For your specialized profiles, all you have to do is think about how you can separate different skill
sets out of your general profile into specific profiles.
So in addition to having your general profile, you also can build these additional ones on the side.
And these are somewhat of a new feature.
So once again, it's another way to separate yourself from the pack, and these specialized profiles
are displayed at the top of your profile when you're logged in.
And let me go ahead and show you what that looks like.
If you go back to just what your profile looks like, you can just view, view my profile as others
see it is a cool feature to see how clients view your profile.
And up here, this is where your other specialized profiles show up.
So if you click here and you navigate to them.
You can see that you can change all of the different info based on each skill set and based on each
profile.
So for this one, I have my website design profile.
This one is responsive website design expert and I go into more of website building skill sets as opposed
to talking about my marketing experience.
So what I suggest doing is building these out, even if you only have one skill set to start, build
that out into its own profile as well.
It's just another way to stand out.
And as you apply to jobs, you can choose if you want to apply with a specialized profile, which just
adds another layer of credibility with clients.
As you go down, you can still see all the package products you offer.
As well as the portfolio that relates to those projects over here, it only shows my web design projects
to potential clients because this is my web design profile.
You can also change your hourly rate.
And it will show your specific skill sets and all your certifications and employment history from your
general profile as well.
So it's just another way to stand out to potential clients.
It's another way to add more relevance because as you start to reach out to jobs, you want to make
sure you're as relevant as possible.
I wouldn't want to reach out to a website design job with my search engine marketing profile, because
that wouldn't make sense.
That wouldn't show the client that I'm the perfect fit for them because clients want experts in whatever
skill they're hiring.
They don't want a renaissance man that says that they can do every single thing.
They want someone that's good at the skill set that they're providing.
This is another way you can stand out.
This is what you should be going for having a fully built out profile with every single bell and whistle
that Upwork lets you use.
So go ahead.
Add all of these things in, because now you know how to build your Upwork profile for success.