-: As you may know, managing a brand
can feel really overwhelming at times.
Social media marketing, customer engagement and strategy
all demand a ton of attention
and really make it easy to get stuck in busy work
instead of focusing on growth.
BrandBuilder AI is a tool that we're gonna dive into
that changes everything about this
and puts it into one platform.
Powered by AI, it helps you to automate, optimize,
and simplify brand management so that you can focus on
what really matters, so let's dive into it.
So right when you land on this homepage,
you'll see exactly what this platform is designed for.
It's a full scale AI driven brand management system.
Now scrolling down, you'll notice that this platform
works with strategy models,
which are structured frameworks designed to help you build
key brand elements like customer journey,
funnel strategy, and a ton of different stuff.
So at its core, BrandBuilder AI is helping businesses
create and manage brand strategy
while streamlining the day-to-day operations.
So this is basically more
than just how AI can help you with small tasks,
it's gonna actually help to
guide your whole brand building process
with more data-driven information and insights.
Now, before we sign up,
let's take a quick look at the pricing.
BrandBuilder offers a free plan,
which is perfect if you wanna just test things out.
It includes access to two light models
along with AI Assist and AI Suggest.
And since everything we're gonna be covering in this lesson
can be done in the free tier,
there's no need to upgrade to any of these paid options.
So let's go ahead and sign up with the free option,
complete the onboarding process,
and we will start using the platform.
Once you're logged in, you'll land on the dashboard page.
This is your control center
essentially for managing your brands and projects.
If this is your first time using this platform,
things are gonna look pretty empty, obviously.
But as you start adding brands, projects,
and different strategies here,
this space is going to really fill up nicely
and in an organized way,
and it's gonna give you a real time snapshot
of everything you have going on.
Over on the left, you've got a navigation bar.
Here's where you can find your projects, brands, brand labs,
and what's called The Academy.
If you ever need to tweak your settings
or manage your subscription,
you can do that under the settings tab.
Now, before we create our project,
let's first set up a brand.
To add a brand, you can head over to the brands section,
and you can think of brands here like clients
or individual businesses that you manage
inside of this platform.
So we're gonna click New Brand
and the setup is pretty simple here.
We're gonna add the name of the brand, upload a logo,
and you can just skip this step
if you don't have a logo yet.
Next, we're gonna enter the company details
like the website, phone number, and email.
You can also do some customization here
by customizing the tag,
which is gonna help keep the brands more organized.
And if you're managing multiple clients,
this makes navigation a lot easier and a lot more efficient.
So once you have everything filled out, you wanna hit save.
And then we have our first brand inside this platform.
Now what we can do is add a project
and start building our strategy document.
So let's create a new project
by creating Add New Inside the brand.
And the first step here is picking a strategy model.
This kicks off a three step process.
There are multiple options including brand strategy light,
brand audit, marketing strategy, and offer strategy.
Since we're using the free subscription,
we'll go with brand strategy light
to see how this whole platform really works.
Next, what we do is the project details.
Here you're gonna name your project, add the description,
and assign it to a brand.
You can also even attach documents
that are already in your brand AI builder account
or upload them from your computer.
The document section is where you can add key details,
things like product briefs, research notes,
supporting documents, and AI is gonna reference these later,
so you can have reports of past campaigns,
information and different data.
So if you have that, you can upload that now.
Lastly, we're gonna set our deadline.
You can break the project into milestones
or you can set an overall due date for the whole thing.
And if you're not sure of that, you can just skip that step,
preview your setup, or just submit the project right away.
And once that's done,
you're gonna land on the project homepage
where you can start building out the strategy.
So next, we'll click Let's Build
to get this process started.
You can start with any building blocks,
since they don't have to be completed in order.
And at the top you'll see which stage
of the brand strategy process you're in.
Below that, you'll find the subcategories for that stage
and the text box at the bottom
tracks how many questions have been answered.
Each step has a set of structured questions
guiding you through the whole process.
We also have the questions and where we add our answer.
On the right side, you'll see the AI assistant,
which helps generate content based on the context,
and it also provides supporting materials
whenever it's relevant.
So now let's have a few questions
using our project management copilot
from a previous lesson,
which contains information about our long-term vision
and goals for leap year learning.
For the last question,
we'll use AI assistant to suggest an answer.
Since this feature has a limited number of uses,
it's best to use it strategically of course.
Once the AI generates an answer,
we can then add the answer
or generate an alternative suggestion.
Then we'll click next to move on to the second step
of the brand strategy model.
And as you can see, this isn't just a basic AI prompt,
this is a structured and detailed process.
The brand strategy light model includes nine steps
each with a set of detailed questions.
Now for this example, to kind of speed things up
and review a fully completed brand strategy,
we're gonna switch over to another project
where all of these questions have already been answered.
So if you are doing this on your own,
I'd recommend gathering all your company information
beforehand and uploading all of those key documents.
You can also use, of course ChatGPT
to refine your answers before submitting them.
Now let's take a look at the final example,
brand strategy output.
Once all of the brand blocks have been completed,
you'll be able to view the generated brand strategy.
So we can click view strategy, then output docs.
These two documents contain the brand's full strategy,
and the same applies to other models
inside BrandBuilder AI.
If you're using the free version,
you'll only have full access
to the doc on the distilled version,
so let's just go with that for now.
As we can see here,
this document is bringing everything together,
the brand DNA, positioning, audience personas
and messaging, giving you a structured foundation
to really build from.
And one of the most important sections
is the brand purpose statement.
What we have here is we believe in empowering
students and educators with AI driven learning tools
to unlock personalized education
through engaging accessible and data informed experiences
so they can become confident, lifelong learners
prepared for the future.
Sounds pretty good.
Now, the target market section introduces Alex,
the AI powered learner, a tech savvy student
kind of frustrated with the one size fits all education.
Understanding this persona
could potentially help shape our messaging
and product features to meet people's real needs.
Now, our brand messaging emphasizes the aspects
from our target audience, their pain points
such as a lack of personalized learning,
difficulty staying engaged,
and limited access to instant help.
Having this kind of strategy mapped out
will help to give clarity and direction of course,
and it ensures really a consistency in branding,
decision making, and overall helps to connect
with the right audience more effectively.
So you can see that this tool
really helps to take the guesswork out of brand management,
helping you to create, refine, and scale your brand
with AI powered insights and these kind of automations.
Now that you know how to navigate the platform
and set up your first brand and project,
you're ready to get started with building.
So try experimenting with the different AI features
and see how they can make your brand process faster,
smarter, and more effective.