We're going to dive deep into some super useful features search and threads, Pro search and collections.
And at the end I'll share some of our favorite perplexity use cases so far.
Let's start by revisiting our previous thread on marketing campaign research for pet friendly flights
in the US.
On the right side of the screen, you'll see options to continue your search if you need images by clicking
here.
Often you will find diagrams, flowcharts, frameworks.
If not, then images and photographs related to your topic drawn websites or Google images.
For videos, you get options to watch directly from the platform which fit contextually with your query.
This is such a great way to describe searches because it keeps everything in one thread, giving you
more context faster than traditional search engines, where you have to jump between tools like YouTube,
Reddit, or Google Scholar.
Now, at the bottom of your answers you'll find the option to continue your research with related suggestions.
These recommendations take into account your research context, relevant follow up questions, and your
profile settings.
Over here you can view sources, report issues, edit the query, and copy the results.
On the left.
There's an option to share your results.
Make the link public, rewrite the query with another AI model or use Pro search if you have access.
Free users get five Pro searches, so let's use one to see how it works.
With our query about pet friendly flights, Pro search breaks down your query into multiple actions.
For instance, it first searches the best airlines to fly dogs in the US, then generates details on
the top airlines.
For flying dogs, it acts like an agent, understanding the context of your query and anticipating what
might be useful to you.
Even if you didn't explicitly ask for it.
Let's try adding our airlines document that contains previous marketing campaigns and tone of voice
guidelines to write a campaign about airlines flying dogs in the US.
Perplexity even provides the source for specific details in our marketing campaign.
Why don't we see what is the image we end up with here?
Awesome.
But how about taking away a source to see how the results change?
And we can try editing the prompt asking for a whole marketing campaign instead.
You can share your thread by clicking here or turning it into a page similar to what we saw in the discovery.
In our last lesson, you can work directly on the page, change the layout, edit the intro, show sources,
add media or other sections, and preview or publish your work.
After creating multiple threads, organizing them neatly is crucial.
That's where the library comes in.
Here you'll find all the threads and pages you've created.
There's also a third tool we haven't explored yet collections.
To create a collection, click the button, give it a title, an emoji, a description, and an AI prompt
that will affect every thread in the collection.
It'll be great to use on our marketing example.
Inside the collection, you can create threads like we've explored before.
If you have an existing thread and you want to add it to this collection, just go to your library,
find the specific thread and on the three dots, select the collection you want to add it to.
As you create your collections, they will appear in this section Much like threads, collections can
be shared publicly, but not turned into pages.
Wow, that was a lot.
If you've come this far, you know much more about perplexity than most of its users.
To solidify that knowledge, let's close down with some use cases that Julian and I often benefit from
in our business.
Since we are mostly focused on the research use case, let's change things up and brainstorm and write
content using perplexity.
We can continue from our collection or the thread where we ask for the whole marketing campaign.
The context from this thread can come in handy.
Let's take a few steps back and ask perplexity to search for what people are discussing on socials about
this.
Great findings.
Now I think we are ready to brainstorm.
Next, we can prompt perplexity using the writing focus for three campaign ideas for our pet friendly
airline program for a Hawaiian airline.
Look at what we've got.
Lastly, we should fact check some information before adding it as input for our marketing campaign.
I've heard about some fatal incidents involving dogs on airplanes in Brazil.
Let's check if that's true and what the information is.
What about in the US?
Are there known incidents that our audience might know of?
Let's research by asking perplexity to fact check and provide sources for the query.
And there you have it.
Now we know that these incidents have happened.
Indeed.
And we can add this to our research for our marketing campaign.
All right.
Let's recap what we've learned today.
We explored how to use images and videos to get comprehensive answers, and how related suggestions
can help continue your research seamlessly.
The pro search acts like an agent breaking down queries into multiple actions to provide more detailed
and contextually aware answers.
We saw how adding relevant documents can help generate more tailored results, and we experimented with
editing prompts and sources.
We learned how to share threads and turn them into pages, and how to organize everything neatly in
the library.
We created a collection of our marketing campaign, adding and organizing threads within to manage multiple
aspects of the campaign efficiently.
We brainstormed campaign ideas and fact checked information, showcasing how perplexity can be a powerful
tool for both creative and research tasks.
That wraps up today's deep dive into perplexity AI.
Now you're equipped with the knowledge to leverage its features for better results, content creation,
and information verification.
Keep experimenting with these tools and see how they can enhance your projects.
Remember, the more you use perplexity the more you'll discover its potential.