need is to go for conversions in combination with retargeting.
This is very important, but in my opinion, the crown of everything, the dynamic adds and they you
basically automatically promote your most relevant items.
This is a very, very powerful to finalize the business.
This dynamic adds it's a catalog sales.
It basically means that you use the power of Facebook because you use the power of catalogs and you
use the full power of dynamic retargeting.
And I was searching in all courses across like the Internet, the globe.
I was searching on you than me.
I was searching on YouTube.
And what I had found, this is the only course that's giving you full power to use the dynamic and to
use all the power that you really deserve to upload defeat for catalogs, to use the full power of Facebook
page.
So and it's also the only course that's giving you complete to do list step by step guide to get the
dynamic ads correctly active.
And I can absolutely guarantee you that this understanding is very, very important for you.
So what do you want to do first?
You need people to reach them, so you create for your local business reach ad so the people can even
know that you exist.
Then you engage people, you drive traffic to your website, you create videos, you really engage people
and you create messages, ads so they can start conversation with you and they can become your customers.
And then, of course, you go for a conversion.
So you'll sell, you'll get more leads.
You simply start making money.
And this is very, very important because if you just think that you can make money immediately, this
is a killing option.
And it's most people, they always lose because they don't understand that first.
Firstly, people need to know about you.
Secondly, they need to engage with you and taht they need to pay you.
This is very important.
And the only way you can skip this three phases is engagement.
Engagement to create photo gallery or engagement through great video.
This is when you reach people they know about you, you engage them and we don't link to your website,
you prompt them for conversion.
So this is a mega, mega important topic and it's very important to understand this.
Now we will talk more you will talk more about this quality score, engagement score and of course,
conversion rate to rankings score.
But the most important is really to understand that it is like meeting your lady of your lifetime.
She needs to know that you exist.
She needs to have fun.
We do.
She needs to go to cinema with you.
She needs to send messages with you.
And then you have the happy conversion.
So you go in.
And this is basically the most important understanding about these objectives.
Second point is now when you corradi campaign.
You can understand this is just step one, so you choose the correct objective.
Exact this is very important that you, of course, choose the correct audience you use of the power
of Facebook placement and you plan for beginning a reasonable budget.
And then the third step is when you create your act, you use some great photos, you create great video
and you use some stunning copy.
This is the three steps.
You create the ad, but it all starts with your understanding that you need to engage.
You need to really to create, for example, a great video or a great Galletti.
And then this is a great trap that people sometimes they go for this no, because you need to engage
people, because if you engage people, as I was showing through you, you can always invite them into
your Facebook business page.
This is very, very important, and especially if you have a traffic board or if you are able to create
more ads in your exit where you create the targeting or retargeting, you create your audiences, then
when you create and you can always duplicate it or you can create more ads.
And that's very important to have active this campaign budget optimization, because what Facebook can
always do for you, it can test more ads inside one ad, inside one campaign.
I am showing this when I am creating these traffic ads, I'm showing all the power of traffic ads.
I'm showing how you can create five, six ads at the same time.
And this will give a great power to Facebook to optimize and find the best ad for you.
So this is one of the most important points also to understand.
So if you want to go now, I want to show you the example, because this I feel is something very,
very important.
So, for example, this is how this is how of the fame a real estate broker remakes Alpha and it's really,
really, really great.
I really like him.
And he has a really great score relevancy.
So I'm paying like.
For science, for Linklater, that's really great.
And one of the greatest points is that exact the creation of campaigns for him, I am giving you in
this chorus.
But what I want to do right now for you, I want to explain to you this.
Campaign optimization, that's ultimately good, done by Facebook.
So here you have the campaign.
This is a very easy budget, very low budget, five, four dollars a day.
Here you have, of course, pushing the traffic.
And I am using different kinds of retargeting for web.
I am using lookalike audiences.
I am using retargeting for video, for Facebook, for Instagram.
This all I am giving you in the course.
So don't worry about it right now.
And basically this is the power of retargeting lookalike audiences.
But also you can see I was able to automatically create six ads.
And this is really fantastic, because these six ads, you know, Facebook can test for us and this
are really, really like because when the Facebook is testing for us all six ads in 27 placements,
this is a really great way of reaching great results.
So when you understand ad objectives, this is the second point that is very, very useful for you.
So why?
Because here you can see that I have six ads.
And every ad has different results.
So you can see that.
Every ad has really, really different results and what you can see that Facebook is mainly using this
ad or like also this ad, you know.
That luckily it's about average quality ranking is not so high, unfortunately, but luckily the engagement
rate to Reinking and conversion rate ranking is above average.
That's very, very important for Facebook.
So people like it, people click on it.
So this is always important to double check this engagement rate, drinking and conversion rate ranking
and quality ranking.
I am now not perfect, but it's really performing well.
And here you can see Facebook can find for us what people like the most to click on.
And this is Facebook bushing.
So basically that's I want to just show you this and I wanted to share this with you.
And these are quite magnificent results in the last of the days, thanks to understanding the objectives
and also the assets to be optimized by Facebook for budget optimization.
And here is Scrilla, small, tiny budget like four and a half dollar a day.
And you can see it's a lot of engagement, a lot of longlegs, quite a good to reach.
And the most important goal is to really push the people on the project website.
So please, if you can really keep this in your mind to understand that you have won this consideration
conversion and you have campaign ads at.
I will be very, very grateful to you.
So I wish you all the very best.
Go to great success, may reach great success.
I wish you the best possible.
And thank you for watching.