Your Facebook advertising account is a valuable asset.
Avoid doing anything that may get your account suspended or banned. I
know most people ignore this because they are in a hurry to start making
money or they just don't think it's important. So please don't ignore this next
sentence...

READ FACEBOOK'S AD POLICY AND GUIDELINES!

Here are a few of the basic "No No's" as I understand them...

1. Don't use profanity in your ads.
2. Don't address people on Facebook by their age. I know people are
running campaigns for shirts like the one below. Either they are not using
Facebook to drive traffic directly to the shirt, they are using some type of
black hat method or they are taking their chances. I avoid running shirts
related to age.
3. Don't address people on Facebook by gender.Don't say something in
your ad like I know you are a country girl so you will love this shirt.
4. Don't address people on Facebook by their name. Same here I know
people are running these, but Facebook doesn't like it.
5. Don't address people on Facebook by their physical condition.
6. Don't address people on Facebook by their sexual orientation.
Again these are just some of the rules as I understand them. For a better
understanding read theFacebook ad policy and guidelines or contact
Facebook.